Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

Webflow Reviews & Product Details

Ashley L.
AL
Senior Brand Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Webflow?

Webflow really is an intuitive tool that makes my job so much easier. With minimal coding knowledge, I have been enabled to build multiple marketing sites and maintain them. I'm able to take a design in Figma from wireframe, to design, to building it in Webflow and pushing it live. The community of designers and web developers that answer questions on the forum is super helpful. Webflow creates great resources and their help center really does answer most questions. I like having separate views for editors and designers, and that we can both work at once. I love being able to own a website end-to-end. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Truthfully, there's not much that I have an issue with. I understand that fast/live support is hard for lower pricing tiers, but I wish there was a faster way to submit a support question. Although with a little digging the forum or help center can typically help, I find with larger issues around billing and subscriptions I need a live person to answer questions. I also find the site/hosting/team plan structure a little confusing and wish there was an easier explanation or walkthrough of that structure. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

I've worked on small teams that didn't have a web developer as a resource, Webflow enables me to ship live updates fast without waiting for development. I can design and check web accessibility and responsiveness as I go, and even see Google Search Console Errors. Webflow makes it easy to move domain names, link Google Analytics, and maintain a successful marketing site. Review collected by and hosted on G2.com.

Webflow Overview

What is Webflow?

Webflow is a Website Experience Platform that empowers modern marketing teams to visually build, manage, and optimize stunning websites that offer both the consumer experience teams expect and the enterprise-grade performance and scale they need. With AI-driven personalization baked in, Webflow helps teams significantly boost conversion rates, translating directly into measurable business growth. Today, over 300,000 of the best companies in the world from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.

Webflow Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Webflow is a web design tool, CMS, and hosting platform in one.

How do you position yourself against your competitors?

Webflow offers a single platform to transform your site into your most valuable marketing asset. Unlike traditional platforms that require marketers to be reliant on engineering teams, Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that scale.

Webflow customers can leverage a flexible visual builder, a composable CMS, and native tools for AI-powered personalization, A/B testing, SEO, localization, and more. By centralizing essential tools, marketers, designers, and developers are empowered to collaborate and optimize in a single integrated platform.


Seller Details
Seller
Webflow
Company Website
Year Founded
2012
HQ Location
San Francisco, California
Twitter
@webflowapp
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,143 employees on LinkedIn®
Description

Webflow is an integrated Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website —with the power of AI — so it can deliver real business impact.


Fimi F.
FF
Overview Provided by:

Recent Webflow Reviews

Fernando C.
FC
Fernando C.Mid-Market (51-1000 emp.)
5.0 out of 5
"An opportunity to experience the Webflow universe more closely"
- News and announcements - New features launched - Workshops (for Designers, Developers and Marketers) - Networking
Marc D.
MD
Marc D.Small-Business (50 or fewer emp.)
5.0 out of 5
"A transformative platform for brands and agencies"
Webflow is easy for developers to pick up, a joy for clients to use, and a game-changer for agencies and brands.
Luis H.
LH
Luis H.Enterprise (> 1000 emp.)
5.0 out of 5
"Best no-code CMS in town"
Its flexibility and feature richness, and how easy it is to implement designs into "code" without the need of complex development cycles.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

Webflow Media

As Jasper shifted their focus upmarket, the company needed a powerful solution to turn their website into their biggest strategic asset. With Webflow, Jasper has supercharged their workflows to deliver highly performant web experiences.
Play Webflow Video
As Jasper shifted their focus upmarket, the company needed a powerful solution to turn their website into their biggest strategic asset. With Webflow, Jasper has supercharged their workflows to deliver highly performant web experiences.
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and expand their digital presence globally.
Play Webflow Video
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and expand their digital presence globally.
Webflow allows agencies to use custom code where it counts and leave the rest to visual development — no compromises.
Play Webflow Video
Webflow allows agencies to use custom code where it counts and leave the rest to visual development — no compromises.

