Upland Adestra Pros and Cons

Quality product, quality account management. I find the platform easy to use for our large company and account managment across teams viable. Review collected by and hosted on G2.com.

There is nothing I don't like about Adestra. I wish we had the technical infrastructure to utilise all of the many extra features within the platform Review collected by and hosted on G2.com.

Product is easy to use. Good account management and help guides are very useful. Review collected by and hosted on G2.com.

Can sometimes be slow in releasing features. Review collected by and hosted on G2.com.

Upland Adestra is a very moderate and reliable email marketing solution for businesses of all sizes, but I think it is more suitable for small to medium-sized businesses. From selecting templates, customization, sending out emails, and analytics – I think the whole process is smooth and very much sustainable. Upland Adetra is pretty great when it comes to the customization of emails and templates alongside landing pages for better and greater outcomes. It is also very favorable in terms of integrations with other applications and platforms. Review collected by and hosted on G2.com.

The search feature overall – and the search for specific pictures, documents, or any important work is just not available. This has been giving us a tough time since the start. Although we have found our own loopholes to this issue, this is not a nice and favorable situation. The interface of Adestra seems to be a bit complex for many new users and we have been trying our best to guide them until they grasp it – it works. However, it consumes lots of the time that is invested initially. There should be an easy way out of this problem. Review collected by and hosted on G2.com.

Reliable SaaS-based email marketing platform with enterprise-class features, well maintained. Support is fantastic, account management is dedicated to supporting our teams in finding solutions and coming up with new ideas. Other marketing solutions certainly meet our needs, but the Upland Adestra team is what sets this company apart. Our users speak highly of the support team and the Account team works tirelessly to understand our needs. They have gone above and beyond to make sure we get the most out of the platform. Review collected by and hosted on G2.com.

We had a few glitches while setting up the account where we didn't fully understand the data requirements. Together, we found an intermediate solution that allowed us to move forward, and Upland Adestra took the time and took the plunge to understand our complexities and develop a tailored solution that met our current needs and prepared us for the future. Review collected by and hosted on G2.com.

It is very user friendly once you know the basics of how to use the platform, and overall the entirety of the platform isn't too complicated if you know what you're doing. Review collected by and hosted on G2.com.

Sometimes the areas in which you need to code are a little complicated to get to and aren't the best, but since I mainly use front end side of things with this platform. Review collected by and hosted on G2.com.

Upland Adestra is very simple and easy to use. I never had the experience of coming across such a friendly tool that reduces my workload manifold. Although, I had to learn this tool from scratch because of no previous experience yet I found it very self-explanatory and customization is very easy. The service team is very prompt to respond to your queries. Review collected by and hosted on G2.com.

The reports on Upland Adestra cannot be easily manipulated and exporting these reports is another problem. Campaigns cannot be compared with each other and thus, one cannot have an idea of which type of campaign has worked better. There are few options for exporting. Scheduling of emails is currently not possible with Upland Adestra, and this must be added to the tool. I am not a fan of Adestra’s layout though. I face a big lag when I am supposed to switch between certain pages and some of the things are hard to find. So, I would say that the interface could be much better. Emails can be sent in only a one-time zone which is where Adestra is lacking. Review collected by and hosted on G2.com.

1. Easy to set up templates websites can consume.

2. Can easily see details of email recipients once you get used to how Adestra manages its data.

3. Adding multiple products to your company's workspace is easy. Review collected by and hosted on G2.com.

1. Their support system can be slow to respond to queries.

2. Their API is very outdated. Although they have a more modern one in place, there is no public documentation, and they won't even mention it to you unless you ask.

3. The Adestra UI looks outdated, and their workflow is clunky (tricky to navigate while working and hard to find something). Review collected by and hosted on G2.com.

I think its pretty easy to use. I never used an email program like this so I had to learn from scratch. I found it pretty self explanatory to complete the general email requirements. Customizing is fairly easy as well and their service team is quick to answer. Review collected by and hosted on G2.com.

I don't like the way the layout is set up. I wish some things were easy to find and there is a huge lag when switching through certain pages. Review collected by and hosted on G2.com.

The templates in Adestra are fairly easy to use and manipulate once you have them setup. This keeps emails uniform while still allowing creativity and customization without needing HTML knowledge and skills. The support team is helpful. Review collected by and hosted on G2.com.

Adestra reports are not easily manipulated and exported for further analysis. There is no way to compare campaigns. Exporting options are limited and sometimes require a page by page look at the list. Sending emails at a set date / time is difficult since it is only set for one timezone. Options to make simple additions to templates do not exist and require support, which is not available for all time zones during business hours. "Bounce" lists do not seem to be accurate and can be frustrating. Automation could also be better. Review collected by and hosted on G2.com.