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TrueLoyal Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

TrueLoyal Media

TrueLoyal CEO Jacek Materna sits down to share his take on Loyalty and why now is the time to act.
Play TrueLoyal Video
TrueLoyal CEO Jacek Materna sits down to share his take on Loyalty and why now is the time to act.
In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, breaks down the biggest misunderstanding brands have about loyalty—and why many programs fail to deliver real impact.
Play TrueLoyal Video
In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, breaks down the biggest misunderstanding brands have about loyalty—and why many programs fail to deliver real impact.
Why Partnerships Matter With Loyalty

Stu Thompson, Director of Partnerships and Ecosystems at TrueLoyal, shares why partnerships are critical to building high-performing loyalty programs.
Play TrueLoyal Video
Why Partnerships Matter With Loyalty Stu Thompson, Director of Partnerships and Ecosystems at TrueLoyal, shares why partnerships are critical to building high-performing loyalty programs.
Are You Building Loyalty — or Just Running a Program?

In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, explains why most brands mistake activity for loyalty — and what it actually takes to create true, lasting
Play TrueLoyal Video
Are You Building Loyalty — or Just Running a Program? In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, explains why most brands mistake activity for loyalty — and what it actually takes to create true, lasting
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TrueLoyal Reviews (159)

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Reviews

TrueLoyal Reviews (159)

View 1 Video Reviews
4.6
159 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and excellent customer support provided by the platform, making it simple to manage user-generated content and run campaigns. Many appreciate the intuitive interface and the ability to integrate various social media feeds seamlessly. However, some users note that the platform can be overwhelming for new users due to its extensive features.

Pros & Cons

Generated from real user reviews
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Jenny T.
JT
Senior Marketing Manager/Director of Marketing
Mid-Market (51-1000 emp.)
"Extremely Helpful Team and a Breeze to Implement"
What do you like best about TrueLoyal?

They have been extremely helpful along the entire process. Sometimes after the initial salesperson leaves the chat, things go downhill. That has not been my experience at all. They want your program to be successful and have helped out to integrate the program everywhere possible and to make it as easy to use as possible. Implementation has been a breeze and I can't wait to see what this does for our company. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

You need some tech experience to implement, but we do have someone that can do that for us. If you don't have someone, it might be a little more difficult. Not sure how much they would assist you on that side of things. Review collected by and hosted on G2.com.

Abdullah A.
AA
Small-Business (50 or fewer emp.)
"Effective Loyalty Solution with Minor Integration Glitches"
What do you like best about TrueLoyal?

I really like how trueLoyal solved the integration issue with our POS systems, allowing our customers to redeem their points both in our online and offline stores. I also appreciate the birthday points feature, as well as all the features that make our customers feel remembered and valued. The initial setup was good. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

The issue is with customers who log in to our online store using their Apple ID. The platform doesn't recognize them, so they don't receive points after making a purchase. There should be an improvement so the platform can add points to users who use Apple ID, by crediting the points after the user provides us with their email. Review collected by and hosted on G2.com.

Verified User in Package/Freight Delivery
AP
Small-Business (50 or fewer emp.)
"Easy to Use with Fast, Helpful Support"
What do you like best about TrueLoyal?

I like that I can contact someone right away whenever I have an issue, and that the platform is easy to use. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

There aren’t enough options to filter or customize what I’m seeing. For example, it would be helpful if I could sort customers based on their available points, redeemed points, and expired points, as well as see what they redeemed. I’d also like to be able to identify which customers are spending less with us. Review collected by and hosted on G2.com.

Megan S.
MS
Manager of Consumer Loyalty and Advertising
Mid-Market (51-1000 emp.)
"TrueLoyal: Easy Onboarding, Great Support, and Competitive Pricing"
What do you like best about TrueLoyal?

TrueLoyal offers an easy-to-use platform and great customer service, all at a competitive price. They made our onboarding process easy even on a tight schedule. We were able to transition our data without any issues. We have an account lead and frequent touch bases to make sure we are able to set strategy and reach our goals. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

We can create our own custom activities, however the integration with other platforms is difficult, like sharing on Facebook and Pinterest. There is not currently an integration with YouTube. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market (51-1000 emp.)
"Unparalleled Collaboration and Creative Problem Solving from True Loyal"
What do you like best about TrueLoyal?

The team performance and collaboration is unparalleled. Unlike other agencies, they are flexible to our needs and very timely with deliverables. The True Loyal team is very active in creative problem solving and ideas to make our unique brand offerings more impactful and deliver higher conversion. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

I would really like to see more data metrics that we can share per influencer social post performance like collective impressions, views, likes and comments as some of our other agencies provide. Review collected by and hosted on G2.com.

PG S.
PS
Managing Editor
Mid-Market (51-1000 emp.)
"Simple, Seamless Integration into Existing Platforms"
What do you like best about TrueLoyal?

Simplicity and ease of integration into existing platforms, like a mobile App Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

Some of the reports can be more detailed Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market (51-1000 emp.)
"Insightful Customer Success, but List-Cleaning Guidance Needs Work"
What do you like best about TrueLoyal?

Insightful customer success team. Creating ideas to improve customer engagement. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

Cost increases and pricing model is difficult to gauge. Limited guidance on list cleaning old profiles to maintain cost effective program. Review collected by and hosted on G2.com.

BL
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Did not generate nearly the amount of promised reviews;"
What do you like best about TrueLoyal?

Was fairly easy to set up with their team Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

We paid for 350 samples to be sent out and only got around 60 reviews. Review collected by and hosted on G2.com.

MK
Director of Business Development
Mid-Market (51-1000 emp.)
"Proactive and responsive"
What do you like best about TrueLoyal?

The Zinrelo team has been very response and proactive in their service to us. The platform is easy to work with, install and customize Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

The limitations we have found come from the integration we have with Zinrelo and NetSuite Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

Thank you for the great review Micheal!

Verified User in Retail
AR
Small-Business (50 or fewer emp.)
"Online Pet Food Company"
What do you like best about TrueLoyal?

I like that Zinrelo is easy to navigate and use for our rewards program. The presets create an easy outline for a business to take what is provided and go from there. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

I wish there were more video tutorials. There are a lot of resources, but having visual/video tutorials do make the initial familiarization of the program MUCH easier. Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

Thank you for your great review. We will work on the video tutorials you have suggested.

Questions about TrueLoyal? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

JH
Joseph Hansen
Last activity about 4 years ago

What is a good way to raise awareness with our customers that they are enrolled and getting points?

GU
Guest User
Last activity almost 2 years ago

What is Zinrelo Loyalty Rewards Platform used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Average Discount

13%

TrueLoyal Features
Community Engagement Analytics
Downloadable Reports
ROI Tracking
Community Feeds & Discussions
Loyalty Engine
Rewards
Membership
Communication Tools
Customer Relationship Management (CRM)
Loyalty Analytics
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TrueLoyal