VerticalResponse Pros and Cons

Nothing as such. I am disappointed after using this software. I have used for several years for sending marketing emails, but every time they make it so difficult. Review collected by and hosted on G2.com.

Their technical support is pathetic. No one knows what's going on. The email results seemed to be made up. Review collected by and hosted on G2.com.

List management is very easy if your lists are organized and clean. Review collected by and hosted on G2.com.

Design functions are really limiting and static. Review collected by and hosted on G2.com.

Being able to send a new email to those users who didn't open/engage with the 1st email. This alone is the reason we have moved to use this service. Also they have the lowest pricing out of the big providers. Review collected by and hosted on G2.com.

Templates aren't as easy to customize as some other providers, but overall inline with most. Review collected by and hosted on G2.com.

Ease of uploading lists and executing email campaigns. Review collected by and hosted on G2.com.

antiquated interface, could use a more modern front face. Review collected by and hosted on G2.com.

Relatively easy to use. Inexpensive. Good reporting. Review collected by and hosted on G2.com.

Limited stylizing, Inability to create automated workflows. Removing large amounts of contacts (bounces, etc) is truly painful. Lack of Salesforce integration. Review collected by and hosted on G2.com.

Easy to use interface with hand-coded emails. Review collected by and hosted on G2.com.

Inability to have RSS auto-generated emails as well as limited A/B testing and analytics. Review collected by and hosted on G2.com.

I currently use the free version of Vertical Response to manage participant contact information and to send out email communications. One of the best features with Vertical Response is the large selection of templates available for emails and ease of use. I find the software to be extremely user-friendly! Review collected by and hosted on G2.com.

I dislike that I am only able to add up to 200 participants and their contact information before signing up for a monthly subscription, however I do understand the necessity for creating and adhering to a cut-off for free use of the software vs. paid use of the software. I also feel that the entry fields for contact names/info could be easier to adapt and edit. Review collected by and hosted on G2.com.

Customizable, and intuitive layout to work with Review collected by and hosted on G2.com.

Outdated and unreliable, different devices show a different result. Also emails don't all send at the scheduled time, and we have to contact support roughly once a month. Review collected by and hosted on G2.com.

VerticalResponse offers plenty of templates and ways to customize your own newsletter templates via a design module or with HTML. As a nonprofit, we have access to a limited number of emails that we can send each month for free, but the limit is so high that we are able to take advantage of VerticalResponse for free, even while sending out at least 2 communications a month to our entire contact base. VerticalResponse emails are tracked in our HTML Email Activities both within Contact's Salesforce related list and via custom reporting. We can track opens and clicks at every level and adjust our processes accordingly to improve our open and click rates. It is intuitive to use! Review collected by and hosted on G2.com.

The process of refreshing lists is a little burdensome. You should be able to not just select lists but also queries. Since it doesn't, my workaround is to refresh the list first, then go back into my draft to schedule or send the email. A little clunky. Also, I wish they would allow more than one Salesforce user account to work with a VerticalResponse account. We would like to have more than one editor of a newsletter but we can't do that in the Salesforce instance. Beyond that, no other complaints. Review collected by and hosted on G2.com.

I've been a happy user of VerticalResponse since 2011. Use it for regular mailing campaigns to customers and prospective customers. Great layouts, tracking, functionality. Easy to copy and adjust previously used layouts; easy to re-target previously emailed targets; and easy to build new lists by combining previous targets (e.g. all who didn't open or click in any of last week's various emails, etc.). Review collected by and hosted on G2.com.

There are two things I dislike:

1) The new VerticalResponse looks great and has more responsive designs and looks even easier to use than the old version. Unfortunately, there is NO way for old version customers to just have all their info transferred to the new version (and I double-checked with customer support). You'd have to do it manually and lose a lot of historical data. Seems to me like that should be an automatic transfer for old customers.

2) VerticalResponse doesn't have as many integrations with CRM products as other email marketing solutions. Review collected by and hosted on G2.com.