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Webflow Reviews & Product Details

Alex K.
AK
Digital Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow is a terrific hub to manage multiple website builds in one place. Some standout features to me include the following: workspaces to organize projects, easy-to-use templates inside of the projects, smart and intuitive website development tools, easy ways to make your site dynamic, a wealth of helpful instruction through both Webflow itself and the experts that use it, and an understandable CMS management system built-in. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I don't have a standout dislike about Webflow, but a feature I'd like to see in the future is a global CMS to be used across multiple sites. Often, we have a piece of content that we want to cross-pollinate to multiple sites easily. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Our company has many operating business units that all have unique needs in a website. Webflow has been the best option to house all of our concurrent sites and makes it easy to design updates, share them with stakeholders, and publish with no unnecessary steps. Review collected by and hosted on G2.com.

Webflow Overview

What is Webflow?

Webflow is a Website Experience Platform that empowers modern marketing teams to visually build, manage, and optimize stunning websites that offer both the consumer experience teams expect and the enterprise-grade performance and scale they need. With AI-driven personalization baked in, Webflow helps teams significantly boost conversion rates, translating directly into measurable business growth. Today, over 300,000 of the best companies in the world from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.

Webflow Details
Product Website
Languages Supported
English
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Product Description

Webflow is a web design tool, CMS, and hosting platform in one.

How do you position yourself against your competitors?

Webflow offers a single platform to transform your site into your most valuable marketing asset. Unlike traditional platforms that require marketers to be reliant on engineering teams, Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that scale.

Webflow customers can leverage a flexible visual builder, a composable CMS, and native tools for AI-powered personalization, A/B testing, SEO, localization, and more. By centralizing essential tools, marketers, designers, and developers are empowered to collaborate and optimize in a single integrated platform.


Seller Details
Seller
Webflow
Company Website
Year Founded
2012
HQ Location
San Francisco, California
Twitter
@webflowapp
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,143 employees on LinkedIn®
Description

Webflow is an integrated Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website —with the power of AI — so it can deliver real business impact.


Fimi F.
FF
Overview Provided by:

Recent Webflow Reviews

Laura C.
LC
Laura C.Small-Business (50 or fewer emp.)
5.0 out of 5
"No need to look for anything better"
Coming from a UX design background and Figma adept, I started using Webflow over 2 years now and I feel Webflow's interface is really easy to use a...
Phillip P.
PP
Phillip P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Tool to build Websites, fast"
Als Entwickler gefällt mir am besten das es mir ermöglicht Webseiten schnell zu bauen, schnell anzupassen. Im Vergleich zu anderen Tools finde ich ...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"easy to use, but the prices are high"
i think that is the easy way to build a website
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Webflow Media

As Jasper shifted their focus upmarket, the company needed a powerful solution to turn their website into their biggest strategic asset. With Webflow, Jasper has supercharged their workflows to deliver highly performant web experiences.
Play Webflow Video
As Jasper shifted their focus upmarket, the company needed a powerful solution to turn their website into their biggest strategic asset. With Webflow, Jasper has supercharged their workflows to deliver highly performant web experiences.
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and expand their digital presence globally.
Play Webflow Video
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and expand their digital presence globally.
Webflow allows agencies to use custom code where it counts and leave the rest to visual development — no compromises.
Play Webflow Video
Webflow allows agencies to use custom code where it counts and leave the rest to visual development — no compromises.

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738 out of 739 Total Reviews for Webflow

4.4 out of 5
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738 out of 739 Total Reviews for Webflow
4.4 out of 5
738 out of 739 Total Reviews for Webflow
4.4 out of 5

Webflow Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for WebflowQuestion

Time to Implement
<1 day
>12 months
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48+ months
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Laura C.
LC
UX/UI Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Coming from a UX design background and Figma adept, I started using Webflow over 2 years now and I feel Webflow's interface is really easy to use and understand. I use it daily and always learn new way of doing things. I love how easy it is to set up and to handover to clients. I also love that all answers are available online and there's a number of communities eager to help. It integrates with most of the known ecomm and marketing software and if not available out of the box, zapier integration is really robust. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

It still does not support the Latin American payment gateways. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

I don't come from an engineering background yet I was able to get a hold of Webflow pretty soon and now I can now bundle my services and earn more from my designs. While also providing the right tools to non designers and nos devs to complete and manage their websites without the need of engineers. Review collected by and hosted on G2.com.

