It has become the infrastructure of our data analytics tracking Review collected by and hosted on G2.com.
No built in CRM, pricey, many alternatives touting to offer the same thing now Review collected by and hosted on G2.com.
Flexibility with work, different sources, traits, and audiences. It's got a lot of opportunities to realize my user's data strategy. Review collected by and hosted on G2.com.
I can't create reports and different testing. Sometimes, I have issues with audience creation and export. The cost of this kind of platform is not cheap. Review collected by and hosted on G2.com.
Segment does make integrations pretty quick, and most of it can be done without an engineer. That is pretty incredible. Review collected by and hosted on G2.com.
Support was only ok. And we definitely had some integration issues...they may very well have been our fault, but our engineering team was pretty incredible so tough to say. Review collected by and hosted on G2.com.
I like the ease of integration with tools like Mixpanel. Review collected by and hosted on G2.com.
There is a prior understanding of data collection through on-site event tracking necessary for use. Review collected by and hosted on G2.com.
Implementing Segment's tracked events is super easy and ends up being a fantastic lightweight all-in-one solution for tracking, planning, pruning, and reliably forwarding the events and properties that you want to destinations that they integrate into (which are MANY). Moreso, they have reverse ETL capability to get data from your warehouse back into Segment in a meaningful way. Review collected by and hosted on G2.com.
The user interface when building tracking plans or tracking plan libraries is a bit clunky and awkward to work with, as well as some of the navigation in the Segment UI. Review collected by and hosted on G2.com.
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once you get the hang of it, and it simplifies the communication process amongst areas that many times do not have the opportunity to speak or meet in a day-to-day environment. Implementation is simple and does not require deep changes or a steep learning curve. Customer support, before and after implementation is good and helpful. It integrates easily with existing software and the company's dynamics and can become a frequently used, consulted tool for the development of your Customer DB. It will be your daily to-go tool when considering the ease of use and lightness. I use it every day. Review collected by and hosted on G2.com.
The cost can make this software prohibitive. It may not work as well for smaller groups that want to grow in an orderly and strategically-focused manner, but that don't have the means to implement software as robust and segmented as this one. Review collected by and hosted on G2.com.
The number of objective data points that Twilio Segment allows to simultaneously use to segment and cluster users is definitely better than similar tools, especially because Twilio Segment allows multi-level nesting without any barriers. Review collected by and hosted on G2.com.
The man problem with Segment is the analysis experience. Unlike Mixpanel and similar tools, we cannot define funnels in Twilio Segment. For example, if I want to see the conversion funnel of users who have activity 1 and only then proceeded to activity 2, Twilio Segment does not have that functionality -- it is only possible to use AND clauses to see association rules. Review collected by and hosted on G2.com.
Segment is very flexible with real time data processing and analytics. Implemention of Segment into the organisation makes the job easy in collecting and sorting the data from various platforms. Tracking the customer behaviour provides valuable insights in decison making. Data forwarding and reverse ETL functions works good. Customization of pipelines helps in routing the data into specific destinations according to client needs. Review collected by and hosted on G2.com.
Expensive. There are many alternatives with similar functionalities at a lower price. Even the basic plans do not cover the key features to work with. Prior experience is needed to use imprortant features, which may be complex for beginners. User interface can be improved. Review collected by and hosted on G2.com.
The thing I love most about Segment is the ability to track what events users are doing on your website. The data that can be tracked and what is output is amazing. It can be a little difficult to ascertain the differences between the different timestamps but the provided documentation clears that confusion up immensely. Review collected by and hosted on G2.com.
As an analyst, the thing I dislike about Segment is 0 SSH tunneling offering for Redshift (at least at the tier that my company is on), this has us set up an external rds to recieve that data, which gives another barriar of access to those who need to troubleshoot the data. Review collected by and hosted on G2.com.
Very easy to connect the different components of the business with Segment. Used across almost all of our different technologies. Review collected by and hosted on G2.com.
To be honest, do not really have a bad experience with segment. Review collected by and hosted on G2.com.
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I used segment in different organizations as I was the one suggesting it, but then
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