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Thinkific Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Thinkific Media

Thinkific Demo - AI Teaching Assistant
Thinkific's AI teaching assistant - Thinker, is your always-on course companion designed to answer questions about your content, support your customers as they learn, and save you from replying to the same questions — helping you grow revenue without needing to expand your team.
Thinkific Demo - Create Beautiful Online Course Sites
With Thinkific, you can have a high performing online course site of your own that you always have total control over.
Thinkific Demo - Advanced Reporting
Thinkific Advanced Reporting gives you deeper insights on your business so you can make smart decisions quickly. You can analyze everything from which course is bringing in the most revenue, transactions from new students versus existing students, to lessons that have the highest completion rates!
Thinkific Demo - Communities
Thinkific Communities gives your customers a dedicated space to connect, ask questions, and learn together right beside your courses and digital products. Create focused spaces, host discussions and live events, and keep engagement going long after each program ends.
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Thinkific Reviews (393)

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Reviews

Thinkific Reviews (393)

View 2 Video Reviews
4.5
394 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and intuitive design, which allows for quick course creation and management without technical expertise. The comprehensive support and resources provided enhance the overall experience, making it suitable for both beginners and experienced course creators. However, some users note that customization options are limited, particularly for advanced features.

Pros & Cons

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Chris S.
CS
Founder
Small-Business (50 or fewer emp.)
"A great online course platform with all in one services"
What do you like best about Thinkific?

As a teacher and not a business person, Thinkific made it very easy for me to get started on creating my courses. With the built in landing pages and website pages for each course, Thinkific makes everything look professional and seamless. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Thinkific is constantly making h updates (which is great), however, this sometimes forces you to pay more for things that you might not need. I reached out to them for support and they were able to help be picked up the right tier for what I needed. This keeps the finances manageable. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Small-Business (50 or fewer emp.)
"Empowering, Intuitive, and Reliable. Thinkific Exceeded My Expectations"
What do you like best about Thinkific?

Thinkific makes it incredibly easy to create and deliver professional-quality online courses without needing any tech background. I love how intuitive the course builder is — it allows me to upload videos, add quizzes, and structure lessons in a clean and user-friendly format. The platform feels stable and reliable, and the design is clean and modern, which enhances the experience for both creators and learners. I also appreciate the ability to fully customize my site to match my brand without needing to code. Their support team and help resources are top-notch — fast, helpful, and genuinely invested in user success. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

I haven't found anything that I dislike. Perhaps, something about the design customization. Although strong, it has a bit of a learning curve if you’re aiming for something highly tailored without coding. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Small-Business (50 or fewer emp.)
"Thinkific has been a one stop shop to market, build and sell online courses."
What do you like best about Thinkific?

Easy interface to build courses. But the best really was the bootcamp they offered (that I'm not sure they offer anymore). It was a 6 month program that absolutely got me up to speed to sell courses. It was invaluable. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

I have had an issue with digital downloads that I put a request in to fix over 9 months ago. I've checked back in every few months on their progress for fixing the issue and I get the same canned response that they are working on it. . . for over 9 months! This issue has made it so I cannot use digital downloads as a feature at all. Long story short, their customer service is lacking. Review collected by and hosted on G2.com.

Zach B.
ZB
Director and Lead Developer
Small-Business (50 or fewer emp.)
"Excellent software for Curriculum Development"
What do you like best about Thinkific?

I like the ease of use that the platform provides to business owners who are looking for a simple yet professional platform that can host their resources and courses. I enjoy the customization options for the course players and the in-depth tutorials provided on the Thinkific website. The course management system is straightforward and user-friendly, making it a breeze for our managers to assign courses and change drip schedules when needed for our users. Other than that, the integration is easy, and the video library is extremely helpful when you are uploading many videos to your modules!! Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

As far as downsides go, I would say the customer support is lacking as far as communication goes. They are great when you can get an answer via email but it can be very difficult to reach a support member even on a paid plan. We had a system error that caused are courses to go down for over a day, and we were not able to get timely responses or have a support number that we could call. The online resources for help were not sufficient, and we ended up needing a technician to reset something manually. The chatbots can be extremely frustrating and not helpful. The other downside would be the payment software they developed. It makes it very difficult to do anything other then charge someone a subscription fee, so we usually opt for using Stripe and just setting up our clients with a free account. We are not able to view any payment options for our customers or offer them a one-time payment for a service or something that it easy without them having to enter their payment info into a separate digital download that we need to create. Lastly one of my biggest frustrations is that you cannot set a course to be no payment at all (not free) and only include it in certain memberships. It makes you select either free, subscription, or one-time payment. I don't want to select free because then it allows anyone to access it if they have the link. Review collected by and hosted on G2.com.