HC
Senior Web Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow is the most balanced site builder I've ever used in terms of ease of use and the features that one gets in order to make a really good and functional website. Other site builders are super easy to use, but are lacking in power. Some are really powerful, but are convoluted and take a far longer time to launch. While Webflow does have a learning curve, Webflow University is second to none in terms of quality of instruction. They're really entertaining too. Sometimes I just watch the videos for the dry humor. :-D Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Webflow has not yet made advanced collaboration features available to all users. It is only available in Enterprise plans. This is really bad especially if the deadline for a project is tight and you'd need more than 1 developer working on the project at the same time. This has actually forced us to have multiple shifts, which is not ideal.

Webflow Ecommerce is also something I would not recommend. While Webflow as a site builder is second to none, their Ecommerce is lackluster. Which is why people still use way better ecom systems like Shopify. There are tools available that connect Webflow to Shopify, but I'd happily give Webflow my money if they're able to make something close.

Also, their Logic and Membership features(which they have since taken down) were a flop. Lukewarm at best. But hopefully they've learned from those and will ensure robust and competitive features that will stand the test of time. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow allows us to go from design to development to launch really fast. Review collected by and hosted on G2.com.

Bogdan V.
BV
Webflow Expert
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Webflow?

How it engages the whole marketing team to contribute through website. Support team, the community and the overall the whole webflow ecosystem is amazing. Clients with desired hands-on approach we can feed their curiousity easy which is the best kind of experience when you can see the website growing the best possible way. For teams switching from wordpress and other similiar system they have it easy to adopt the new ecosystem and feel the instant value that brings and new dynamics. Integration with most of the CRMs is easy and if not, there is enough documentation and support is there help quickly and easily. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Slider but we shouldn't be adding them anyways! Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

I manage websites for marketing teams. I enable them to contribute to website itself, and/or run tasks for other teams in need. Dynamic teams demand agile Landin Pages and ongoing content adjustments. Webflow helps us to keep websites very much alive Review collected by and hosted on G2.com.

Tim J.
TJ
Design Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow has completely transformed the way my agency designs and develops websites. Its visual development environment allows us to build highly custom, responsive websites without being constrained by templates or excessive plugins. The combination of a powerful CMS, clean code output, and interactions/animations has enabled us to deliver high-quality sites faster, while maintaining creative control. Clients also love the Editor experience, as it empowers them to manage their content with ease. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The main drawback is the cost of scaling beyond one user. As my agency grows, adding more team members to our workspace can get expensive. While the value Webflow provides is undeniable, a more flexible pricing model for teams would be a welcome improvement. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow has allowed my agency to streamline our development process while offering more advanced web solutions without relying heavily on developers. It bridges the gap between design and development, enabling us to create fully custom websites faster, iterate more efficiently, and ultimately grow our business. The ability to build animations, interactions, and complex layouts visually has unlocked new creative possibilities, allowing us to push the boundaries of what we can offer to clients. Review collected by and hosted on G2.com.

Kathinka S.
KS
Marketing Employee
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow is fun to use and design in, and has everything you need. What i love the most is that you have so many ways of designing and animating without needing to know frontend development. The CMS is great and intuitive, and overall the UI is great. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

First time I used it, i had no frontend skills, and I found it confusing and overwhelming. After learning the basics of HTML and CSS, Webflow is my holy grail and so fun and easy to use. You dont need to know frontend to name interactions and animations, but I would advice that you know the structure of a website and its elements (CSS and HTML). Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

The UI is fast and intuitive, and easy to find what you need. I love that they have built in error detectors to detect Alt-missings and hierarchy errors. I have had a lot of problem with learning new platforms and best ways and solutions for different things, but Webflow is exeptional in this area as they have the Webflow University completely for free and makes it so easy to get to know all the benefits without using weeks to figure them out by yourself. Review collected by and hosted on G2.com.

Verified User in Design
AD
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webflow?

