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Thematic Reviews & Product Details

SC
Director of Brand experience
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Thematic?

It is so helpful to see our feedback organized around central themes and then see the sub-themes within the main ones. The numerous options for filtering our data give many different ways to look at and interpret the information. I also appreciate that there is an unlimited number of users for the system. This lets us assign access to the system and then our users can determine and pull the information that is most important to them based on their role within our company. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

I wouldnt say this is a dislike related to the software specifically, but its a bit challenging for the initial setup. There are many ways to look at data and establishing your primary themes can be a bit challenging. The team at thematic was great to help build those early themes but then as we thought it about it more, we realized we needed to adjust those. It takes time to think through the best way to represent your data and its not something to just casually attempt.

Early on, we had to tweak and re-tweak our setup. Again, not a reflection on the technology but more a learning curve to working with our data. Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

We receive a high volume of feedback that previously, was very overwhelming to filter through and make sense of. We knew we had a lot of great information contained in our verbatims but no easy way to assemble it or put it in any relevant context without a lot of heaving lifting by a dedicated person, which we do not have. This tool fills our gap of not enough staffing and really operates as a resource in this space. Review collected by and hosted on G2.com.

Thematic Overview

What is Thematic?

Thematic uses AI to deliver layers of insights from feedback across channels, to help companies improve customer experiences, reduce churn and save costs. Powered by cutting-edge AI with human in the loop, our platform makes it easy for researchers to transform data and get insights, really fast. With Thematic, it's easy to get answers and prioritize issues - why did your score change? What are the critical pain points to fix? Is the new feature working out? What did customers say about the feature? Help all your decision-makers answer questions on the spot, with data you can trust. The result? Your product, operations and insights teams will be aligned on priorities and issues to fix, driving improvements that deliver more revenue. Our AI finds insights in your feedback data, straight out of the box. Then you can guide the AI with your business knowledge. Our powerful platform makes it easy to get a cohesive analysis of your qualitative and quantitative data across data channels - what's happened and why! Innovative tech giants like Atlassian, LinkedIn and DoorDash use Thematic because we make it easy for everyone in the business to decide on the actions that matter - with data-led and customer informed decisions. Get a demo today to see how Thematic can help you.

Thematic Details
Product Website
Languages Supported
Arabic, Danish, German, English, French, Italian, Japanese, Dutch, Norwegian, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Thematic is a CX solution which turns customer feedback into insights using latest AI and powerful visualisations.

How do you position yourself against your competitors?

Thematic is especially suited to medium and large companies that need to unlock actionable insights at the speed their operations and product teams make decisions. Thematic delivers the quality of insights that researchers trust, while making it easy to answer adhoc questions on the fly, through self-service.

To get started, you simply connect add data and select the variables to analyze. Unlike competitors, there's no manual coding or training of models. Thematic automatically builds themes from the dataset and delivers a readable summary of your feedback, powered by the best Generative AI models.

It's easy to validate the analysis and dig into themes more more info, and to guide our AI to tailor the analysis to your business lens, so you get insights that your business can immediately action.


Seller Details
Seller
Thematic
Company Website
Year Founded
2016
HQ Location
San Francisco, CA
Twitter
@getthematic
489 Twitter followers
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®
Description

Thematic is a data analysis platform that specializes in extracting insights from open-ended customer feedback. By utilizing advanced natural language processing and machine learning techniques, Thematic helps organizations understand customer sentiments, identify trends, and make informed decisions based on qualitative data. Their services aim to enhance customer experience and drive business growth through actionable insights derived from feedback. For more information, visit their website at [getthematic.com](https://www.getthematic.com).


