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Virtuous CRM+ Reviews & Product Details

Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence.

Product Website

Seller

Virtuous

Discussions

Virtuous CRM+ Community

Languages Supported

English

Overview by

Mackenzie Miller

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

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Virtuous CRM+ Integrations

(10)

Integration information sourced from real user reviews.

Virtuous CRM+ Media

Build better relationships with personalized cultivation plans for every donor. Stop piecing together disparate data and wrangling spreadsheets — get the actionable insights you need in one customizable dashboard.

Virtuous CRM+ Demo - Donor & Gift Pipeline

Stop bouncing from platform to platform trying to get a complete look at your donor engagement and gift history. Complete all your essential tasks, manage gift pipelines, nurture your donor relationships at scale, and see the ROI of your efforts, all in Virtuous.

Virtuous CRM+ Demo - Fundraising Insights & Reports

Know who to contact and what to talk about in a single donor view. See intelligent suggestions for the next best action based on the donor’s gift history, social network behaviors, wealth data, demographic data, and more.

Virtuous CRM+ Demo - Marketing Automation & Donor Journeys

Build sequences that connect with donors without adding work for your staff. Use data collected from giving behavior, interests, or milestones to craft unique, personalized engagement for each individual.

Virtuous CRM+ Demo - Curate Event Experiences

Create and manage virtual, hybrid, or in-person events of all sizes to build better responsive experiences for your supporters. Control your staff’s workload throughout the event process with powerful automation that’s scalable and easy – from custom registration pages to credit card processing t...

Virtuous CRM+ Demo - Personalized Online Giving

Create frictionless giving experiences that remind donors of their individual impact, not their monetary value. Ensure that each ask is personalized to the donor’s motivations and that no donation goes unnoticed.

Official Downloads

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Ron H.

Small-Business (50 or fewer emp.)

8/11/2023

"Extremely Fundraiser Friendly"

4.5/5

What do you like best about Virtuous CRM+?

Love the intuitive user interface and responsive fundraising focus. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Some processes need modifying to accomodate Canadian needs Review collected by and hosted on G2.com.

Verified User in Management Consulting

Mid-Market (51-1000 emp.)

8/10/2023

"Responsive Fundraising is the future"

5/5

What do you like best about Virtuous CRM+?

Virtuous is more than a CRM. It's a full-suite technology hub for the modern nonprofit to leverage the power of automation to engage responsively with donors and drive radical generosity. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

There are very few downsides to the product Review collected by and hosted on G2.com.

Verified User in Philanthropy

Mid-Market (51-1000 emp.)

12/6/2022

"Great Tool for Those Reliant on Fundraising"

4.5/5

What do you like best about Virtuous CRM+?

The homepage allows you to see your support in various time periods, highlighting which supporters have dropped off or come on, and this is helpful for those who rely on fundraising support. Having all of your supporter's contact information, support status, and support history available in one search is immensely helpful. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

I dislike the red color on the homepage number that indicates when support over a period, and donors per period, have gone down. It can induce a less favorable psychological reaction when opening and seeing that. Review collected by and hosted on G2.com.

Meredith T.

Philanthropy Associate

Mid-Market (51-1000 emp.)

10/31/2022

"Thoughtful Education and Interactive Participation"

4.5/5

What do you like best about Virtuous CRM+?

I find Virtuous University to be helpful as well as access to the Weekly Updates. I appreciate that there is always more information to learn and it's fairly easy to access answers in the Help area. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

There is some customization that I would love to have more access to. We have found ways to work around the obstacles and follow our process within Virtuous. . Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching

Small-Business (50 or fewer emp.)

12/6/2022

"Orderly, Easy, and Helpful"

4/5

What do you like best about Virtuous CRM+?

I appreciate the Virtuous focus on building relationships with donors. This is not just a money tracking software; this is an opportunity to follow up and build relationships with supporters. It even suggests which donors to contact on which days. Great service! Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The downside of my experience with Virtuous is that there are so many features I am not using. It is still meeting my needs, but sometimes I feel like I am navigating through unused tools to find the basics. Thank you! Review collected by and hosted on G2.com.

Sherry J.

Women’s Initiative Co-Director

Small-Business (50 or fewer emp.)

12/8/2022

"Great CRM, not so great events module"

3/5

What do you like best about Virtuous CRM+?

What is helpful about Virtuous is email syncing, notes, seeing engagement activity. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

We purchased the events module in June 2022 and it is still not functional. Also wishing there was a better way to separate a household when divorce happens, and that there was more functionality for managing volunteers and volunteer opportunities. Review collected by and hosted on G2.com.

Chris H.

Executive Director of Institutional Advancement

Small-Business (50 or fewer emp.)

11/3/2022

"Excellent all around CRM"

5/5

What do you like best about Virtuous CRM+?

Integration of key CRM features with key marketing, event and online giving tools. Allows a holistic engage to of the donor and limits the interoperability problems inherent in managing multiple platforms for each. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Records search feature is not fuzzy, requiring you to search with too much specificity and making it hard to find a record you might not remember the name exactly. Review collected by and hosted on G2.com.

Verified User in Individual & Family Services

Mid-Market (51-1000 emp.)

12/5/2022

"A CRM that fits our relational model"

4.5/5

What do you like best about Virtuous CRM+?

Having a platform that helps see beyond the dollars and cents helps our relational approach to donors. Seeing them as relational opportunities vs simply donors is vital. Being able to sort with tags, segments, and various criteria allows a better picture of our donor base. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Still adjusting from our migration and learning the new "language" of the software has been difficult. Would also love to be able to search within queries within the Virtuous system. Review collected by and hosted on G2.com.

Lee B.

Director of Development

Mid-Market (51-1000 emp.)

11/1/2022

"Review of Virtuous"

5/5

What do you like best about Virtuous CRM+?

Virtuous is very intuitive. It is easy to learn and operate. Extremely helpful when you get stuck on something after you are fully functioning. Importing daily donations is very easy and does not take long. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The receipts are not easy to create, the actual process is not difficult, but building your templates could certainly use some changes. Almost need to be. programmer to make it work well. Review collected by and hosted on G2.com.

Shawna D.

Small-Business (50 or fewer emp.)

2/23/2023

"Virtuous is an asset to nonprofits"

4.5/5

What do you like best about Virtuous CRM+?

I love the capabilities to track, celebrate and report donations! Virtuous does a wonderful job being customizable to each fundraising department/team/organization. I can't wait to use and implement automation further. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

I wish the query feature was easier to use! Review collected by and hosted on G2.com.