TapClicks is hands down the best reporting and data platform. When deciding which tool my agency would use, I tested at least 5-6 of other of the major and more affordable alternatives, but decided that TapClicks was worth the investment mainly because of these reasons:
-It has the best-looking dashboards + they are highly customizable (from styles to data filtering)
-The number of data sources that can be connected
-The ability to connect Google Sheets as a data source, which means you can import data from additional platforms or offline
-The ability to also send data to Google Sheets in order to build custom spreadsheets pulling data from multiple data sources (similar to Supermetrics)
-Custom metrics, calculations and custom channels (merging data sources with custom metrics, etc.) for every client
Simply put, I feel that I can create almost any kind of dashboard or report with TapClicks, which is not something I felt while testing other tools. It changes the way we report and communicate with clients, as we use TapClicks as an all-in-one place to analyze all the data from all the services we provide. Review collected by and hosted on G2.com.
The biggest downside is the cost, TapClicks can be way more expensive than other similar platforms. I think it's worth the investment, but companies that have a lower budget might need to find other alternatives. Review collected by and hosted on G2.com.
Video Reviews
Pretty easy to use, and great customer support
332 out of 333 Total Reviews for TapClicks
Overall Review Sentiment for TapClicks
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What I like best about TapClicks is that it simplifies marketing data by pulling everything into one easy-to-use dashboard. This saves time on reporting and gives clear insights to optimize campaigns quickly. Review collected by and hosted on G2.com.
I dislike TapClicks because the initial setup can be a bit overwhelming, and sometimes the data syncing isn't as smooth as I'd like. It could be more intuitive in certain areas. Review collected by and hosted on G2.com.
I am thoroughly impressed with TapClicks reporting platform, particularly its robust reporting and insightful analytics. The way the platform organizes reports with charts and highlights is exceptionally helpful, providing a granular view of performance metrics. The ability to generate all channel reports simultaneously is a game-changer, streamlining the process and saving valuable time. Moreover, the integration of all channels into one comprehensive report is truly remarkable. Clients can easily interact with the report, facilitating a deeper understanding of their business performance and enabling informed decision-making. Overall, TapClicks' reporting capabilities are unparalleled, making it an indispensable tool for any digital marketer. Review collected by and hosted on G2.com.
One area where TapClicks could improve is in addressing data discrepancies, especially in real-time dashboard updates. In my experience, I've encountered instances of data mismatches that hindered the accuracy of the reports. Ensuring that the data displayed on the dashboards aligns seamlessly with the actual metrics is crucial for maintaining trust and reliability in the platform. By prioritizing enhancements to data synchronization and validation processes, TapClicks can provide users with more confidence in the accuracy of their reports and insights, ultimately enhancing the overall user experience. Review collected by and hosted on G2.com.
I liked the way the widets are showings insights and comparisions with year over year, month over month and period to period Review collected by and hosted on G2.com.
Graphical views of some comparions i dont like Review collected by and hosted on G2.com.
The user-friendly interface and comprehensive analytics tools are what I like best about TapClicks. Review collected by and hosted on G2.com.
While TapClicks offers robust analytics, sometimes the interface can feel overwhelming, especially for new users. Review collected by and hosted on G2.com.
The ability to pull data from all places via the built-in connectors. If there is not a native connector, you can also pull the data through the platform's smart connector. Review collected by and hosted on G2.com.
The ability to set a smart connectory can be challenging. Review collected by and hosted on G2.com.
widget creation, and then seemlesss movement from channel to channel i would like more options to create new styles and backgrounds Review collected by and hosted on G2.com.
data not always correct, lag time. i dont like the way it logs you out within 10 minutes Review collected by and hosted on G2.com.
The customizable widgets are really interesting and make the overall visual aspect of the reports a super strong asset to our client calls. Review collected by and hosted on G2.com.
We seem to have some kind of error routinely with the platform. Sometimes it's on our end, but more often than not, the platform itself has been unreliable and we've had to spend a significant amount of time troubleshooting and editing widgets so clients stop seeing incorrect data. Review collected by and hosted on G2.com.
Tapclicks became a valuable to for me once completing the one on one training. Whenever I run into an issue I cannot troubleshoot myself, support will promptly assist in resolving the issue. Review collected by and hosted on G2.com.
Minor things - such as not being able to change pie chart section colors beyond what is assigned at the dashboard level. Review collected by and hosted on G2.com.
The best part of TapClicks for agencies and marketers is that you are able to connect multiple media channels and customize the view for each of your clients, allowing you to show real-time data from multiple clients at once. Review collected by and hosted on G2.com.
It's a little hard to set up at the beginning, some time the connections brake and didn't get notifications. Review collected by and hosted on G2.com.
