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WhatCounts Reviews & Product Details

Sheri L.
SL
Marrketing & Personal Assistant to President
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about WhatCounts?

WhatCounts and Publicaster are extremely user friendly. I rarely have to bring in my own HTML files, I just design right in their easy to use templates. They go above and beyond to teach people how to properly use email as a marketing tool. The blogs they write, the website, the customer service team and their own emails are a perfect example of a company that has chosen a consistant "voice" and a "tone" to use in all of their media. As a marketer and email expert, I look to WhatCounts as a resource for information and as an example of a company that uses best practices. The list I use has over 2 million names on it and I have never had a problem -- not even once-- sending through the Publicaster System. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

I love everything about WhatCounts and Publicaster. I wouldn't change a thing. I even like the little fun facts they show you while you are waiting for the screen to change. Kudos on a job well done! Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

Read the WhatCounts website. Sign up for the email list. They LOVE email!! WhatCounts practices what they preach. If you like what you see and read (I think you will) you should sign up! They are on the top of my list not only as an email service provider but as a "Best Practices" resource.

Even the newsletter templates they provide can be used as teaching tools. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

When working with a list so large we worry about deliverability issues and getting blacklisted due to volume. WhatCounts was happy to work with me on a dedicated IP address and ramp-up plan to help with the transition. I couldn't have done it without the help of the customer service team. Review collected by and hosted on G2.com.

WhatCounts Overview

What is WhatCounts?

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

WhatCounts Details
Languages Supported
English
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Product Description

WhatCounts is an email marketing and personalization platform empowering marketers to elevate customer targeting and daily email strategy and execution. With WhatCounts, marketers can seamlessly fold data into their marketing campaigns to create personalized, 1:1 customer experiences across channels, such as email, social, SMS, and Google Display Networks. Whether working within our SaaS platform or with our full-service digital agency, our team is committed to helping you reach your marketing goals and increase retention, brand affinity, and revenue.

How do you position yourself against your competitors?

WhatCounts leads the way in data-driven email. With a full-service agency backed by powerful technology, we're capable of handling any and all issues an email marketer could face, whether they're on our platform or not. Headquartered in Atlanta, with offices in Seattle and Baltimore, our experts work with more than 800 customers all over the globe to drive revenue through our amazing email capabilities


Seller Details
Year Founded
2000
HQ Location
Atlanta, GA
Twitter
@whatcounts
11,394 Twitter followers
LinkedIn® Page
www.linkedin.com
39 employees on LinkedIn®

VP
Overview Provided by:

Recent WhatCounts Reviews

Verified User
C
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"very good platform for marketing"
I have been guided all your tools about the SMS service
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Email Marketing Software"
The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Functions well for designers, but could be improved"
The HTML preview and ability to edit directly to the preview is helpful.
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WhatCounts Media

WhatCounts Demo - Dashboard
Easy to view dashboard
WhatCounts Demo - Drag and Drop Template Editor
Editing templates is so simple with our drag and drop editor.
WhatCounts Demo - Search Feature
A glimpse of our search feature inside our platform.
WhatCounts Demo - Campaign Builder
Easy to use campaign builder
WhatCounts Demo - Deployed Overview
Easy to view deployed overview
WhatCounts Demo - Segmentation Builder
Easy to use segmentation builder
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Have you used WhatCounts before?
Yes

13 out of 14 Total Reviews for WhatCounts

3.4 out of 5
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Overall Review Sentiment for WhatCountsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Brian C.
BC
Independent Business Owner
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

You don't have to be an expert to build and deploy ad campaigns or email blasts. Very simple to use. If you have a new reporter making the jump to digital editor, this is ideal for them to use. It also gives you a simple way to connect to contests, making it easy to record and store data about new signups. Also works well with our social media Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

The product is in the middle of an upgrade and can be unavailable at times. Once the upgrade is complete, the digital version should be back to normal Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Much better than our previous eblast partner, able to manage our subscriber base for eblasts, organize them and use whatcounts to send out tailored emails, specifically geared toward unique likes/dislikes of our readers Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

Has a wide variety of targeting and segmenting abilities. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

Not intuitive at all. Way over thought: takes many clicks to do simple tasks. Seems to use general email terms incorrectly so difficult to find what you are looking for. Expensive. Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

Unless this product has a feature you really need, try another solution Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Marketing to opt in list. No benefits realized, only costs. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

The HTML preview and ability to edit directly to the preview is helpful. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

The search function is very particular, and the HTML text area could have more features. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Organization of content is generally the greatest benefit that I have experienced. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

It seems as if they are sometimes features behind other companies. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

The ability to save time by using lifecycle marketing and creating automatic rules to deploy emails. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

Pretty easy to work with. Easy to create segments. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

You can only do so much in regards to the actual email creative. Can't get too fancy. Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

Dreamweaver experience is helpful. Utilize spam checking tools when creating email subjects. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

I was able to precisely target those who were interested in our products, based on open rate, click through rate, etc. Review collected by and hosted on G2.com.

Verified User in Media Production
IM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

I like the preview of each email newsletter. The thumbnails show a miniature version. Easy to download stats. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

The newsletter test and real emails sometimes lag for hours. Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

Easy to use Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Trying to solve lag issues and making it easier to search for data. Benefits include customizable newsletter templates and ease of communication. Review collected by and hosted on G2.com.

Verified User in Events Services
IE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

The is good for managing email distribution and mailing lists. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

No free trail or mobile application available. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

I have been able to monitor open and clicks on email and ad distribution. Review collected by and hosted on G2.com.

Verified User in Wireless
AW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about WhatCounts?

The product is easy to use and it works with other platfoms Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

Would like more tutorials about the product Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Organizational problems. Review collected by and hosted on G2.com.

Verified User in Newspapers
EN
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

Most of the features of upper-tier ESPs at a fraction of the price. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

A lot more self-case and feeding than a hosted ESP. Cost is a bargain, but support and feature set definitely suffer from being low-cost alternative. Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

Get an SLA in place for support response. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Email newsletter and bulk sending engine for high volumes and multiple brands. Review collected by and hosted on G2.com.

Verified User in Utilities
UU
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about WhatCounts?

Easy to use platform and navigation. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

Wasn't as robust when it came to reporting, create campaigns and segmentation. Review collected by and hosted on G2.com.

Recommendations to others considering WhatCounts:

Do a comparison of all email platforms in your budget and see which benefits are definitely items you can or can't do without. Review collected by and hosted on G2.com.

What problems is WhatCounts solving and how is that benefiting you?

Creating a data pool of contacts and the products or services that they are currently using or have used. Review collected by and hosted on G2.com.