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4.2 out of 5
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Upland Adestra 
AI
Verified User in Internet
Mid-Market(51-1000 emp.)
What do you like best about Upland Adestra?
Adestra has a lot more capabilities than typical email marketing tools. You're able to split out your account into workspaces, where you can keep user lists separate. I also like all the feature that allows you to previous how your email would look on all different kinds of email platforms. Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
There's definitely a learning curve to Adestra. The first time you use it, you'll think there are soooo many steps to sending one simple email. Once you learn it, it definitely gets faster, but it still feels like there are some steps that shouldn't exist. Also, the automation aspect is cool, but again, it takes a bit of time to create it, so if you're constantly creating different emails, you'll have to do that many times. Review collected by and hosted on G2.com.
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Adestra: Email Marketing for Growing Businesses
98 out of 99 Total Reviews for Upland Adestra
4.4 out of 5
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Overall Review Sentiment for Upland Adestra
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AK
Aishwarya K.
Product Marketing Associate
Mid-Market(51-1000 emp.)
What do you like best about Upland Adestra?
That its an automated tool. It is a good tool very easy to use. A user friendly tool. Help run campaigns easily and effectively. This is makes my life easier and saves time. I would recommend everyone you use ad it saves time and helps you give time delivery on time. Which reduces the delay in your work Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
Prices is something that i feel is on the costlier side hence would recommend is the price was as user friendly as the the tool. Which would help you capture a lot of customer base to the tool. As a consumers always look for something which is cost affective and something which everyone can easily afford Review collected by and hosted on G2.com.
HS
Hritik S.
SEO Manager
Mid-Market(51-1000 emp.)
What do you like best about Upland Adestra?
Highly individualized email campaigns are a strong feat of Upland Adestra, given its robust automation and segmentation abilities. For large scale data driven marketing operations, where one wants to create complex workflows and minute reporting details this would be the best choice. Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
Beginners might find the interface challenging due to the steep learning curve and somewhat old interface, thus making it difficult for them to navigate the platform. Implementing the product could take longer while the technical guidance provided by the responsive customer support may not be too thorough sometimes. What could make things easier for everyone is having a more intuitive way of setting up as well as training end-users. Review collected by and hosted on G2.com.
HS
Harsh s.
Strategic Customer Success Manager
Mid-Market(51-1000 emp.)
What do you like best about Upland Adestra?
This is one of the best and most easy to use softwares I have used in recent times. In my job,i need this email marketing a lot and this has come as a savior. Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
I do not dislike anything as it has been helping in my job in a great way. Review collected by and hosted on G2.com.
ER
Emily R.
Marketing Manager
Mid-Market(51-1000 emp.)
What do you like best about Upland Adestra?
Upland Adestra is a a great email marketing automation product! I love the unique functionality that allows me to manage my email campaigns. The dynamic optimization tools enable us to create personalized email communications with great engagement and CTR. A Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
Dislike it was a little compicated to learn and ramp up on. Review collected by and hosted on G2.com.
SC
Seth C.
Startup Mentor + Brand Strategist
Small-Business(50 or fewer emp.)
What do you like best about Upland Adestra?
When you Google software and platforms for email campaigns, you get your typical top companies. This was a gem that I found and they just keep getting better. Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
I honestly haven't disliked anything yet. Maybe the app situation? Review collected by and hosted on G2.com.
PS
Priyanka S.
Cybersecurity Analyst
Mid-Market(51-1000 emp.)
What do you like best about Upland Adestra?
It allows users to create complex workflows and they are customizable. This platform has tools to help improve emails deliverability and ensure compliance Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
There is a delay in response time with customer support Review collected by and hosted on G2.com.
UE
Verified User in Education Management
Small-Business(50 or fewer emp.)
UM
Verified User in Media Production
Small-Business(50 or fewer emp.)
What do you like best about Upland Adestra?
As a recent attendee of this event I learned a lot about data audience segmentation and, RCS, SMS and different campaign initiatives that industry leaders have been using via Adestra esp system. Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
Certain elements which I understand are now being introduced such as not having the ability to drag and drop assets into an email, personalisation, the need to save continuously when working on emails. It took a while for me to master some of customer journey required as a user having used other eps systems, but I have now found more ease of use. Review collected by and hosted on G2.com.
PR
Pavan R.
Hourly Cash Administrator
Small-Business(50 or fewer emp.)
What do you like best about Upland Adestra?
Everything including account manangement, organisitions and campaings are super easy and accessible. For me the automated program is the just awesome. From reaching to right audiance and getting the response is I like the most.... Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
I personally don't have any complains, but sometimes the website become slow specially when launching a campain.. Review collected by and hosted on G2.com.
HS
Helen S.
Mid-Market(51-1000 emp.)
What do you like best about Upland Adestra?
Each functionality is seamlessly connected making it really useful and easy to use. Being able to view data and activity across a single contact viewpoint. Review collected by and hosted on G2.com.
What do you dislike about Upland Adestra?
Being relatively new to Adestra I haven't found anything I dislike as yet! Review collected by and hosted on G2.com.
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