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TapClicks Reviews & Product Details - Page 7

TapClicks Overview

What is TapClicks?

TapClicks, Inc. delivers a complete marketing operations platform. Our goal is to automate all of your manual task like data integration, reporting etc and allow you to focus on high impact tasks like optimizations and delighting your customers. Our platform covers reporting, analytics, insights, campaign order management and marketing workflow tracking. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities - empowering organizations to make insightful decisions. TapAnalytics marketing analytics and reporting dashboard is a cost-effective, cloud-based solution. TapAnalytics customers benefit from ease of use, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 200 services. -Easily manage thousands of clients in a single dashboard. -Get high-level agency views and custom client views. Provide transparency to your end clients with custom client views. -Utilize white labeling features to add a high touch finish designed to meet each client’s needs. -Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights. -Bring your data to life with data visualization; interactive timelines, pie-charts, geo-mapping, text widgets, and more. -Be the first to know when a campaign needs attention and make executive decisions through alerts. -Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats. -Agency-Specific Integrations; more than 200 integrations that cater to the needs of agencies of all sizes.

TapClicks Details
Product Website
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Product Description

TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. TapClicks consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics.

How do you position yourself against your competitors?

TapClicks is a unified, scalable, end-to-end solution for marketing analytics, reporting, workflow and order management.


Seller Details
Seller
TapClicks
Company Website
Year Founded
2015
HQ Location
San Jose, CA
Twitter
@TapClicks
787 Twitter followers
LinkedIn® Page
www.linkedin.com
162 employees on LinkedIn®
Description

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in
015, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada, and sales offices in Europe and Latin America.


Kevin Y.
KY
Overview Provided by:

Recent TapClicks Reviews

Ahmad S.
AS
Ahmad S.Enterprise (> 1000 emp.)
4.5 out of 5
"TapClicks: A Comprehensive Marketing Dashboard"
What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard. This saves time on repo...
Yasin S.
YS
Yasin S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Feels like home"
excellent choices of marketing startegies high performance
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Good platform, slow customer support"
works well for our reporting needs, highly customizable
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TapClicks Media

TapClicks Demo - Start automating your marketing data today!
Everything you need to differentiate yourself, tell compelling campaign stories, become more efficient, and scale your business.
TapClicks Demo - TapData
TapData lets users control their data collection, curation, transformation, and location through approachable, easy-to-use features. This enables you to configure and deploy processes that make data work for you, not the other way around. Bring your data together, refine it, enhance it, then g...
TapClicks Demo - TapAnalytics
Proactively discover hidden trends, anomalies, and opportunities. Drive growth and optimize ROI across all marketing campaigns. Outperform competitors and see further than just point-in-time performance.
TapClicks Demo - TapReports
Communicate with your clients via online dashboards & reports anytime, anywhere. Build stronger relationships, increase campaign visibility, engage in cross-selling, and increase the percentage of repeat business.
TapClicks Demo - TapOrders
Automated order entry built for media companies and agencies. See and book inventory in a calendar view, manage creatives and workflow. Accelerate time-to-cash.
TapClicks Demo - TapWorkflow
Task and workflow management for your ad operations, billing, and fulfillment. Manage communications, prevent missed opportunities and remove process inefficiencies to help prevent revenue leakage.
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333 TapClicks Reviews

4.3 out of 5
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333 TapClicks Reviews
4.3 out of 5
333 TapClicks Reviews
4.3 out of 5

TapClicks Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TapClicksQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

As an account management professional, coordinating campaign performance and ad spends reporting for clients can be challenging. With TapClicks, we are able to create easy to read, on demand dashboards for my clients. With the summary feature, I can have all members of my team enter their insights in one place, making the report covers a snap. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

After six months of using the product, I honestly see nothing wrong with the platform. My clients love it, my team loves it, and it makes my reporting and auditing a breeze. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Give it 90 days and try it out to see for yourself! Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

The biggest benefit has been the amount of time that is being saved with the reporting, as well as the on-demand access for clients to review their performance. Review collected by and hosted on G2.com.

Neal C.
NC
Account Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about TapClicks?

I have always appreciated the level of support that Tapclciks provides. They always have assistance ready to go to help answer my quesitons. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

I would not say this is a "dislike," but I would love to see more API connections to less traditional data sources. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Smart connectors are your best friend! Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

Our agency has helped many of our clients get a better understanding of their marketing initiatives through the use of the TapClicks platform, which has helped us make informed decisions and changes using the many data insights TapClicks provides. Review collected by and hosted on G2.com.

Response from Janai Sevilla of TapClicks

Thank you for your kind words Neal! We're delighted to hear that you value the level of support here at TapClicks. We'll take your feedback about API connections into account as we continue to improve our platform. Thank you for tapping into Smarter Marketing with us!

