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TapClicks Reviews & Product Details - Page 6

TapClicks Overview

What is TapClicks?

TapClicks, Inc. delivers a complete marketing operations platform. Our goal is to automate all of your manual task like data integration, reporting etc and allow you to focus on high impact tasks like optimizations and delighting your customers. Our platform covers reporting, analytics, insights, campaign order management and marketing workflow tracking. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities - empowering organizations to make insightful decisions. TapAnalytics marketing analytics and reporting dashboard is a cost-effective, cloud-based solution. TapAnalytics customers benefit from ease of use, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 200 services. -Easily manage thousands of clients in a single dashboard. -Get high-level agency views and custom client views. Provide transparency to your end clients with custom client views. -Utilize white labeling features to add a high touch finish designed to meet each client’s needs. -Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights. -Bring your data to life with data visualization; interactive timelines, pie-charts, geo-mapping, text widgets, and more. -Be the first to know when a campaign needs attention and make executive decisions through alerts. -Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats. -Agency-Specific Integrations; more than 200 integrations that cater to the needs of agencies of all sizes.

TapClicks Details
Product Website
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Product Description

TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. TapClicks consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics.

How do you position yourself against your competitors?

TapClicks is a unified, scalable, end-to-end solution for marketing analytics, reporting, workflow and order management.


Seller Details
Seller
TapClicks
Company Website
Year Founded
2015
HQ Location
San Jose, CA
Twitter
@TapClicks
787 Twitter followers
LinkedIn® Page
www.linkedin.com
162 employees on LinkedIn®
Description

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in
015, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada, and sales offices in Europe and Latin America.


Kevin Y.
KY
Overview Provided by:

Recent TapClicks Reviews

Ahmad S.
AS
Ahmad S.Enterprise (> 1000 emp.)
4.5 out of 5
"TapClicks: A Comprehensive Marketing Dashboard"
What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard. This saves time on repo...
Yasin S.
YS
Yasin S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Feels like home"
excellent choices of marketing startegies high performance
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Good platform, slow customer support"
works well for our reporting needs, highly customizable
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TapClicks Media

TapClicks Demo - Start automating your marketing data today!
Everything you need to differentiate yourself, tell compelling campaign stories, become more efficient, and scale your business.
TapClicks Demo - TapData
TapData lets users control their data collection, curation, transformation, and location through approachable, easy-to-use features. This enables you to configure and deploy processes that make data work for you, not the other way around. Bring your data together, refine it, enhance it, then g...
TapClicks Demo - TapAnalytics
Proactively discover hidden trends, anomalies, and opportunities. Drive growth and optimize ROI across all marketing campaigns. Outperform competitors and see further than just point-in-time performance.
TapClicks Demo - TapReports
Communicate with your clients via online dashboards & reports anytime, anywhere. Build stronger relationships, increase campaign visibility, engage in cross-selling, and increase the percentage of repeat business.
TapClicks Demo - TapOrders
Automated order entry built for media companies and agencies. See and book inventory in a calendar view, manage creatives and workflow. Accelerate time-to-cash.
TapClicks Demo - TapWorkflow
Task and workflow management for your ad operations, billing, and fulfillment. Manage communications, prevent missed opportunities and remove process inefficiencies to help prevent revenue leakage.
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Video Reviews

333 TapClicks Reviews

4.3 out of 5
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333 TapClicks Reviews
4.3 out of 5
333 TapClicks Reviews
4.3 out of 5

TapClicks Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TapClicksQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Parth P.
PP
Social Advertising Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about TapClicks?

I like the look of Tapclicks reports. They're clean ,well organized, professional-looking in perfect easy-to-read, widgets. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Sometimes you really need to refresh the dashboard. It's simple enough to refresh but that can slow you down. Also the refresh is never instant, it takes an email confirmation (i.e. they tell you when it's ready for viewing). In some cases you'll need to connect then reconnect the widget. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

Sometimes the report loads very slowly, like the blue progress bar on top of the page will freeze. and you'll have to repeatedly reset the report settings (i.e. client name and/or date settings).

Sometimes the refresh will take several hours and that will definitely slow you down. Review collected by and hosted on G2.com.

TB
Director of Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
(Original )Information
What do you like best about TapClicks?

TapClicks is a software that allows my team as well as my whole company to be able to rely on the data and information that we have aggregated through a number of sources across our complex campaigns. When it is time to show our clients how well our campaigns are performing, where their money is going, and what we actually do for them TapClicks makes it surprisingly easy to filter down all of the information that we have from many different locations. The amount of integrations and API hooks that are present with the software is astounding. Above and beyond a great program and supremely useful! Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

There are not many things that I would be able to talk about when it comes to things I dislike about the program. First and foremost would have to be the cost of the program overall. While it isn't prohibitively high that would make me want to stop doing business with the company, it's high enough that we've researched other options. Another issue is getting customer service on the phone or being able to connect through email. Sometimes that process can take more time than I have or want to spend. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

TapClicks is helping us solve many different problems when it comes to accurately portray what successes we are winning on behalf of our clients. Any type of analytical data or dataset that needs to be presented in a professional manner. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about TapClicks?

It's a great platform to visualize data coming from many different platforms (Trade Desk, Facebook ads, Linkedin ads, Snapchat etc.) and build dashboards for all our clients. Each client has their own login with access to their campaigns' data, and it's very easy to set up new dashboards or add new campaigns to a dashboard.

Our customer success manager is also very responsive and Tapclicks is always willing to respond to any feedback we have and set up connections with new platforms they're not natively connected to. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Tech support can take some time to understand more complex bugs and issues we have (although that's not often).

