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Winmo Reviews & Product Details

Winmo Overview

What is Winmo?

Winmo is the leading Sales Intelligence Software helping Disney, The NFL, TikTok, Reddit, Wavemaker, R/GA, Omnicom, WPP, Hulu, Digitas, Salesforce, Kern and many more. Winmo helps sales teams with connecting the dots between brands, agencies and the executives who control their purse-strings, Winmo paves a clearer path to engaging the right decision-makers at the right prospects. Integrated news, recommendations and alerts, sales teams can track known opportunities, identify new leads, and execute their outreach for optimal results. Other uses for Winmo can be found here: https://www.winmo.com/why-winmo/problems-we-solve/

Winmo Details
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Languages Supported
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Product Description

Winmo is a sales intelligence solution that provides advertiser-agency relationships and marketing decision-maker contact information. An evolution of veteran prospecting platforms The List Online and AdDataExpress, Winmo introduces personalized email alerts, lead recommendations and enhanced integrations to provide an all-in-one prospecting solution.

How do you position yourself against your competitors?

Winmo connects the dots between brands, companies and agencies to render a unique, 360-degree view of all decision-makers involved in media and marketing purchases. Our US-based research team maintains a laser focus on marketing, advertising and sponsorship executives at top-spending brands, so that customers who target these decision-makers can tap into the most qualified contacts and opportunities. And, to ensure that users are able to intelligently pitch these prospects, Winmo integrates ad creative, media spending by channel, and exclusive opportunity scoring via our prospecting publication, DailyVista.


Seller Details
Seller
Winmo
Year Founded
2015
HQ Location
Atlanta, GA
Twitter
@winmo
2,319 Twitter followers
LinkedIn® Page
www.linkedin.com
85 employees on LinkedIn®
Description

Winmo is a sales intelligence platform with a serious mission: to help users win more business with advertisers and agencies. As a personalized new business resource, Winmo brings way more than just contacts to the table. From reliable decision-maker information to accurate sales predictions, Winmo streamlines the sales process and drives more profitable connections by giving sales professionals the competitive advantage to win more in an ever-changing market.Want more Winmo? Follow us on Twitter: @winmo


Marilyn M.
MM
Overview Provided by:
Vice President Marketing at Winmo

Recent Winmo Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Winmo for the Win"
Data is current and accurate.When I want to find acontact I am certain it will be timely. New Positions and trends are constantly sent to my inbox...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"There is no nostalgia for the days before finding Winmo..."
The research team is incredible, they respond quickly to requests and always have valuable information when they do. Absolutley clutch team over th...
PT
Peter T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Daily Winmo User - Accurate and Concise Information Always Accessible"
Wimno provides me with relevant and real-time information on a veriety of companies and organizations I am prospecting as potential clients. It has...
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Winmo Media

Winmo Demo - Winmo Search
Winmo Search
Winmo Demo - Recommendations
Recommendations
Winmo Demo - Search by Agency Holding Company
Search in Winmo for thousands of agencies and the contacts at those agencies!
Winmo Demo - WinmoEdge Predictive Insights
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Winmo Demo - Export Contact Lists
Build & Export Contact Lists
Winmo Demo - Easily Share Lists with Your Team
Share your saved searches with your team
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Video Reviews

423 Winmo Reviews

4.4 out of 5
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423 Winmo Reviews
4.4 out of 5
423 Winmo Reviews
4.4 out of 5

Winmo Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WinmoQuestion

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<1 day
>12 months
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<6 months
48+ months
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PT
Director of New Business Development
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Winmo?

Wimno provides me with relevant and real-time information on a veriety of companies and organizations I am prospecting as potential clients. It has information that is critical in my outreach and subsequent conversations while meeting with prospects. Gives me vital pieces of infroamtion about organizational changes and key contacts movements. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

For my role in particular, some information can be buried or somewhat difficult to find. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

The problemt that Winmo helps solve for me is determining the marketing/media agency a compnay works with for their media purchasing. This benefits me because in my course of business, we have history and working relationships with particualr agencies. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Winmo?

Data is current and accurate.When I want to find acontact I am certain it will be timely. New Positions and trends are constantly sent to my inbox to keep me engaged! Review collected by and hosted on G2.com.

What do you dislike about Winmo?

Too many options, honestly I love the options, I just have not found 1 way I want to search and save. Information is in multiple places. If there was an integration to our SalesForce that would be of interest. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

Winmo assists in getting the correct contact person. Instead of contacting random email addresses, Winmo has the information at my fingertips. Review collected by and hosted on G2.com.

Open Discussions in Winmo
Michael O.
MO
Director of Business Development
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Winmo?

I like that it has an estimated spend breakdown across broadcast, radio, print, digital. It shows Agency of Record relationships, a few contacts here and there. The WinmoEdge system is great to see executives making moves, new creative launching, rating system across potential new opportunities. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

My biggest beef is when a company or brand is not even listed. Winmo seems to be catered towards huge brands with massive spend. For an agency like mine where we deal in small to medium-sized businesses, there seems to rarely be data available. I find maybe 10% of the companies I search for. When I find a company, the data is phenomenal. I feel like they only populate a company in their system when they have a full profile built across the board with tons of insights --- there does not seem to be partial data or limited data on companies. Which means it's either phenomenal insights or nothing at all, if that makes sense. Perfect is the enemy of good-enough and I'd almost rather have more companies and brands listed even if that meant partial data sets. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

Finding insights, spend breakdown, contacts, and company information Review collected by and hosted on G2.com.

