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Tonic.ai Reviews & Product Details

Tonic.ai Overview

What is Tonic.ai?

Tonic.ai offers a developer platform for data de-identification, synthesis, subsetting, and provisioning to keep test data secure, accessible, and in sync across testing and development environments. Our products enable on-demand access to safe, high-fidelity versions of structured, semi-structured, or free-text data. Get the data you need to shorten your sprints, catch more bugs, and ship better products, all while safeguarding data privacy. Founded in 2018 with offices in San Francisco, Atlanta, NYC, and London, the company is pioneering enterprise tools for database subsetting, de-identification, and synthesis. Thousands of developers use data generated with Tonic on a daily basis to build their products faster in industries as wide ranging as healthcare, financial services, logistics, edtech, and e-commerce. Working with customers like eBay, Texas Capital Bank, and CVS Health, Tonic innovates to advance their goal of advocating for the privacy of individuals while enabling companies to do their best work. Accelerate engineering velocity and ensure compliance with realistic, secure test data generation.

Tonic.ai Details
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Product Description

Tonic.ai is a synthetic data generator with one goal in mind: allowing you to make full use of your data, in full respect of your customers, collaborators, and the law. Our platform's data generation, de-identification, and subsetting tools help you streamline your workflows, decrease outages, and iterate faster without putting any real data at risk. Using pre-trained models and feature extraction, Tonic preserves the constraints, statistical correlations, distributions, and interdependencies that make your data unique. Accelerate your development cycle while advancing data security with synthetic data that looks, acts, and feels as real as its source.


Seller Details
Seller
Tonic.ai
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@tonicfakedata
682 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
Description

Tonic.ai is a data platform that enables organizations to generate synthetic data for application development and testing. By creating realistic, privacy-compliant datasets, Tonic.ai helps teams accelerate their development processes while safeguarding sensitive information. Their solutions are designed to simplify the data management workflow, making it easier for businesses to innovate without compromising data security.


Robert K.
RK
Overview Provided by:

Recent Tonic.ai Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Useful for sanitizing production data for engineers."
Tonic takes the guesswork out of providing data for engineers to use during debugging etc. We wrote a simple automation that runs Tonic every day, ...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
0.0 out of 5
"Fake data tool"
50+ data generators for various data types.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Outstanding Customer Service and Product to be Trusted"
Tonic's customer service is outstanding. They always want to ensure we are taken care of, that the product works as expected, and a lot more. The p...
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0 people requested security information

Tonic.ai Media

Tonic.ai Demo - Tonic Structural: Privacy Hub
The all-in-one platform for PII detection, de-identification, synthesis, and subsetting of structured and semi-structured data, enabling you to generate synthetic test data that looks, acts, and feels just like production data.
Tonic.ai Demo - Tonic Structural: Database view
Select from over 50 generators, backed by algorithms carefully tailored to distinct data types, as the building blocks to create your model for de-identification and transformation. Regulatory-specific generators? We’ve got those, too.
Tonic.ai Demo - Tonic Structural: Subsetting, in Graph View
Target one or more tables with percentages or custom WHERE clauses, e.g. 5% of all users, or users where state = ‘CA’. Our subsetter traverses dependencies to get everything you need from every related table (and database) and nothing you don’t.
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35 Tonic.ai Reviews

4.2 out of 5
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35 Tonic.ai Reviews
4.2 out of 5
35 Tonic.ai Reviews
4.2 out of 5

Overall Review Sentiment for Tonic.aiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Tonic.ai?

Tonic takes the guesswork out of providing data for engineers to use during debugging etc. We wrote a simple automation that runs Tonic every day, and as a result our developers have up-to-date info to work with that is largely set-and-forget. Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

There's no Okta integration, and the ability to configure user permissions is tied to their most-expensive Enterprise tier, but these aren't dealbreakers. Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

Tonic lets us provide near-production data to our developers, which shortens cycle time for diagnosing technical issues while keeping PII away from developers outside of exceptional circumstances. Tonic's API means we can automate it, so we can invoke a sanitization run from Slack, from a scheduled Lambda, etc. It turns it into a set-and-forget tool that only needs to be touched when the database schema changes. Review collected by and hosted on G2.com.

Response from Chiara Colombi of Tonic.ai
(Original )

[9/17/2024] Thanks for your patience as our team looked into enhancing our security design to address your feedback. I’m happy to share that we’ve expanded our platform’s AssumeRole feature to support different intake/output roles as of v1260 of Tonic Structural. We truly appreciate the time you took to share your thoughts, helping us improve our solutions for all users. If anything else comes to mind, please feel free to add to this review or send us an email at support@tonic.ai. Cheers!

