VerticalResponse Pros and Cons

The best feature for us is that it is free for non-profit organizations which allowed us to make the switch to a more comprehensive email marketing tool. Review collected by and hosted on G2.com.

Where we struggle in the switch from just sending Outlook emails and using VR or any similar tool is that for a significant number of recipients, it is going in their spam folder. The emails come from -----@mail.vresp.com not from us. I'm sure for additional cost we could probably change this. Review collected by and hosted on G2.com.

The ease of use of the product. It was simple to set up. Review collected by and hosted on G2.com.

I would like more options in pricing plans. Review collected by and hosted on G2.com.

We appreciate Vertical Response's incredibly generous Non-profit discount policy! And we like the easy-to-use, intuitive format. Review collected by and hosted on G2.com.

Not dislike... but we are looking forward to new functionality for better list management and market testing! Review collected by and hosted on G2.com.

Vertical Response is my "go to" email marketing tool. When the team is still trying to figure out which tool to use for email marketing and/or complete marketing automation, I buy VR credits to use until they're done with the decision making process.

It is easy to use and has a great variety of templates & designs for those who have never sent an email blast before. Yet it is still great for those of us who've been doing direct marketing for years.

It forces you to check your work and to test the email before sending. This is great for those of us who are rushed yet still want everything to be perfect.

Things I love:

~ Their reporting tools

~ Their upload tools are smart (no more emailing to dupes or broken email addresses!)

~ Ability to send again later to non-responders

~ Ability to send at a specific date & time in the future

~ Ability to buy credits on the fly if you need more than you have

It even has a postcard feature in case your industry is still using paper.

It also has a new "event" feature I've not had much of a chance to use yet but it looks like it will be a good tool (it's only about a year old). Review collected by and hosted on G2.com.

When I was using it regularly in 2013, the Salesforce integration didn't allow team members to share historical data about email campaigns individual members were sending. Each person could only see their own email stats. Hopefully this has changed since then. Review collected by and hosted on G2.com.

How it integrates with salesforce and allows us to send out communication and also targeted groups of people. Analytics Review collected by and hosted on G2.com.

Not much!! Very easy to use and work with with minimal training. Review collected by and hosted on G2.com.

VR used to be a great platform. Things have definitely changed since the company was purchased. Review collected by and hosted on G2.com.

Their customer service is horrendously bad. They can't answer the simplest of questions. They take days or weeks to respond to emails if they bother responding at all. Review collected by and hosted on G2.com.

It's pretty easy to use, intuitive, the details reports allows for tracking. I also like the variety of email templates they provide, they look professional instead of overly cheesy. The support people were also helpful, when my test campaigns were not shooting out, they went through every step with me to ensure i had configured it correctly. Review collected by and hosted on G2.com.

There are a lot of clicks, I have seen other products where there are less clicks, especially when you are building the lists and choosing the fields. Review collected by and hosted on G2.com.

Vertical response made it very easy for us to keep our customers informed and promote new products and information! Review collected by and hosted on G2.com.

I didn't particularly like having to purchase "credits" in order to send the emails. I would have preferred a direct pay-per-email system. Review collected by and hosted on G2.com.

The ability to send emails to different segmented lists. Review collected by and hosted on G2.com.

The templates are not every customizable. Everything was difficult to use. It did not look very clean. Review collected by and hosted on G2.com.

I have the UI particularly easy to navigate with VR. We had had a series of campaigns that had 3-4 very similarly designed emails. The plethora of templates combined with the easy to use interface made creating these very easy. Review collected by and hosted on G2.com.

I found the segmentation capabilities to be a bit limiting. We had some complex criteria for defining our customer segments and because with a need to integrate real-time into our CRM, we had to take segmentation offline. Review collected by and hosted on G2.com.