You also have to be willing to set up dashboards manually if the metrics you want aren't the ones built by default, but it's very worth it once it's done! Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

We used to send reports manually to clients, now they can just log in and see all the reports in real-time in Tapclicks. We save a lot of time we would have spent manually pulling reports from different platforms! And we can even aggregate data from different platforms into one report to make it easier for our clients to have a single view of their campaigns. Review collected by and hosted on G2.com.

Tim B.
TB
Director of Operations
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

TapClicks is a great program that makes it incredibly easy to compile data sets and other information into one easy-to-use platform. I like the features of this program that make it easy to break reports and analytical data down by vertical market, client, or just about any other way that you can think of. This program is a great way to get a more clear understanding of how campaigns are performing at any given time depending on how you have your integrations set up with TapClicks. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

While TapClicks does do an amazing job at most things, there are a couple of things that could be tweaked to make it an overall powerhouse. While it does take a little while to get used to how things are set up and the best way to construct your reporting that gets sent out, once you do get the hang of things, everything else starts to come naturally. Another thing that could be changed is the price. That can be said for most programs though, so I wouldn't give this too much weight when considering this as an option. Last, would be the support that TapClicks provides for its userbase. It can sometimes take a good while to get in contact with the right person or to get your question answered. This is something I know a lot of people would like to see improved. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Make sure to take a look at other software on the market and get quotes for each of the products you are thinking about. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

The problem that we are solving with TapClicks is an issue that a lot of people have. You do an amazing job for your clients and want to be able to actually show them how amazing you or your product is. This is where TapClicks gets introduced into the picture. You can use one of the many integrations that TapClicks offers to sync up with one of your other services which will allow you to set up custom reporting using that data. Then you can look at those reports, set up a scheduled report that gets delivered to your inbox, or go in and manually pull a report for a specific date range or for a particular client. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

I like how easy it is to set up data connections between multiple buying platforms, and the ease with which you can compare data between multiple time periods. Downloadable widgets are also great for deep analytics of certain data sets. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Some integrations like with Roku aren't perfect. We've been having issues having the platform distinguish between multiple types of conversions, rather it groups them all together. The formatting when typing executive summaries also is a bit clunky. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Use the time frame comparison feature. Show clients or stakeholders what's possible since it is such a flexible and easy to use platform compared to others. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

TapClicks has made it easier and quicker to set up reporting with new clients, much faster and easier than our old solution. We've also benefited from setting up one overall dashboard that can be filtered by client, rather than creating from scratch new dashboards for each new client. Review collected by and hosted on G2.com.

Francisco C.
FC
Ad Ops Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about TapClicks?

Tapclicks allows me and my team to save time in building and sharing reports and dashboard, specially when campaigns and tactics are complex, and its is very easy to use. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

There is not much that I dislike, just that some platforms such as Tiktok are not supported via API or a connector, but with the smart connectors, you can get things done with it no problem. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

The main problem that TapClicks solves for my team and me is the time it took for us to build and share reports and dashboards. It has saved us 8 to 10 hours a week. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about TapClicks?

TapClicks reporting dashboard makes it relatively simple to connect data streams, customize widgets, and make reporting on various campaigns and products super simple. We've been able to customize the layout and presentation of metrics to meet our customer's needs further, which has augmented our overall success. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

The data filtering UX leaves something to be desired. It's challenging to refine filters for a few data sources, especially when filters need to be updated. Overall it's simple but inefficient. It leaves a bit on the table on that front. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

We had a huge need to provide scalable reporting for our customers. TapClicks provided the mechanism to do exactly that. The dashboard has increased ou transparency exponentially, which has helped us win the trust of our customers. Trust has led to bigger deals and ultimately more success. Review collected by and hosted on G2.com.

Melissa H.
MH
Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about TapClicks?

The best thing about this software is you are able to connect any of your raw data through spreadsheets, as well as the ability to create custom channels and calculations to represent data. The ability to create and schedule reports gives me the freedom to focus on other activities while my clients receive automated reports about their marketing performance. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

There isn't really too much to dislike. There could be more options for font and design! The ability to rotate pie charts isn't very versatile. Many times there are pieces of data labels that are cut off and it's trying to get them to show up in the report. It's nice to be able to change the colors, but the rotation and sizing can sometimes be a problem when trying to condense reports onto less paper. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Definitely make meetings with the support staff! Ask lots of questions and provide screenshots so everyone stays on the same page. Definitely consider upgrading to the premium packages because the custom calculations show the most appealing data to our clients! Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

The only problem I had with Tapclicks was the price. They have worked with us to create a tiered payment system that allows smaller agencies like us to access reports like TapClicks. We are now able to have a price that is easily digested by our agency, and when a new client is added, we increase our payment. The software has a very large learning curve, but the support team is amazing! They have also added a new learning center where you can learn the widget building at your own pace. I have signed up for a workshop to build my knowledge on smart connectors, and am looking forward to the knowledge I gain. My account agent responds super quickly to any of my questions, and she cares about the well-being of our business! It almost feels like having a close friend showing you the ropes. Review collected by and hosted on G2.com.

Nicole M.
NM
Senior Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about TapClicks?

We love TapClicks because it brings all our marketing efforts (reporting) into one! We are able to take all our marketing efforts and look at them on the same level in reporting1! Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Because of our ample amount of data, load times can be slow sometimes. However, the TapClicks team has offered a solution to this as well. We are excited to make that integration! Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

The beenfits we have received are clients being able to look at their data all in one place! It is more productive for them when trying to make marketing decisons. Review collected by and hosted on G2.com.

Amin V.
AV
Digital Operations Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

the website is very easy to use and seamless for our clients Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

sometimes the website can be a little slow Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

helping us have organized insertion orders and keeping everything is one website for us and our clients to see Review collected by and hosted on G2.com.