[8/8/2024] Thank you for this valuable feedback on the security design of our Cloud solution. We’ve shared it with our product team and are looking into the approach you suggested. We’ll keep this thread updated with any developments on that front. Thank you again for your review, and if you have any follow-up questions or comments, please feel free to contact us at support@tonic.ai, as well!

Verified User in Computer & Network Security
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tonic.ai?

Tonic's customer service is outstanding. They always want to ensure we are taken care of, that the product works as expected, and a lot more. The product's design itself is setup to be trusted. When we de-identify data, we need to know in great detail what's going on. Their design is intuitive and customizable to ensure all data we consider to be important is addressed properly. Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

The biggest dislike we have is that the product's data de-identification job can't be put on a cron from inside the product itself. We had to make a Lambda in AWS to call the Tonic Structural API to trigger a job. Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

We needed a way to take real data and de-identify it at scale. Using grep, sed, awk, regex on the command line to de-identify data isn't sustainable and a lot of unacceptable mistakes will be made. Using Tonic Structural solved that problem. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tonic.ai?

50+ data generators for various data types. Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

Toxic company, pretty much can do all of this with modern day LLMs. Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

We have over 2 petabytes of data and 2,000+ tables/columns, so doing this in-house is impossible. We've integrated Tonic with Gitlab to automatically trigger during a pipeline deployment, so the automation has helped our release velocity to (maybe) triple in frequency. Review collected by and hosted on G2.com.

RP
Research and Development Engineer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Tonic.ai?

The best part I like about Tonic is that it's very easy to create fake data. If we see in earlier scenarios, it is cumbersome to create test data as we might manually use some combination or need to write a python script to create random data. This testdata might not cover all possible scenarios actually happening in the production environment and we might miss key observations.

The data generated by Tonic is very similar to the actual data and therefore covers up all possible scenarios. Also, Tonic's support team is very helpful where in if you face any issues, you can chat with them, They are quick to respond and help you out Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

One thing which in my opinion is difficult about Tonic is lack of sufficient documentation and videos on how to use it.

As a newcomer, if I am using Tonic for the first time, then I need to do quite a research to understand how to use the tool especially the advanced topics like AI Synthesizer, complex generators

A detailed documenation on how to use (considering even the QA community having not known most of the Data Scienc concepts) or even videos would be really helpful Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

It is helping us in creating fake data easily. Fake data that is very similar to production data Review collected by and hosted on G2.com.

Response from Chiara Colombi of Tonic.ai

Hi Riddhi, and thanks so much for this awesome review! We'll pass your kind words onto our support team, in particular. For our documentation and tutorial videos, here are a few links that we hope are helpful in addressing your concerns:

Tonic Structural user guide: https://docs.tonic.ai/app

- in particular, our documentation on using AI Synthesizer: https://docs.tonic.ai/app/generation/generators/generator-types/ai-synthesizer

- and full documentation on using our generators: https://docs.tonic.ai/app/generation/generators

Tonic Structural tutorial videos: https://docs.tonic.ai/app/resources/tonic-tutorial-videos

Tonic Textual user guide: https://docs.tonic.ai/textual

Tonic Textual tutorial video: https://www.youtube.com/watch?v=pCKqz_9IfIk

Other Tonic tutorial videos: https://www.youtube.com/watch?v=j1eVJgWoRyU&list=PLahjS-TeeUbVb1FSTb4_G7PiJlutiSDxv

Thank you again for your review, and please reach out at any time if there's anything else that we can help you with (support@tonic.ai)!

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tonic.ai?

Prior to Tonic, nothing in our demo environment was functional. A lack of quality demo data prevented employees and partners from training and onboarding with the full functionality of our platform. We found Tonic to be the only technology that met our needs for realistic demo data generated based on production at database scale. In particular, we appreciate its support for multiple databases, automated schema change detection, and easy-to-use subsetting.

Now, with the realistic data we’re getting from Tonic, most of our reps come out of training saying, ‘I’m more comfortable with onboarding calls and demoing the platform, than with discovery calls.’ It’s having a massive impact.

Data that used to take days or weeks to manually source is now refreshed and provisioned overnight, with generation jobs completed in a matter of hours. For smaller subsets, jobs complete in as little as 30 minutes. The ease of getting this data and the quality and realism of the scenarios it captures transformed our broken demo environment into a platform driving success across the company.

