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Viafoura Reviews & Product Details

LM
Registered Audience Editor
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

Viafoura has significantly supported The Independent’s efforts to create an active, welcoming comment community. By providing valuable data, feedback, and best practices, Viafoura has aided in the success of our interactive initiatives like AMAs and debates, which have driven engagement and attracted first-time commenters. This support has enriched discussions, making the comment section a hub for diverse participation.

Viafoura’s powerful moderation tools have been key to balancing dynamic discussions with civility. The “top comments” feature has incentivised quality contributions and set a benchmark for respectful interaction. This proactive approach has improved conversation quality and maintained a safe, inclusive environment by mitigating potential issues and ensuring user trust.

The Viafoura team’s reliability and responsiveness have been crucial. Their tailored solutions, swift troubleshooting, and consistent support with moderation have allowed The Independent to maintain seamless user experiences and focus on fostering community growth confidently. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

No complaints at all, the team are quick to respond when any issues arise day-to-day,

There could be room for improvement in the usability and interface of the back-end analytics in Viafoura. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

Viafoura is addressing several key challenges for The Independent, notably in fostering user engagement, maintaining a civil environment, and providing consistent platform support. Their moderation tools tackle issues related to toxic behavior and low-quality contributions, ensuring that discussions remain respectful and inclusive. This boosts reader confidence and participation, creating a safer space for dialogue.

Additionally, Viafoura’s feedback and moderation support helps optimise community initiatives, supporting informed decision-making to drive first-time and returning commenter engagement. Their reliable support allows The Independent to manage its comment section efficiently, reducing downtime and operational strain. Review collected by and hosted on G2.com.

Viafoura Overview

What is Viafoura?

Viafoura is a digital experience company that helps brands activate their audiences through a suite of engagement and personalization solutions, maximizing conversions of unknown to known users. We work with brands to build direct relationships with their audiences, creating the foundation for a scalable first-party data strategy while reducing dependency on social media. In fact, our socially immersive tools — including topic and author follows, real-time conversations, an on-site community feed, personalized notifications and alerts — engage, convert and retain visitors right on customer websites. Viafoura’s industry-leading, AI-powered content moderation solutions are customized to support each customer’s unique community guidelines. As a result, customers can scale and streamline their audience engagement and community-building initiatives while maintaining a civil and brand-safe environment.

Viafoura Details
Product Website
Languages Supported
German, English, French, Italian, Portuguese, Spanish
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Product Description

Viafoura is an audience development platform designed to engage, discover, and grow audience through integrated user registration, engagement, moderation, and analytics tools.


Seller Details
Seller
Viafoura
Company Website
Year Founded
2012
HQ Location
Toronto, Ontario
Twitter
@viafoura
1,831 Twitter followers
LinkedIn® Page
www.linkedin.com
57 employees on LinkedIn®
Description

Viafoura is a digital experience company that helps brands activate their audiences. Our always-on customer acquisition platform leverages AI and first-party data to optimize user conversion and on-site personalization — maximizing registrations, retention, and revenue.


Dalia V.
DV
Overview Provided by:

Recent Viafoura Reviews

CP
Chris P.Mid-Market (51-1000 emp.)
5.0 out of 5
"A Trusted Partner in Growing an Engaged Reader Community"
As Chief Product and Innovation Officer, I focus on aligning product decisions with strategic goals, fostering community, and driving revenue. At T...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Intuitive, Innovative, Intelligent"
As a moderator who deals with many grey areas in discussions, viafoura's tools are key to highlighting content which otherwise would bypass convent...
DT
Dustin T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Modern, progressive tools for forward leaning publishers."
Viafora's Customer Success team is incredibly helpful and accessible. All team members take the time to understand challenges and deliver ease of u...
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Viafoura Media

Viafoura Demo - Conversations on iPad
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Viafoura Demo - Live Stories
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Viafoura Demo - Conversations on iPhone
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Viafoura Demo - Ratings-and-Reviews.jpg
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99 out of 100 Total Reviews for Viafoura

4.5 out of 5
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99 out of 100 Total Reviews for Viafoura
4.5 out of 5
99 out of 100 Total Reviews for Viafoura
4.5 out of 5

Viafoura Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for ViafouraQuestion

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CP
Chief Product and Innovation Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Viafoura?

