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TapClicks Reviews & Product Details - Page 27

TapClicks Overview

What is TapClicks?

TapClicks, Inc. delivers a complete marketing operations platform. Our goal is to automate all of your manual task like data integration, reporting etc and allow you to focus on high impact tasks like optimizations and delighting your customers. Our platform covers reporting, analytics, insights, campaign order management and marketing workflow tracking. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities - empowering organizations to make insightful decisions. TapAnalytics marketing analytics and reporting dashboard is a cost-effective, cloud-based solution. TapAnalytics customers benefit from ease of use, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 200 services. -Easily manage thousands of clients in a single dashboard. -Get high-level agency views and custom client views. Provide transparency to your end clients with custom client views. -Utilize white labeling features to add a high touch finish designed to meet each client’s needs. -Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights. -Bring your data to life with data visualization; interactive timelines, pie-charts, geo-mapping, text widgets, and more. -Be the first to know when a campaign needs attention and make executive decisions through alerts. -Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats. -Agency-Specific Integrations; more than 200 integrations that cater to the needs of agencies of all sizes.

TapClicks Details
Product Website
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Product Description

TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. TapClicks consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics.

How do you position yourself against your competitors?

TapClicks is a unified, scalable, end-to-end solution for marketing analytics, reporting, workflow and order management.


Seller Details
Seller
TapClicks
Company Website
Year Founded
2015
HQ Location
San Jose, CA
Twitter
@TapClicks
787 Twitter followers
LinkedIn® Page
www.linkedin.com
162 employees on LinkedIn®
Description

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in
015, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada, and sales offices in Europe and Latin America.


Kevin Y.
KY
Overview Provided by:

Recent TapClicks Reviews

Ahmad S.
AS
Ahmad S.Enterprise (> 1000 emp.)
4.5 out of 5
"TapClicks: A Comprehensive Marketing Dashboard"
What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard. This saves time on repo...
Yasin S.
YS
Yasin S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Feels like home"
excellent choices of marketing startegies high performance
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Good platform, slow customer support"
works well for our reporting needs, highly customizable
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TapClicks Media

TapClicks Demo - Start automating your marketing data today!
Everything you need to differentiate yourself, tell compelling campaign stories, become more efficient, and scale your business.
TapClicks Demo - TapData
TapData lets users control their data collection, curation, transformation, and location through approachable, easy-to-use features. This enables you to configure and deploy processes that make data work for you, not the other way around. Bring your data together, refine it, enhance it, then g...
TapClicks Demo - TapAnalytics
Proactively discover hidden trends, anomalies, and opportunities. Drive growth and optimize ROI across all marketing campaigns. Outperform competitors and see further than just point-in-time performance.
TapClicks Demo - TapReports
Communicate with your clients via online dashboards & reports anytime, anywhere. Build stronger relationships, increase campaign visibility, engage in cross-selling, and increase the percentage of repeat business.
TapClicks Demo - TapOrders
Automated order entry built for media companies and agencies. See and book inventory in a calendar view, manage creatives and workflow. Accelerate time-to-cash.
TapClicks Demo - TapWorkflow
Task and workflow management for your ad operations, billing, and fulfillment. Manage communications, prevent missed opportunities and remove process inefficiencies to help prevent revenue leakage.
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333 TapClicks Reviews

4.3 out of 5
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333 TapClicks Reviews
4.3 out of 5
333 TapClicks Reviews
4.3 out of 5

TapClicks Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TapClicksQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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David K.
DK
Vice President | Digital Sales and Strategy
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TapClicks?

TapClicks provides the broadest range of data integrations i've seen built-in and their custom import feature allows user to import their own data for any source not native to the platform. The ability to create fully customized and personalized reporting means our clients are effectively seeing totally unique reporting even among other TapClicks users as we can determine the metrics, calculations, and custom combinations that are unique to our company. Include the integration of custom data imports and you can create a proprietary reporting solution without the need for custom coding, and expensive maintenance retainers. Their engineers stay on top of the API changes from the data integrations and the release pace means they are always pressing forward. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

There is not much to dislike, however in the past the pace of updates and new releases has made it a challenge to keep our dashboards current with the latest and greatest features. There are some (but very few) limitations on dashboard design. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Consult with the team on your plan for execution prior to building out your integration. Going back to revise your instance after the fact can be tedious. We use the Elite version so my commentary is specifically relevant for that level. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

We are using TapClicks to provide 24/7 detailed campaign reporting, automated scheduled report delivery, and campaign KPI tracking for clients across our company. We have seen TapClicks grow tremendously in their effectiveness over the years. Their dashboard creation process has improved to the point where we can do everything we've been wanting to do to show our clients a detailed (but not overwhelming) picture of our marketing programs with SummitMedia. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about TapClicks?

Encompasses the best features from several analytics tools, robust, clean UI Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Expensive, does not make sense for smaller businesses Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

New insights into customer interactions with our placed media, customer segmenting Review collected by and hosted on G2.com.

MB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TapClicks?