You can’t tell that our demo environment runs on Tonic data. It is so close to a mirrored experience for what our partners deal with, and that helps us empower them and guide them better. Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

The team can be a little salesy/pushy at times Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

Providing a sandbox environment for our sales reps to explore and practice with. Review collected by and hosted on G2.com.

Jordan S.
JS
VP of Engineering
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tonic.ai?

Anyone who is faced with the challenge of needing to move quickly and to be laser focused on their mission to provide value for their customers, go with the cloud hosted version of Tonic. It’s the best way to support that mission more broadly for your organization and to make sure that you're able to leverage the time and talent of your team in a way that is in support of that goal. Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

Some additional automation (like scheduled data generation jobs) would be helpful, but their API made it easy to build this ourselves. Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

As a company that's dealing with a lot of PII data, there are a lot of complex scenarios that we can't recreate manually. If I think about what it would cost for us to build something even remotely viable for us to solve our test data problem in the way that Tonic has solved it for us, it's orders of magnitude more than what it costs us to run Tonic Cloud. Review collected by and hosted on G2.com.

Jason L.
JL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Tonic.ai?

Before Tonic, we needed an effective process in place for data provisioning to our dev and staging environments. Now, it's a straightforward process, taking about five minutes for jobs to run. For local development, our developers pull from a container image that's a de-identified production version and refreshed after every release. For staging, our QA team can refresh data on demand whenever they need an update. It gives our QA team and our engineers confidence in testing features. Before Tonic, we would see critical issues at least once a week that were tied to being unable to test our features accurately under real-world scenarios. We haven't had a critical issue since we fully operationalized Tonic into our software development life cycle. That was ten months ago.

The ease of setting up Tonic and managing the service ourselves is great. We knew we could plug this into our infrastructure and set it up way easier than writing our own scripts. In terms of security and compliance, the ease of being able to identify sensitive fields and apply the appropriate generators to those fields so that we aren't missing anything was a big motivator for us.

In terms of accelerating our workflows, Tonic drastically reduces the time it takes for a full regression test for all of our core features. Before, it was within two weeks for QA to get the data set up; now, they are ready to go and have tested all of the core features manually within half a day.

It's been such a great product to use. It's been huge for us, from getting it set up and the initial configuration to the support that we get to operationalizing. I have yet to find any other platforms that do what Tonic does. Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

We maintaine the infrustructure to run Tonic, but they have Tonic cloud now so we'll migrate eventually. Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

Product quality assurance and compliance. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Tonic.ai?

Before implementing Tonic, our QA and development environments looked nothing like production. Their test data platform removed a major blocker for us by enabling our teams to test at scale with data that mirrors the size, shape, and feel of our production data. And by guaranteeing privacy for HIPAA compliance, Tonic allows us to share that data safely with our off-shore development teams, too.

Their team is extremely responsive. They work closely with their customers and engage with partner vendors to make sure all systems sync. With Tonic, you get all the benefits of a smart, hungry startup—being super flexible, working hand-in-hand, iterating quickly to deploy new features—without any of the drawbacks some people fear. They have a superstar engineering team, willing to engage on every level with a white-glove approach. I can’t say enough good things about them.

As more teams at my organization became aware of Tonic, more of them wanted access to the data it's generating. It’s been a major step up in terms of what we’re able to do internally, thanks to the time we’re saving in each sprint, and how we’re able to engage with our off-shore development teams. Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

Not particularly a dislike, but the on-prem implementation is quite a bit more difficult than a hosted one. That's not really their fault though. Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

- Sharing sensitive data with off-shore teams

- Improving quality of testing data

- Ability to scale analytics within organization Review collected by and hosted on G2.com.

SM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tonic.ai?

Ease of use

Number of features

Good Customer Support Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

Need more Integration with various Data Catalogs Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

Fully anonimisation of PII sensitive data to support GDPR compliance. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
EI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Tonic.ai?

Tonic.ai for us, enables us to test on anonymized data with reference data architecture challenges. I think while the concept is simple, the support is what makes our engagement successful. Review collected by and hosted on G2.com.

What do you dislike about Tonic.ai?

Initial setup, testing, and getting full value took some time. Challenges on both sides but excellent collaboration to identify Tonic's core proposition. Review collected by and hosted on G2.com.

What problems is Tonic.ai solving and how is that benefiting you?

Our developed platform leverages reference data required for testing environments. Anonymizing some data, while manipulating slightly others, and carrying even other records was not something we would be able to easily solve for without a tool like this. We found ourselves caring and feeding more and more datasets and dataset templates which added complexity unnecessarily. Additionally we are required to adhere to data processing requirements for privacy and other regulations which Tonic helps us achieve programmatically. Review collected by and hosted on G2.com.