Verified User in Legal Services
AL
Small-Business (50 or fewer emp.)
"Powerful Tool"
What do you like best about Thinkific?

I’ve been using Thinkific since 2018 and it’s been a fabulous tool for our niche online school. We’ve built a fabulous reputation and a brand with students loving the course experience. Many leaving reviews that the interface is so much easier than our competitors what they keep coming back to use every 2 years when they need to do their continuing education to maintain their professional certification. The frequent product updates are great too because we can keep improving as the tool continues to improve. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

There are two things I dislike, which aren’t dealbreakers and this isn’t a new complaint, but worth mentioning here since it’s being asked:

1. The transaction records show purchased in UTC time and not my current or preferred timezone. Which is a pain for external record keeping.

2. You can’t reset a student’s progress on a course. So if a student completes a course and wanted to take the same course again a year or two later, they are unable to. There are workarounds like duplicating courses, but that can be a pain. Review collected by and hosted on G2.com.

Verified User in E-Learning
AE
Small-Business (50 or fewer emp.)
"A professional and perfect platform for training freelancers"
What do you like best about Thinkific?

I find that the offer to create courses in Thinkific is one of the most complete and versatile (having tested several). It is easy to create a diverse range of courses with varied conditions.

The tools are practical and quick to use, I like the fact that I can use multiple content elements in different courses without having to start everything over in the upload process.

Uploading the courses is very quick and simple. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

There is a lack of variety and originality in the features and assessment options to support online learning, as with tools like Ans, Genially, or others, but nothing major.

I would like the choice of lesson options to be more integrated when the wrong option is selected, for example, when choosing text and eventually wanting video or download. Review collected by and hosted on G2.com.

Holly R.
HR
Intimacy Coach
Small-Business (50 or fewer emp.)
"I like this software a lot…it’s been massive in my growth"
What do you like best about Thinkific?

It’s very user friendly easy to navigate and creating courses is super simple, I like how it’s easy to see sales, etc…and a lot of functions to help make course creation more seemless much preferred this to other platforms I’ve used, Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

only issue is tracking integrations have had issues with meta tracking….Would love you to sort this so I can do CAPI tracking and not have to migrate Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business (50 or fewer emp.)
"I have been using it for about 3 years. Very disappointed."
What do you like best about Thinkific?

There are really not so many things I like about this platform. It works and has a little downtime. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

I even don't know where to start... :) The user experience is terrible—it's slow and unintuitive.

The tools available for B2B sales are very limited, especially for EU-based companies. The features that do exist for B2B Sales often don't work properly or feel unfinished.

The way user roles are set up is poorly designed. For example, if I want someone to only add or remove subtitles on my lessons, I have to grant them the 'ADMIN' role just for that small task, which is absurd. The worst part is that admins can access your financial data. There's a checkbox labeled 'Hide financial Data for Admins,' but it only hides the accumulated revenue reports. Admins can still access 'Orders' and 'Transactions,' making that checkbox practically useless, since an admin could just take screenshots and quickly get a summary using any LLM.

Recently, they launched email marketing tools, but the only customization options for your emails are basic formatting like bold or italic text—nothing more. Why not allow instructors to provide their own email HTML so I could import templates from Mailchimp or design my own emails? These are just a few of the issues that immediately come to mind & I am not talking about player bugs my students always experience. Review collected by and hosted on G2.com.

Verified User in Financial Services
GF
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"We love thinkific"
What do you like best about Thinkific?

Clean look, ease of use, lots of features Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Need a coder to do a lot of upgrades. If you dont have one, youll have to use the basics. Review collected by and hosted on G2.com.

Ricky H.
RH
Event and Trip Director
Small-Business (50 or fewer emp.)
"From an admin perspective"
What do you like best about Thinkific?

The switch to dedicated account support reps has been helpful. More personalized assistance. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

course specific help email would be great instead of one email address for all support questions that come in. Review collected by and hosted on G2.com.

Questions about Thinkific? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Thinkific Plus used for?

Brent D.
BD
Brent Demchuk
Last activity about 4 years ago

Would you ever build integration with Salesforce?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

11 months

Average Discount

8%

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Thinkific Features
Course Builder
Assessments & Quizzes
Learning Paths
Communication & Notifications
Course Authoring
Course Access
Content Creation
Content Delivery and Tracking
Content Creation
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Thinkific