Alyona M.
AM
Overview Provided by:

Recent Thematic Reviews

Nisala R.
NR
Nisala R.Enterprise (> 1000 emp.)
4.5 out of 5
"Text analytics made easier"
I like the ability to quickly analyze open ended text. A great tool to analyze text with ease
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Fantastic platform that delivers insights"
Thematic has a great user interface in the portal, it is really easy to use and understand. Creating and managing themes is really easy an intuitiv...
KB
Kazim B.Enterprise (> 1000 emp.)
4.5 out of 5
"My User Experience"
The Dashboard interface is very user friendly and reports visibility is very good. My rating is as per my experience of the portal, it give me easy...
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Thematic Media

Thematic Demo - Transforming feedback into insights for decision makers
With Generative AI and traditional algorithms, Thematic tames large volumes of text feedback, turning it into quality themes and sentiment in near real-time. Guide the AI to refine themes with our easy to use theme editor. Thematic is quick to deliver insights that are specific, actionable and t...
Thematic Demo - Pick up issues you weren't aware of, before they cause churn
Thematic doesn't miss a beat, identifying emerging themes and significant shifts in real-time. Our AI catches rare theme changes too. With unbiased and proactive insights, you'll lead the way in customer satisfaction and retention.
Thematic Demo - Seamlessly connect customer feedback from across your business
Thematic works for all kinds of customer feedback. You can harness from across your data sources to understand the true voice of your customer.
Thematic Demo - Get impactful insights to the right people, fast
With automated workflows you can easily discover challenges, align teams and catch problematic bugs. Personalize alerts - new comments on a feature, a change in sentiment or NPS - so your teams are on top of the insights they care most about.
Thematic Demo - Give every team an instant understanding of customers with Thematic Answers
Don’t waste hours analyzing customer feedbackdata to address adhoc questions from every team. Type in your question and in seconds you'll get a summary answer with rich detail, verbatims and powerful visualizations.
Thematic Demo -  Turn thousands of feedback comments into meaningful insights in minutes
Our AI-powered thematic engine turns unstructured feedback into specific and deep insights in real-time, without coding
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Video Reviews

39 out of 40 Total Reviews for Thematic

4.8 out of 5
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39 out of 40 Total Reviews for Thematic
4.8 out of 5
39 out of 40 Total Reviews for Thematic
4.8 out of 5

Thematic Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.

Overall Review Sentiment for ThematicQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Retail
UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Thematic?

Thematic has a great user interface in the portal, it is really easy to use and understand. Creating and managing themes is really easy an intuitive. The product quantifies qualitative data really well. Everyone at Thematic has been great to interact with, always helpful, and always accessible. The team have helped us considerably with solving problems, sharing their expertise, and making efficient progress on several streams of work. The quality of text analytics functionality is ahead of other providers, quality of the reporting in the portal is very useful. The interface in the portal is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

No significant drawbacks. Some aspects of the system requires ongoing effort to continue to keep the results relevant and up to date. Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

Thematic enables us to quantify qualitative feedback in a really efficient way, and easily scales up to cover a large volume of comments. Review collected by and hosted on G2.com.

KB
Manager Customer Experience
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Thematic?

The Dashboard interface is very user friendly and reports visibility is very good. My rating is as per my experience of the portal, it give me easy access to fetch the reports and provides accurate data for making further decisions. My overall experience with your product is awesome. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

At the moment I do not dislike any thing so far. Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

It give me easy access to fetch the reports and provides accurate data for making further decisions. My overall experience with your product is awesome.The Dashboard interface is very user friendly and reports visibility is very good. Review collected by and hosted on G2.com.

Devyani H.
DH
Customer Experience Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Thematic?

Love the ease of implementation and use, quick turnaround times, and the product features esp - summaries, score change & answers. The Thematic team is great to work with! We love that the CS team is always willing to lean in to help and support us. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Nothing really to dislike - for a small organisation, they are creating a giant footprint! Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

Helping us unlock the power from customer feedback to translate into customer strategy and actionable outcomes Review collected by and hosted on G2.com.

Nisala R.
NR
Insights Specialists
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Thematic?

I like the ability to quickly analyze open ended text. A great tool to analyze text with ease Review collected by and hosted on G2.com.

What do you dislike about Thematic?

An ideal scenario would be an integration to the data warehouse Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

Seemless analysis of a lot of open ended survey questions. Relating these feedback to influence of NPS is super awesome. Review collected by and hosted on G2.com.

Verified User in Automotive
EA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Thematic?