Official Downloads

Answer a few questions to help the Webflow community
Have you used Webflow before?
Yes

708 out of 709 Total Reviews for Webflow

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
708 out of 709 Total Reviews for Webflow
4.4 out of 5
708 out of 709 Total Reviews for Webflow
4.4 out of 5

Webflow Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WebflowQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Omid S.
OS
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

The best thing about Webflow has to be how user-friendly it is without sacrificing power. I love how I can design exactly what I’m imagining without getting bogged down by complicated code. It’s super flexible and lets my creativity flow freely, which makes every project fun and satisfying. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

If I had to nitpick, I think it would be cool if Webflow offered a simpler, lighter version for those who prefer fewer options. As it keeps growing and adding more features, having a streamlined version could be really helpful for some users. But honestly, that’s a tiny gripe—there’s really nothing else I dislike about Webflow. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Honestly, I can't imagine starting my day without Webflow. For the past seven years, it’s been the first thing I open every morning, and it’s totally shaped my career in web design. Webflow isn’t just a tool for me—it’s like a creative partner that makes building stunning websites a breeze. Seriously, I don’t know how I ever worked without it!

Webflow’s got this amazing set of features that have really helped me scale my work over the years. It’s reliable, and the templates are top-notch, which saves me so much time. Plus, the support and resources are fantastic—whenever I hit a snag, there’s always a solution available. The community is also really active and helpful, and I love that Webflow keeps updating with new tools that keep things fresh and efficient. Review collected by and hosted on G2.com.

Rohit J.
RJ
Product designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow is great for visually building websites without needing deep coding skills. It allows you to create an exact HTML and CSS website in less time. Its CMS is powerful, and the design freedom helps create professional sites quickly. The ability to integrate animations and interactions easily makes it a great tool for designers. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Webflow is flexible for adding custom functionality, but there’s only a hard way of doing that—it should have a no-code approach for advanced customizations. Also, Webflow should have a dedicated app because, for larger sites, it slows down and doesn’t work efficiently. Their pricing is high, and many basic features are locked behind expensive plans. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow solves the problem of building pixel-perfect, responsive websites without manually coding HTML, CSS, and JavaScript. It allows for faster development, making it easy to create and launch websites visually.

This benefits me by saving time, giving full design control, and enabling me to build scalable websites Review collected by and hosted on G2.com.

Natalie R.
NR
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Webflow?

I love that Webflow has given me the ability to build a web design business with confidence. I know basic CSS and HTML, but not enough to develop websites to the level I can with Webflow. It's so much more intuitive to use and secure and stable to use than the other programs I've used. It also has the best community to learn from. I love that they have a showcase area where you can look at how people build certain things and also clone them if you need to. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Hosting is sometimes an issue with certain clients who don't want to use Webflow's. The pricing for some of the additional capabilities is sometimes frustrating. I also wish there were ways for client's to access the "editor" from a basic plan. Sometimes they just want to make quick text changes, but don't have a CMS. I think they have slowed down on providing new updates to the users. I know they're still working behind the scenes on a lot of things, but there's a lot of good ideas in the wishlist that would be good to have. Review collected by and hosted on G2.com.

Recommendations to others considering Webflow:

Definitely a learning curve, but take time to practice and play around. That's the best way I learned new things...still do! Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

It allows me to be extremely efficient. I get a lot of comments about how quickly I can turn around projects. I have many clients that come to me from Wordpress and are always so happy to have much less complications and frustrations trying to figure out why their site is broken and/or not updated properly. Review collected by and hosted on G2.com.

SAYU. S.
SS
Founder &amp; Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Webflow?

Webflow provides the most flexibility for website developments. We have had clients who want to host the website themselves on their own server. With Webflow, it's no problem. Just export the code and done!

Custom code? All good! Integrations? Good too! Everything is easy to use & implement. The customer support has been great too as Webflow now has the ability to directly refund hosting. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Ridiculously high learning curve especially for clients who are non-developers i.e. marketers, or the lady at a flower shop. For a company that posts regular content and use Webflow regularly, this high learning curve could be a major challenge with the fear of "breaking" stuffs. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

The animation department with the new GSAP integration. IX2 is great but feels outdated. Transferring projects has become much easier thought albeit still a bit complicated. One thing I would like to highlight in this form is the LACK of tutorials on the Webflow Youtube channel. It used to be so great, so "close" to the users. Review collected by and hosted on G2.com.

Tanner P.
TP
Owner &amp; Digital Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webflow?

Webflow has allowed us to build beautiful client sites without any restrictions, while also giving clients the keys to update, build and manage the site without the risk of breaking anything. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I will say the pricing has been challenging at times to understand, communicate to clients, and even agree with Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow is solving the age old issue for marketing teams either 1) having to rely on product/engineering/IT to make updates which is slow and costly or 2) marketing teams having to rely on outside freelancers / agencies to make updates which can also be slow and costly. Webflow allows us as an agency to do the foundational work and then hand off a product that marketing teams can actually independently manage going forward Review collected by and hosted on G2.com.