Having used Webflow for over 10 years, the flexibility Webflow brings - compared to other website design and development platforms - is outstanding. Once you get up to speed understanding the platform, made easy thanks to the Webflow university and helpful community, the sky nearly is the limit with what is possible. As a small B2B company, Webflow perfectly sits within our business suite. We use Webflow daily in our business and will continue to do so. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The learning curve of Webflow can be difficult for some, along with the box model, however this is well worth it. The external features (client billing, albeit this is back, ecommerce etc) have unfortunately fallen flat sometimes and not been as considered as competitors and this external plug/play nature has been a limit of Webflow. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Ease of use, absolutely. Having tried other website builders in the past, particularly over 10 years ago, the limiting nature of their design and customisation of visual elements was a frustration. Webflow blank canvas and ease of drop, drag and customise system was a breath of fresh air, added power and creativity to our deliverables and continues to do so. Review collected by and hosted on G2.com.

Alex L.
AL
Business Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

For me, I prefer Webflow because of 3 main reasons. It has a super simple and easy to use hosting / domain connection process, much simpler than going from build to launch on WordPress and similar softwares. Two, Webflow offers more design / development flexibility and creativity than most other platforms which are either drag and drop widget builders or traditional platforms where you rely on templates or pure coding ability. Lastly, Webflow has no plugins to manage, so managing websites ongoing is extremely easy and requires zero effort other than for the content you want to add or change. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

One negative which isn't too important to me is it is closed-source. If you want to use Webflow, you are stuck with their ecosystem. This can be a downside especially if you exceed their business pricing plans and need to be upgraded to Enterprise pricing (not advertised). This has never happened to me or any of my clients though and I can't see a scenario where it would for the standard builds we do. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow allows designers and people who are tech savvy but not traditionally programmers to be able to create some pretty awesome websites with not too much skill needed. It's not for absolute beginners like some platforms, but it's a perfect in between. Review collected by and hosted on G2.com.

Danny B.
DB
Partner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Webflow?

Webflow is continuously updating their features to allow us to create better sites at a faster pace. Their dedicated support team consistently goes above and beyond—even in situations that fall outside their usual scope of assistance.

Becoming a Webflow partner and now enterprise agency has been one of the best decisions we've ever made as a company. It's completely changed our lead flow and the community of users, clients, and developers couldn't be better. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The only thing I would say I dislike about Webflow is the ecommerce. We find ourselves shifting to Shopify or trying to utilizing third party integrations to build in Webflow and migrate to Shopify but it's not as seamless as I would like it to be. Once they allow a full integration with Shopify or amp their ecommerce game, there won't be another platform I'll recommend to a client or friend. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow allows us to develop with a fully customized asset from a design platform like Figma, using a prebuilt template, and / or a template built using Relume's platform. They allow us to do this better than other platforms and at a faster rate.

With their partner program, they've also allows us to grow from a 2 person to 14 person agency over 3 years. It's wild. Review collected by and hosted on G2.com.

Bryan B.
BB
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webflow?

Webflow has set the bar high in the world of web design and development. It's rare to see a platform with such a regular cadence of improvements, ensuring users are always at the cutting edge of web design technology.The product team prioritizes user feedback and continuously works on refining the platform. Updates are not only thoughtful optimizations that improve performance, streamline workflows, and enhance the overall user experience, but they are also able to be seamlessly adopted without disrupting existing projects. They quickly release new features and fix bugs and it’s very reassuring knowing that the product is constantly evolving. The level of consistency and innovation they bring to the table is something truly remarkable in the tech world. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I like all things about Webflow, it is the pillar of our entire business model. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow makes it easier for non developers to create, manage, and evolve robust web experiences. Their focus on community + client enablement continues to open doors for us, an agency, to best equip our clients with full autonomy over the experiences we create for them. Review collected by and hosted on G2.com.

Rory H.
RH
UI/UX Designer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

As someone who is trained as a UX designer, getting to learn Webflow couldn't have been more straightforward as its interface is perfect for anyone who would have been used to working with design tools such as Figma and in particular, designers who are familiar with auto-layout.

Customer support has also been great. When I have encountered any issues, the support team have been quick to get back to me to solve what was wrong. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Many issues that I have came across have been addressed in updates. Primarily, these issues have regarded localisation. One outstanding localisation issue is that I cannot lock content editors to specific locales which has caused problems in the past. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

One issue my company has had was getting websites updated in a timely manner. With Webflow, I can get sites updated across my desired locales in no time. Review collected by and hosted on G2.com.