I am responsible for all market and voice of the customer research at a mid-size and reasonably mature SaaS company. At any point in time, we may have 5 to 12 in-field surveys running, either transactional non-stop CX or point-in-time specific projects to derive insights for various stakeholders. While we get good quant that allows us to get a read on opinion as well as track over time, everyone knows that the gold lives in the verbatims but dealing with the volume is nightmarish.

Thematic for us has been a godsend. It does an excellent job using a single view to break down the verbatims into themes displayed by volume, sentiment and impact on our beacon metric, often but not exclusively NPS. Additionally, it does a superlative job, using GenAI in summarizing a theme or sub-theme down to a single paragraph making it clear what are these folks trying to say. I would also add that their Customer Success team is excellent, taking us out of the “do-it-yourself” zone, which some suppliers rely on to “do-it-for me” which saves us on headcount time, frustration and best use of skills.

Bottom line, the time saved, the productivity gains and the insights derived are worth their weight in gold. We started small but continue to add more and more of our survey verbatims into our Thematic instance. Call me a Promoter. I am all in on this amazing product and supplier. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

I can't think of anything negative to say about this product Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

1. Saving lots of time

2. Getting very specific as to what survey takers are saying as a group

3. Allowing us to quickly find those quoteable nuggets to accent the quant in surveys

4. Identifying the key themes that either lift or depress our NPS

5. Summariing the most important insights and takeaways from our survey verbatims. This is truly listening to the customer. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Thematic?

Thematic easily lets me compare themes over time and their impact on NPS. The customer support is better than anything I have used. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Haven't made use of Dashboards yet, but that could be user error. Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

Saves time in text analysis and provides useful insights that I may have missed using other tools or manually. Review collected by and hosted on G2.com.

BP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Thematic?

I like that Thematic is simplistic but versatile in it's approach. It allows me to ask the system a "question" such as why did our rating drop in May for Collagen Protein Bars? With little effort I can find a orderly list of themes related to poor performance or quality issues. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

I think some members find it difficult to get over the erroneous themes or sub themes that are put out. I would like to see more improvements on the NPS/Sentiment scoring as the general themes sentiment do not always go hand in hand with the actual tone of the consumer. Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

It is organizing the various Amazon, Ecom, and direct consumer feedback and outputting specific themes/sub-themes that can be leveraged into actionable deliverables for our renovation, innovation, and quality teams. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Thematic?

Thematic has been a very insightful and useful tool for tracking and understanding NPS data & trends. Moreover, it allows us to see how we compare against other parts of the country in the different survey sources and scores. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Sometimes Thematic takes a few clicks to find what you're looking for. For example, the "Date" options do not match our company's fiscal quarters and year, meaning you must manually click to get the exact timeframe and therefore data you need. Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

Thematic allows us to see common themes over time. Furthermore, it helps us see where we are excelling in our customer experience and where we are falling short. With those insights, we are able to make concrete improvements to our policies and processes. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Thematic?

Thematic helped us bring the voice of the customer closer to the staff, who have the power to take action on the customer feedback. The impact view helped us prioritise the things that significantly affect the Net Promoter Score. As a result, it helped us improve our NPS and the overall customer experience.

My overall experience working with the team was extremely positive. I appreciate the support, flexibility and continuous innovation. I also want to highlight that client support is one of Thematic's strengths, aside from having a user-friendly and insightful platform. Review collected by and hosted on G2.com.

What do you dislike about Thematic?

Getting the themes right is important, and you need to spend time and effort to modify/edit the themes to get the most out of it. Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

It highlights the pain points of our customers, and it allows us to focus on the action that matters to them. Using Thematic helps drive action within the organisation and helped us improve our customer's experience. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
UT
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Thematic?

The customer support by Austin and team are truly, a differentiator A+ Review collected by and hosted on G2.com.

What do you dislike about Thematic?

The lack of lucene query syntax as an option makes the usage/set up of themes more complicated than it needs to be. It should be an option. Review collected by and hosted on G2.com.

What problems is Thematic solving and how is that benefiting you?

NLP modeling of unstructured customer feedback data Review collected by and hosted on G2.com.

Thematic