Video Reviews
Pretty easy to use, and great customer support
332 out of 333 Total Reviews for TapClicks
Overall Review Sentiment for TapClicks
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Ability to integrate data from multiple marketing platforms in one place and use it to improve and simplify user experience. Review collected by and hosted on G2.com.
Customization is limited in some of its features compared to some competitors but improvements are seemingly being made more regularly taking into account customer feedback. Review collected by and hosted on G2.com.
The thoroughness and ease of use to provide our clients with in-depth reporting for all of their paid advertising campaigns. TapClicks has saved us a lot of time and energy with reporting and our client's are a huge fan of easily being able to see their campaign is live and view metrics anytime they want. Review collected by and hosted on G2.com.
There's not much to dislike about TapClicks, but there are some minor things that I wish were different. Data is only updated once per day and can be refreshed manually if needed, but this causes temporary issues downloading data across all client dashboards, so we refrain from doing this. TapClicks also does not have connects to everything needed. GA4 was not initially available, Amazon Ads took some onboarding on our end and specific vendors used does not have data flow in even though it flows into the platform (footfall traffic from AdSquare from The Trade Desk for example). Micro/secondary conversion data from Google Ads (including Google hosted conversions) does not flow into TapClicks at all, so a zero always appears next to these conversions even though conversions have ocurred. Review collected by and hosted on G2.com.
There a so many different data connections. We run media on a ton of different platforms and there is a connection for everything. Review collected by and hosted on G2.com.
Setting up data connections can be tricky. The process is thourough but easy to not understand what some fields mean when importing a data source. More detailed explanations would be welcome. Review collected by and hosted on G2.com.
The real-time reporting makes my weekly workload so much more manageable. I'm able to set some filters and immediately have a succinct and visually appealing report at my fingertips. Review collected by and hosted on G2.com.
When a reporting error occurs, it can easily go unnoticed. So, before presenting any data I have to check in-platform that the data is accurate. Minor inconvenience. Review collected by and hosted on G2.com.
The best part about Tapclicks is how the data is published via dashboards, widgets and reports. These allow for easy and intuitive visualizations for both external clients and internal team members. Once you get through the initial hurdle of adding data connections and setting up profiles, it's fairly easy to create a strong dashboard with plenty of options to customize how you want the data to be interpreted. Review collected by and hosted on G2.com.
I feel like the filtering in dashboards could be better, especially when you have multiple widgets that use different sources with similar data. There are ways to create channels where matching data points help join together different sources, but setting those up doesn't always seem simple or intuitive. I also feel like the calculation functions are a little rigid sometimes. Review collected by and hosted on G2.com.
Customized dashboards, easy to use, and everything usually runs smoothly without hiccups. Review collected by and hosted on G2.com.
Customer support can be frustrating at times. Also, when there is an issue, it seems like it takes a LONG time to fix. Just turn around time could be better. It's not good for our business when we have to explain to our clients why something is down for an extended period. Review collected by and hosted on G2.com.
I like that it's super user-friendly once you can get a grasp on where to locate things. I also enjoy the different tabs that allow easy access to look at different digital advertisement platforms. Review collected by and hosted on G2.com.
I think the thing that I dislike the most is the load times when attempting to connect a 3rd party platform into TapClicks, which isn't a result of anyone or anything since it's not a normal platform that every agency uses. Review collected by and hosted on G2.com.
My favorite part about TapClicks is the Instant-On connectors. It is so user-friendly that I had all of our marketing advertising connected and reporting in less than 10 minutes. Also, it has the MOST options for these style connectors so it truly hits almost any marketing channel that you might have. Regardless, if you ever come across something that isn't an Instant-On, you can literally pull any data in that you can get in a CSV file from any source. Review collected by and hosted on G2.com.
There isn't much that I dislike about TapClicks. The only caveat that can take some time is building the smart connectors. But once you have it down, it's smooth sailing except for a few troubleshooting things. Review collected by and hosted on G2.com.
The ability to control what a client can see versus what we see. There are so many ways to use the software internally and externally. Internally we're able to track performance and see what we need to see while also having a dashboard for our clients that has all the information from the same campaigns but with the information laid out in a way the client can understand. Review collected by and hosted on G2.com.
I would like to see more platforms available to connect. We have a few connections manually made with Tap Clicks, but there have been some glitches. I would like if there was some sort of alert that tells us when information isn't being connected, it can help us avoid what happened with us -- which was our client emailing us panicked that their campaign wasn't running because the dashboard showed no information. Review collected by and hosted on G2.com.
