Segment is doing a great job abstracting and managing a client platform's complexities, including all the known challenges of ingesting real-time streaming data and handling multiple sources to multiple destinations. The management of data sources and destinations is very intuitive and easy. Also, creating new, non-native sources and targets using the Functions feature is very helpful. Using "SQL traits", we keep many complex users attributes in sync across our core business and CRM platform. Review collected by and hosted on G2.com.

Some recent changes in UI are a bit confusing. We miss the SQL server support for the warehouse. In general, due to the Function feature, we can create any missing source and destination we need. Review collected by and hosted on G2.com.

As a product manager, Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate. Review collected by and hosted on G2.com.

There is not much to dislike, segment has really made my job easier in terms of data needs.

One recommendation would be the ability to see a longer history of violation history on the home page. Currently, you can only see 24 hours or 7 days. I would also like the option top see the past 30 days. Review collected by and hosted on G2.com.

Easy Integration with other third-party applications in order to target user groups. Not complicated to modify. Gives us great insight into the user journey and allows us to analyze events easily. Review collected by and hosted on G2.com.

Hypersegmentation is complicated and not necessarily possible. Difficult to pinpoint issues when integrating with other tools. Review collected by and hosted on G2.com.

I've been using Segment at different companies for the last 6 years and every time I've introduced Segment to a org, it had an immediate impact across multiple teams - marketing, growth, product, cx. Some highlights:

- Flexibility to plug in new tools and replay historical data

- All user data in one place (360 visibility)

- Ease of use and speed of deployment of new campaigns, personalization across multiple channels

- Strong product roadmap and a great support team Review collected by and hosted on G2.com.

Segment isn't the cheapest CDP but the price is justified by a strong product roadmap that can lead to product consolidation. You need to have access to technical resources during the implementation phase which can be tricky for smaller teams. Sometimes the inability to use a custom id when sending data to certain destinations is limiting. Review collected by and hosted on G2.com.

Segment makes building a stream of trustworthy, accessible events and identities for your analytics and marketing tools much easier to achieve and maintain. Review collected by and hosted on G2.com.

Cost can become an issue for companies with significant volumes of anonymous (marketing) traffic. Review collected by and hosted on G2.com.

- Segment was easy to set up and integrate with our website, mobile app, backend service, chatbots, etc., as the origin.

- Some plugins facilitate integration with various frameworks and programming languages. For example, in NuGet for asp.net, download the segment package and voila, the same with the npm node js, for instance.

- You can send data to multiple destinations simultaneously, for example, mix panel and google analytics, which is very good.

- It has integration with practically any data analysis platform you can imagine.

For us, it is a complete and excellent product. Review collected by and hosted on G2.com.

- It is pricy!! The monthly cost is absurdly high, especially in big projects, since the price is based on the number of single users tracked per month.

- Debugging is not consistent and at higher traffic, it works worse and worse; sometimes it's hard to debug or know what's going on if something goes wrong.

- Navigating through the interface is tedious when you have to switch multiple times between sources and destinations.

Segment makes data easy, and because of the tool's quality, it comes at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over-enable and connect too much if you are not using it. Review collected by and hosted on G2.com.

The debugger tool is super helpful with new apk releases to test new features events. Review collected by and hosted on G2.com.

It sometimes takes a little while for events to sync. Also the advanced search could be more user friendly to allow phone number search Review collected by and hosted on G2.com.

Segment Connectors provide us with an easy understanding of connecting source and destination. It is something like plug and pay which I find is an excellent feature. Review collected by and hosted on G2.com.

One of the downsides I notice while working with Segment is that even though they have so many connectors, there are still some well-known platforms that don't have connections as a source or destination—for example, Pipedrive. Review collected by and hosted on G2.com.

Setting up new data sources and destinations is simple. Managing the flow of data is seamless. Review collected by and hosted on G2.com.

The initial setup of Segment takes a decent amount of dev resources to implement successfully. Review collected by and hosted on G2.com.

Really easy to setup new sources and new destinations. They have so many integrations out of the box that it's really rare you don't have what you need.

Debugger tool is quite handy.

I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time. Review collected by and hosted on G2.com.

Based on your permissions sometimes you don't see some sources or destination, but you don't know they're there. Just something stating that some stuff is not displayed would help stop pinging teammates. Review collected by and hosted on G2.com.