Alison M.
AM
Sales Associate
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Winmo?

Winmo has been a huge help for me in terms of prospecting for new brands and finding the best contacts! The Winmo edge tool is especially useful with detailed brand updates (new CMO, new campaigns, etc.) that help me frame my outreach emails to best fit the brands initiatives. I also like that the service allows us to narrow down our search based on brand and location. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

I think the main issue I've experienced with Winmo is that the contacts and data aren't always up to date. There have been times when a majority of the contact list are people who are no longer with the company and have been gone for a few years. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

My role in my company is to prospect new and existing brands in our portfolio for potential partnerships. I use Winmo every day to keep up to date with media and marketing trends, as well as find contacts and brands in our region to reach out to. Winmo is my number one resource for prospecting, as even if I don't find all the contacts for a company, I can use the email format provided to find the right people! It has made a huge impact on my role and has actually led to some successful sales! Review collected by and hosted on G2.com.

Justin G.
JG
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Winmo?

Our team starts each day consuming the latest brand advertising intent from WinmoEdge. The insights allow us to target our outreach efficiently. We utilize the personality insights for more personalized and unique outreach. The response rates have dramatically increased since shifting to this approach. We have also utilized the research services and have always received prompt responses to those requests. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

The terminology utilized by Winmo continues to improve in detail, we only wish there was a glossary to better help understand the definitions and/or action that can be taken. Additionally, it would be helpful to have a beter understanding of how agencies are classified. For example, if an agency is listed as "digital" for a brand, what does that encompass. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

Efficient targeting of brands. We are a very small team. Our time spent doing outreach is very valuable and Winmo helps drive efficiency of that time. Review collected by and hosted on G2.com.

Melissa S.
MS
Assistant Account Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Winmo?

The ease of navigation is a huge upside to seeing many employees from one org. WinmoEdge gives me insight into prospects and I love that they aren't warm leads to me specifically, but I know they are interested in marketing. I love that the LinkedIn is linked in most profiles and the personality insights that are unique to the employee. Really interesting and innovative platform! Review collected by and hosted on G2.com.

What do you dislike about Winmo?

I wish there were more political leads. I work for an agency that assists political, agencies, companies & brands, and we are trying to expand our political arm a little more. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

Leads that I don't find on other prospecting resources I can usually find a relevant contact through Winmo. I also have trouble with finding random companies with no interest, so having these prospects that are established in Winmo gives me ease of mind. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Winmo?

The research team is incredible, they respond quickly to requests and always have valuable information when they do. Absolutley clutch team over there! Review collected by and hosted on G2.com.

What do you dislike about Winmo?

I have yet to run into any issues, Winmo does everything I expect it to. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

Winmo gives me an updated look into the heirachy of companies we want to connect with and the research team fills any gaps I may run into. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Winmo?

I really like the fact that Winmo does not try to be everything for everyone. They have built their platform with the media/brand/agency customers in mind, and gone really deep into that space.

If you are in this space and looking at sales intelligence solutions, Winmo should be an easy pick. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

The UI is pretty functional and easy, but lacks the jazz of some other players.

I don't mind it, but I think it will help both the users and Winmo if they revamped the UI elements while keeping UX as it is. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

Finding contact details is not hard anymore, but getting them just at the right time with the right context and relevance is critical. Winmo has done a pretty neat job of that via scoops, news, edge products etc.

I am also a big fan of their recent personality AI and email personalization features. Like I said, finding the people is not that hard anymore, but talking to them for the right reason and in the right manner is. Review collected by and hosted on G2.com.

Jacqui H.
JH
Account Executive
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Winmo?

Winmo is an amazing tool for marketing and advertising. I love the variety of features that they offer from prospecting tools, to contact information, to media spend. Finding new prospects with the advanced search feature is so easy and useful and I have found several new clients this way. I love that you can filter advertisers in a variety of ways from media spend to industry to location. I would recommend Winmo for anyone looking for new business. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

I wish that Winmo was able to provide more examples of the creatives that advertisers are running. As someone working in television/streaming, sometimes it is hard to gague whether a client is spending on video and display or solely display. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

Winmo has helped us solve the question "how much money does this advertiser spend on media?". Sometimes when we speak to clients, they can keep this number close to their chest, so having this intel has been extremely helpful when acquiring new clients. Review collected by and hosted on G2.com.

Elisa B.
EB
Sales Development Representative
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Winmo?

The most helpful part about Winmo is being able to see what agencies are working with certain companies. Also being able to see recent add campaigns with insights such as the target audiencences. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

The lest helpful thing about Winmo for me is when they have the agencies/brands listed but they're not showing the agenciesy/brands they're working with. Also, there are many times in which there are recent add campaigns but they're not in Winmo Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

I work for a market research company that can track a brand's health, so I prospect to a lot of brands and agencies to sell the tool. Winmo helps me find relevant marketing campaigns to send to prospects Review collected by and hosted on G2.com.