As Chief Product and Innovation Officer, I focus on aligning product decisions with strategic goals, fostering community, and driving revenue. At The Dallas Morning News, and previously at the Toronto Star, I’ve seen how an engaged and well-moderated community can transform the connection between newsrooms and their audiences.

Viafoura helps us drive registrations, host respectful discussions, and protect our journalists while building a thriving community. It goes beyond moderation, creating community-driven content experiences that subscribers value and we can monetize. By integrating Viafoura, we’ve scaled moderation and enhanced our ability to deliver content that deeply resonates with our audience. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

No solution is flawless, and community management challenges constantly evolve. Yet, Viafoura’s proactive partnership and dedication to meeting new needs consistently stand out. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

Hosting a virtual town hall on every article drives traffic, engagement, and revenue but requires careful moderation to protect journalists, prevent hate speech, and combat misinformation. Viafoura empowers our product and editorial teams with human and AI moderation and cross-team engagement strategies. By helping readers feel heard and valued, Viafoura strengthens the connection between audience and journalism, making them an essential partner for community-driven growth. Review collected by and hosted on G2.com.

Kathryn S.
KS
Sr. Director, New Products & Experiences
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

When you sign a contract with Viafoura, you get more than a suite of products, you get dedicated partners who are committed to setting you up for success beyond implementation. Everyone I have had the opportunity to work with on the Viafoura team is a true partner who not only wants to understand our business goals, but will make recommendations and work with us to ensure we reach those goals.

The AI + human moderation services that Viafoura has continued to invest in keep conversations civil and productive -something the Viafoura team keeps top of mind when they are building their products and piloting new features. They understand the importance of community, and have proven that they genuinely care about healthy online discourse. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

If there is one thing I would improve about Viafoura, it would be their moderator dashboard. I work for a company that has multiple properties, and I would love have the option to run searches and change site settings across every property from a central location - this would make it so much easier to make adjustments and scale tests. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

As a local news organization, it is critical to find ways to deepen our relationship with our audience, leading to more frequent visits and higher levels of engagement. If we can get more people to engage in some way, those audiences tend to convert to paid subscribers, and stick around a lot longer. We also believe that we can earn more trust with our audience by giving our community more opportunities to engage in civil conversations with our journalists and eachother. Review collected by and hosted on G2.com.

Karen B.
KB
Vice President, Digital Product Development
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

It's very easy to use. Moderation consoles were easy to set up, settings are clear and easy to change. Support has been very good during implementation and when issues come up. Our weekly calls have been very helpful in learning more about the tools and with suggestions from the Viafoura team for increased reader engagement. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

We use auth0 for subscriber logins to our websites. This has caused some confusion with logins for our internal moderators and also issues with roles for live blogging. It has affected the way we handle editing on live blogging when there are multiple people contributing to the content. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

We implemented Viafoura to take the place of an outdated and hard to maintain commenting platform. It has allowed us to improve the way we moderate comments and has given us a live blogging tool. We previously did the bulk of our "live reporting" in Wordpress, which was less than ideal for workflow and for searchability of the content. Review collected by and hosted on G2.com.

Jeff J.
JJ
Manger, Segmentation & Deliverability
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

Viafoura is a great looking, user-friendly commenting section with lots of cool features. It's easy to register, easy to use, and easy to navigate. The Profile, Feed and Community are great features. We also like that Viafoura sends email notifications when users receive a reply to their comment. Viafoura also has a great admin & tracking dashboard. Lastly, Viafoura has exceptional customer support. They're quick to respond via email or Slack, and are proactive about engaging with us, to optimize our implementation of VF. I was part of the email notification setup team, and VF was easy to work with when intergrating those into our branding. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

From my perspective, I don't see anything unhelpful or any glaring downside to using VF as of yet. I have limited experience with other commenting platforms that could compare to VF. However, one small change I'd like to see is that the email notifications toggle switch defaults to "ON" instead of "OFF". Also, I've noticed the email notification toggle switches itself "OFF" automatically on some of my accounts. I haven't check that recently. The other small dislike I had with VF occured when I was testing the email notifications. Some of the benign comments that I posted, would go into moderation and even get rejected on some of our websites. While other times, my comments posted immediately. Maybe the moderation settings were extra sensitive at that point? Also, the time of the comment moderation process seemed to vary from a minute or 2, to up to 15 minutes. I haven't tested this lately, but it was noticable while I was testing the email notfications. I'd also like to see more email performance data in the VF dashboard using common email tracking points like: Sent, Bounced, Opened, Clicked, etc. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

We want to maximise user engagement and retention, and VF helps with that. Review collected by and hosted on G2.com.