We've used a number of data visualization & reporting tools in the market. The challenge with most of them is the efficient connection to your data sources. As a programmatic media solutions team, we rely heavily on Doubleclick and other marketing/analytics software to provide our clients with superior results. Building a custom solution for each data source is not scalable for our programmatic-focused team. With TapClicks, we've been able to illuminate insights with clients and internally quicker and more efficiently so client calls focus more on strategic and tactical changes versus reporting. This is a big win for us and our clients. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Our use case might be unique but there is not an effective way to marry two data sources across all objects. We can marry only at specific degrees which is limited to the extent the fields pulled through the API. Additionally, we would like to have the option to keep our sign-in active for a longer period so we can show across a public monitor. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Understand that TapClicks is a reporting solution. It is not a business intelligence solution. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

With TapClicks we are trying to eliminate the costly time to generate delivery reports and focus more on strategic and tactical opportunities with our clients. TapClicks assures us that our clients can login to our white-labeled reporting module to quickly see data. This is highly effective for our team. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about TapClicks?

Easy to read and organize data. Gives accurate insights for you and any team members. Can save time by making use of the tabs for different subjects. Easily assure your marketing campaign data at the palms of your hand. Great visualizations, offer multiple ways to show data. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Haven't delved in more settling/features in my time of using it to discovered a big dislike. For now I guess the delay in customer support answering back but I only ran into that problem one time-but it still give me a slight heart attack waiting. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Makes your work faster and less stressful. Avoid calculations mistakes and send your team warnings of any upcoming deadlines. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

Meet deadlines and prevent mistake that will be costly. Can sort roles. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about TapClicks?

I love how TapClicks allow you to demo it without paying and only pay if you enjoy using this platform. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Though it's very simplistic, the downside is that it lacks a lot of other tools. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Have more tools, all the while keeping it simple. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

I don't have a problem with organization because all my data is in one place. In addition to that, they help me organize it into a single report. It is basically done for me. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about TapClicks?

Ease of platforms piping in, lots of control on widgets and agent data views. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

slow lag with multiple dashes. Not being able to sync/update accordingly without jamming the system. No way to drop excel into media widget Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

combining data to show a larger story. Review collected by and hosted on G2.com.

Kiri T.
KT
Director of Digital Operations
Media Production
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about TapClicks?

The customization we are able to achieve through the number of platform integrations and what we can do with the data through calculations, groupings, widgets, and dashboards lets us build our own tools and customize based on our clients needs. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Sometimes, as when you're dealing with large amounts of data, data can go missing or be inaccurate. When this happens, it can take days to fix. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

TapClicks is constantly growing and enhancing their platform, so you can go to them with what you want to see, and they actually take the time to implement. It's not a stale platform where what you get right now is all is will ever be, they add more and more each month. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

We use TapClicks both as an order management system and a reporting portal for our clients. Because of this, there is one location for our clients to access all of their current campaigns and the data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about TapClicks?

The customer service is so helpful. Anytime I have a question I can always reach out to Jitin and he is able to help in a timely manner. I love that the customization allows me to curate reporting data in a format that is easily understandable to my clients. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Every time I seem to log into TapClicks it seems as though one of the widgets is bugging out. It can be inconvenient when I am needing to pull a client's report an the widgets aren't pulling the data correctly. I also think it can be restrictive when I am using a platform that TapClicks isn't connected to. I would love an easy way to manually input information so I can display data from platforms that TapClicks isn't partnered with. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

Use your customer service rep! They are SO helpful!! Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

TapClicks allows me to view all my reporting data in one screen. It also allows me to curate reporting data in a format that is easily understandable to my clients. Review collected by and hosted on G2.com.

MK
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about TapClicks?

Tapclicks has an incredibly robust amount of integrations as well as data points that you can pull. There is a lot of freedom and customization features in the dashboards you can build, which is great for creating something unique for each of your clients. Their support staff is exceptionally accountable and available whenever you need them. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Sometimes widgets you build on Tapclicks will have data missing or misaligned from its source. 90% of the time it's most likely on the issuers API end and not on Tapclicks end, but it certainly can be frustrating to manage. Fortunately their support staff is quick to rectify and issues. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

If there's one thing I love most about TapClicks, it's that it is constantly improving. It's better than anything we've tried before and often, when it's missing something we're interested in, the staff is more than happy to work with you to make it happen. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

We're saving a LOT of time an energy with pulling data. Because everything can be integrated into one source, you're able to create yourself efficiencies you didn't realize you could do before. You're even able to set up specific alerts to know when a campaign data point is either not meeting criteria you're concerned about or over exceeding. Again, it's time and time is money. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about TapClicks?

The variety of data visualizations available ready-to-go in the platform. Great helpdesk that are quick to answer questions and troubleshoot specific problems. Consistent new releases happen every month or more often if applicable. The dashboard is intuitive and has a short learning curve. Review collected by and hosted on G2.com.

What do you dislike about TapClicks?

Unable to break out conversion data by pixel/tag. Delay in refresh data. Consistently out of sync with Facebook conversion revenue due to conversion window discrepancy. We are currently unable to include all of the desired data points in the dashboards as TapClicks doesn't pull all data points in the auto-sync at this time. The unavailable data points include Custom Conversions from Facebook and Conversion Type and Conversion Source from AdWords. Review collected by and hosted on G2.com.

Recommendations to others considering TapClicks:

It's great if you have uncomplicated data that needs to be visualized and/or you want to stop sending basic excel reporting to clients. If you have a complex pixel strategy, consider that before working with TapClicks. It may be on their roadmap, and TapCliks is the best dashboard software we've found, but it won't give you the granularity that you're probably looking for. Review collected by and hosted on G2.com.

What problems is TapClicks solving and how is that benefiting you?

Data visualization and reporting. We use TapClicks for clients who don't want to wait for reporting and want their data at their fingertips 24/7. Review collected by and hosted on G2.com.