Adam D.
AD
Demand Generation Manager, Digital Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

I like that I can edit major SEO elements in one place. It is very easy to edit robots.txt and sitemaps within the tool. I was also able to easily set up a global canonical tag that helped resolve some duplicate content issues we were experiencing.

Blog editing and publishing is seamless as well. The content editor is straightforward enough for a marketer with basic web skills to be able to create and publish blog content.

Additionally, customization within the tool is robust. My design team has been able to whip up components quickly when they are needed. I also love that there are community components that can be cloned and redesigned to match the aesthetic of your website. That significantly reduces time spent building new components. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The Marketer role within the platform could have more autonimy. There are marketers with design skills that should be able to have access to more design features, like editing html and css elements. Even the ability for people in the Marketer role to swap out components would be a big win. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

WebFlow has provided us with a cutting-edge CMS that has made it much easier to update and manage our websites. As an SEO specialist, I can easily manage meta info, robots.txt, sitemaps, linking, and even structured data through an app that I integrated. It has made updating our websites faster and easier. Review collected by and hosted on G2.com.

Varadraj H.
VH
VRL IT
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Webflow?

With Webflow's incredibly versatile design interface, users can precisely construct custom designs without knowing how to write code. For individuals without a background in development, Webflow's visual editor enables designers to construct intricate websites without the need for extensive code knowledge.It comes with tools for making responsive websites that work well on all kinds of screens.Its CMS (Content Management System) and e-commerce capabilities make it a powerful tool for building dynamic websites and online enterprises. Because Webflow allows you to export clean HTML, CSS, and JavaScript if needed, developers might find it helpful. Pre-configured with SSL certificates, automatic backups, and other features, Webflows hosting is dependable and quick. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Webflow's pricing can be expensive, especially if you’re looking for a high number of projects or advanced features. While the e-commerce feature is solid, it may feel restrictive compared to platforms like Shopify, especially for users wanting advanced features or custom checkout flows. While you can invite collaborators, Webflow doesn’t offer the same real-time, multi-user editing capabilities as some other tools. Exporting your project to host outside Webflow is a bit tricky, especially when dealing with CMS-powered sites or dynamic content. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

In the past, developing responsive and visually appealing websites required a great deal of coding knowledge. Webflow's intuitive visual editor streamlines the design process and allows designers to develop distinctive websites without learning how to write code.Webflow's platform facilitates team collaboration, enabling efficient teamwork among designers, developers, and marketers. Review collected by and hosted on G2.com.

Musthaq H.
MH
Freelancer
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Webflow?

Customization, let me explain. The number one problem when using no code builders is it's limitation. Webflow doesn't really follow into that category.

The second best thing would be speed, when using other wordpress based drag and drop builder you need a lot of extensions and this slows you site by a lot. With webflow the site is fast as well. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Hosting price: it's a bit higher than other alternatives and there are usage limits as well like number of CMS collections, bandwidth limit ...etc Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

I mainly use Webflow to create static websites that looks good, fast and is secure. I have also made some sites for my clients as well. Review collected by and hosted on G2.com.

Cedrik D.
CD
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Webflow?

Webflow is overall easy to use and the customizability is really the best I have ever seen. You can easily create a project customized to your needs without any limitation. On the other hand its so easy to use for marketing teams of every size. At the moment there is no way around Webflow for me. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

There are some open ends like ECommerce, Logic or User features that were discontinued but are still accessiable. Dont be fooled to use them. Stick to what Webflow really offers. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow is my go to solution for building websites that just work. Review collected by and hosted on G2.com.

Simon S.
SS
COO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

The amount of releases they ship each month. They announce when they're ready, they work, have clear documentaiton. Very easy to use, setup, scale, adapt.

With great customer support both in their education/training but also responding to issues.

Overall product design, interface, concepts are fantastic. Strikes balance of no-code with a level of flexibility customisation and code overrides that mean you can achieve a lot. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Recently shipped a few features that didn't work properly, and one that was announced BEFORE it was ready, and then their anticipated date was pushed back a month. Very poor form for Webflow standards.

Not much else. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Ability to design and build sites very flexibility, with high level of detail, but with no code.

Other platforms enable this kind of no-code design/management, but they are all very clunky, hard to control how things present, and have very limited code/database functionality. Review collected by and hosted on G2.com.