Malcolm X.
MX
Senior Product Manager, Audience Relationships
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

Partnering with Viafoura's team has been a top tier experience. I've worked with several vendors over the years and I've not seen any team match what Viafoura's brings to the table. Not only are they enjoyable to work with as people, but they are also consumate professionals that bring their expertise to everyday collaboratin with our team. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

I wish the Viafoura data product were less nascent and more out of the box. In an ideal world, we'd be internally capturing much more today than we can. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

I support all things related to productizing our user engagement strategy. That includes feature sets like the ones Viafoura provides us. This tool is helping us meet our overall goal of keeping our users more engaged, especially by way of generating sustainable and scalable repeat engagement. Review collected by and hosted on G2.com.

Marc G.
MG
Principal director, Digital growth and Publisher
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

We were looking for ways to increase the engagement of our users and feed the conversation with our communities. Our search made us discover Viafoura and their commenting solution.

But on top of their easy to implement commenting technology, their world classs, culturally acute moderation services and their technical support, we found incredible human beings dedicated to their craft and who really cares about your success.

Working with them is a real pleasure, knowing that we are pushing each other forward. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

There is no major downside in working with Viafoura. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

We wanted to interact more with our communities and could'nt see how we could develop such features from a technical standpoint.

But the more important, we knew we could'nt invest the time and effort in moderating each and every comment we would receive on our platforms. That's why their multi-level comment moderation service was a game-changer for us. Theur automated moderation service manages most of the cases and then, their professionnal, French-speaking moderators take the next turn, which makes us confident. Review collected by and hosted on G2.com.

Rebecca M.
RM
Community Moderator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

Viafoura is an overall effective way to organise and prioritise an overwhelming number of comments, making moderation a lot more manageable. The ability to set up queues is particularly useful for when unpredictable breaking news is gaining a lot of traction, and comments are left across articles unrelated to the topic. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

The software is prone to glitching, particularly when moderating in the front end of articles and when more than one person is using the account. Sometimes the automatic moderation feature is overly sensitive. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

Viafoura makes workflow a lot easier when it comes to prioritising comments and making sure the tone of the comment section is set appropriately. Review collected by and hosted on G2.com.

Fran D.
FD
Community Moderator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

My favourite feature about Viafoura is the possibility of creating bespoken queues and searches which allow to isolate certain topics or items to moderate. This is incredibly helpful in a news environment, where moderation needs and scope change quickly. The console is also easy to use overall and it makes day-to-day moderation immediate and effective. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

The fact that only one account (to the best of my knowledge) can be used as the master account makes the console a bit glitchy. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

Thanks to filters, we can spot legally risky content by using bespoken key words which would otherwise elude the automod filter. Review collected by and hosted on G2.com.

BM
Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Viafoura?

Viafoura has been a true partner in launching commenting on our sites. At each decision point and roadblock they have been quick to get us any information that helps us move forward with stakeholder approval.

They also offer a level of moderation that creates comfort for our brands and their advertisers. Several of our sites had previously had comments and we decided to abandon them with a previous partner as the amount of work it took to keep them from turning toxic was too much, but Viafoura has made it a breeze and the communities are flourishing as a result. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

Initial launch with viafoura was shakey not due to any failurwe on their side, but because we were a new type of partner for them and the documentation was still being built out.

They weere able to turn this into a positive and itnegrate a lot of our feedback quiuckly though. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

Viafoura is allowing us to confidently, quickly, and repeatably launch commenting across our portfolio of sites. We had little to know user interactions for the previous few years because other attempts at building community were too onerous nad the moderation required more bandwidth than we could spare Review collected by and hosted on G2.com.

DT
Chief Digital Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Viafoura?

Viafora's Customer Success team is incredibly helpful and accessible. All team members take the time to understand challenges and deliver ease of use solutions to those challenges. Whether we're talking about moderation, monetization or data we have a solution for everything. Review collected by and hosted on G2.com.

What do you dislike about Viafoura?

Not much, this is a solution that makes sense for interactive media based publishers. Review collected by and hosted on G2.com.

What problems is Viafoura solving and how is that benefiting you?

I'm really exicted about moderation and data acces to help understand and inform first party data decicions both enhancing our user problems and enriching data for advertisers. Review collected by and hosted on G2.com.