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WhatCounts Reviews & Product Details - Page 2

WhatCounts Overview

What is WhatCounts?

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

WhatCounts Details
Languages Supported
English
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Product Description

WhatCounts is an email marketing and personalization platform empowering marketers to elevate customer targeting and daily email strategy and execution. With WhatCounts, marketers can seamlessly fold data into their marketing campaigns to create personalized, 1:1 customer experiences across channels, such as email, social, SMS, and Google Display Networks. Whether working within our SaaS platform or with our full-service digital agency, our team is committed to helping you reach your marketing goals and increase retention, brand affinity, and revenue.

How do you position yourself against your competitors?

WhatCounts leads the way in data-driven email. With a full-service agency backed by powerful technology, we're capable of handling any and all issues an email marketer could face, whether they're on our platform or not. Headquartered in Atlanta, with offices in Seattle and Baltimore, our experts work with more than 800 customers all over the globe to drive revenue through our amazing email capabilities


Seller Details
Year Founded
2000
HQ Location
Atlanta, GA
Twitter
@whatcounts
11,394 Twitter followers
LinkedIn® Page
www.linkedin.com
39 employees on LinkedIn®

VP
Overview Provided by:

Recent WhatCounts Reviews

Verified User
C
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"very good platform for marketing"
I have been guided all your tools about the SMS service
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Email Marketing Software"
The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Functions well for designers, but could be improved"
The HTML preview and ability to edit directly to the preview is helpful.
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WhatCounts Media

WhatCounts Demo - Dashboard
Easy to view dashboard
WhatCounts Demo - Drag and Drop Template Editor
Editing templates is so simple with our drag and drop editor.
WhatCounts Demo - Search Feature
A glimpse of our search feature inside our platform.
WhatCounts Demo - Campaign Builder
Easy to use campaign builder
WhatCounts Demo - Deployed Overview
Easy to view deployed overview
WhatCounts Demo - Segmentation Builder
Easy to use segmentation builder
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Have you used WhatCounts before?
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14 WhatCounts Reviews

3.4 out of 5
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14 WhatCounts Reviews
3.4 out of 5
14 WhatCounts Reviews
3.4 out of 5

Overall Review Sentiment for WhatCountsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Utilities
UU
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

Easy to use platform and navigation. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

Wasn't as robust when it came to reporting, create campaigns and segmentation. Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

Do a comparison of all email platforms in your budget and see which benefits are definitely items you can or can't do without. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Creating a data pool of contacts and the products or services that they are currently using or have used. Review collected by and hosted on G2.com.

NS
Digital Editor
Newspapers
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about WhatCounts?

It has decent analytics and the ability to do A/B testing. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

We use this service to send out our e-mail alerts. It has all of the common benefits of your average e-mail blast provider -- analytics, a/b testing -- but many drawbacks as well. The interface is clunky and unintuitive. We frequently lose work because it crashes and doesn't have any auto-save mechanisms. The response time for support tickets is, to put it charitably, variable. It can't be used in multiple tabs. Last month they managed to get blacklisted by Google which meant our users were told they were getting malware.

After one particularly egregious customer service failure I was contacted by a VP who promised to listen to how they could improve, but after a few rounds of phone tag he disappeared and hasn't replied to my subsequent emails. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

We use it to send out e-mails to paying subscribers. Review collected by and hosted on G2.com.

Stacy J.
SJ
Director of Marketing
Newspapers
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

It's very robust...reporting is excellent. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

Not easy to master! The product is not intuitive. Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

Gotta make it simpler to use! Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Email marketing issues...better A/B testing Review collected by and hosted on G2.com.

Verified User in Fine Art
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about WhatCounts?

Flawlessly handles highly complex email marketing campaigns. Our account rep Amy is absolutely brilliant and irreplaceable. Conditional statements in emails work exactly as described. You can choose between WC's responsive email templates or it will allow client's use of their own customized templates - this has been a necessity, since some mobile operating systems and email clients have been temperamental during testing. API for updating lists is perfect for our needs. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

There is nothing I see as a negative about this product. Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

asdf Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

we send about 60K emails each month. Increase in open and click through rates. Also consistent lead generation in difficult educational market. Review collected by and hosted on G2.com.