VerticalResponse Pros and Cons

The ease of usage. You can easily create an email using an existing template or create your own. Review collected by and hosted on G2.com.

There isn't much I don't like about vertical response. If I had to say, probably I would like it if they did not count bounced back email addresses or unsubscribes as part of your email address limit, otherwise you have to delete all of these to make room for more or upgrade. Review collected by and hosted on G2.com.

Low cost, and free option is good for small NPOs Review collected by and hosted on G2.com.

Customization from templates is buggy and hard to work with. Review collected by and hosted on G2.com.

Speed and usability was nice but really liked the dashboard. Review collected by and hosted on G2.com.

Functionality and list cutting was frustrating. Review collected by and hosted on G2.com.

That it was easy to format so that I could upload my newsfeed on the same template each week. Analytics were very good. Conversion of Newsletter to PDF was a good feature. Review collected by and hosted on G2.com.

When the software was updated it did though me for a loop. Caused me to use the editor to reformat my template. used up so time. Review collected by and hosted on G2.com.

Relatively easy to use and navigate, laid out in an intuitive way, filters out contacts that are duplicates or that have bounced back. Review collected by and hosted on G2.com.

Website is frequently slow to load, not an easy way to import/export contacts from outlook, if you don't hit the save button when you're creating an email then you will lose your work. Review collected by and hosted on G2.com.

Vertical Response is an email software system that allows users to "blast" their customers at the drop of a hat. It's very easy to use, includes great customization tools and does not always go into the spam filter. Review collected by and hosted on G2.com.

I dislike the fact that the system in not upgraded often. Templates are outdated and not very modern. Review collected by and hosted on G2.com.

It does integrate with Salesforce which helps a lot when creating and tracking campaigns but it is not a very pretty user interface. Review collected by and hosted on G2.com.

Not a very goof user interface and doesn't create the prettiest emails. Review collected by and hosted on G2.com.

The analytics breakdown per segment is extremely useful and has allowed us to retarget specific audiences more efficiently. Review collected by and hosted on G2.com.

Managing lists and segments can become pretty cumbersome over time. Review collected by and hosted on G2.com.

I like that it is relatively easy to use. And gives options for visual or HTML base design. The templates are nice too. Review collected by and hosted on G2.com.

It seems to be glitchy. Text does not format the way you want it too. Formatting will stick around after you delete something. I have found that I have to clear all formatting from by copy/pasting into note pad before I can change a styling. Review collected by and hosted on G2.com.

Ability to connect to Salesforce and other CRMs Review collected by and hosted on G2.com.

Still clunky, lacks responsive templates Review collected by and hosted on G2.com.