Faith W.
FW
Account Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

TapClicks provides amazing benefits to both us and our clients. The dashboard is user-friendly and contains the info you need most, like graphic images and creative as well as data and reporting on campaigns and projects. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

It can be annoying to get your data set up to pull through the platform. This can cause discrepancies in the data and what data appears and does not, which can then make the data not entirely up-to-date or reliable. Integration is very important and needs to be as seamless as possible. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

It is convenient to have all, or most, of your data and reporting metrics in one platform. It's easy to switch between accounts if you serve many clients. There are often times more features and updates introduced as well. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about TapClicks?

I like the availability of all the metrics/dashboards we can create. It really is very customizable. We have some issues, but I think we've been able to get through them with their Support team as well as our REP. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

It can be very confusing sometimes. Theres so much in TAP that its almost overwhelming sometimes. Because of this, some things do take longer to analyze/create because I'm testing multiple different widgets/dataviews/metrics. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Take trainings or some sort of TAP academy lesson before diving in. There's ALOT in TAP so it can be overwhelming. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

We are solving attribution problems. Our clients use specific tracking URLS and tap has allowed us to filter in this data in specific widgets. We also like the benefits derived from the charts. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

Ability to customize our reports for clients Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

More integration features would be nice. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

Reporting to not as informed clients in a streamlined manner that Google/FB doesn't give the capabilities to do. Review collected by and hosted on G2.com.

Jonathan W.
JW
Managing Partner
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

This is a super robust tool and has solutions for just about everything, and there is a learning curve, the support team is one of the best ive worked with. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

They really do a pretty solid job across the board. Some of the UI elements are confusing and takes some digging to figure it out. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

It's not the cheapest tool, but if you are running campaigns beyond Search and Social, the integrations are robust and its been liked by all of our clients. Lots of control and once you get the hang of it, its quite easy to use. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

Reporting across the many channels we support in our agency. custom content on each according to client needs. Review collected by and hosted on G2.com.

Daniel C.
DC
Founder / CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about TapClicks?

It has a tremendous amount of connections. They have done a great job creating useful feeds and interfaces to display numbers. With so many facets the data is offered in a robust fashion that can be drilled into and give some wonderful insights. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

While they have great data, we only needed to use one and their price is prohibitive for an agency to offer it to all of their clients when some of the clients do not spend a significant amount. Something like $1800 for 10 accounts? That would kill any agency where a client is only spending a few hundred. We only use one data source, so it was actually cheaper to build my own solution than deal with the outrageous costs. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

If the finances make sense to you, it's a great tool. But if you're dealing with a lot of smaller clients it is cost-prohibitive. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

We wanted to create a nice dashboard for our clients that allowed them to see their campaigns, costs, impressions, creatives etc. But this was for once data source and we did not consume Google data etc. Review collected by and hosted on G2.com.

ED
Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about TapClicks?

It helps us monitor the performance of our online digital and commercial campaigns. It offers excellent mechanisms and suggestions to optimize future campaigns and expand the reach and audience channeling. It has an excellent resource to generate reports, and the study of them has been helpful to make decisions to improve future online commercial campaigns and also focus on improving sales. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

So far, so good, I have had no problem; on the contrary, it has made it easier for us to manage campaigns and optimize all the digital channels we use from a single platform. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

It is excellent for knowing the impact of live marketing campaigns. Their interface is quite lovely; it is easy to use and has many features to help improve the performance of social networks, commercial campaigns and generate sales. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

It has helped us understand the performance of our campaigns and our social media management; it has allowed us to take our marketing to the next level. It has been a critical factor in the growth of our business and the improvement we experience in being able to run marketing campaigns. Their customer service is excellent; they have assisted us whenever we have needed it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

It has been beneficial for us to be able to deliver real-time reporting to our clients on an automated basis by using the s3 buckets that capture data. We are also able to provide a lot of different metrics. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

We have had some difficulty with discrepancies and getting that solved promptly with the support team. Since we have a lot of campaigns that go through this platform we have to make sure we have consistency. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

We are solving our need for real-time reporting - it has freed up a lot of our day to day so we are able to work on driving more revenue and scaling our products and campaigns Review collected by and hosted on G2.com.

Hunter P.
HP
Director, Partnerships and Solutions
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

Tapclicks enables agencies and brands to aggregate disparate marketing data from different channels into one clean, customizable dashboard to get a more holistic and comprehensive view of your overall marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

There's not much I dislike about this platform. There is a bit of a learning curve once you first start connecting your data and building out your widgets and dashboards, but their documentation and customer support is extremely helpful. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

The biggest problem TapClicks solves is that marketers have difficulty aggregating their data from multiple channels to tell one complete, actionable story. It also allows for agencies to create repeatable custom templates and deliver reports to their clients with almost no effort. Review collected by and hosted on G2.com.