It's been two months since this profile received a new review

Syncari Reviews & Product Details

Syncari is an AI-ready, Agentic MDM platform that unifies, governs, and activates trusted data across all your systems, domains, and cloud infrastructure. Built for enterprises navigating the complexity of multi-agent environments and AI-driven operations, Syncari automates core data management workflows—from data modeling and lineage to validation and remediation—without needing heavy IT resources. At the heart of Syncari is its patented multi-directional sync, delivering real-time, bi-directional data consistency across CRMs, ERPs, cloud platforms, and data warehouses—without custom code or middleware. Syncari ensures continuously clean, synchronized, and governed data flows throughout your enterprise and is always ready for analytics, AI models, and operational use. Whether you're powering AI copilots, managing complex entity relationships, or standardizing data pipelines, Syncari helps you move beyond just managing data—to activating it. Why Syncari? -Syncari Agentic MDM™: Designed for orchestrating trusted data across AI agents and teams -Patented Multi-Directional Sync: Real-time updates across all connected platforms -Agentic Ops: Schema sync, field mapping, DQ enforcement, and remediation -Entity Resolution: Consolidate and deduplicate records across domains -Composable + Cloud-First: Built to plug into your existing SaaS and data stack -Low-Code / No-Code: Accessible to IT, data teams, RevOps, and business users alike Core Capabilities Unify, Sync, Automate, Activate, Model, Catalog, Lineage, Transform, Standardize, Verify, Remediate, Observe, Report, Consume Top Use Cases - Customer Master: Build a unified customer profile across GTM systems - Product Master: Align and enrich product data across eCommerce and ERP - Hierarchy Master: Govern legal entities, accounts, and territories - Analytics MDM: Push AI-ready data into BI tools and ML workflows - Data Products: Operationalize governed datasets for internal and external use - Data Quality: Automatically identify, validate, standardize, and remediate data issues across systems - MDM for Snowflake: Sync and manage master data directly inside Snowflake - MDM for GCP: Connect, unify, and activate trusted data in BigQuery and GCP tools - MDM for Your Data Warehouse: Maintain clean, governed, query-ready data across your cloud warehouse infrastructure -MCP Server for your unified data

Seller

Syncari

Discussions

Syncari Community

Languages Supported

English

Overview by

Mary Vue

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

11 months

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

Syncari Media

Syncari Demo - Deliver on the promise of Customer 360° in weeks, not months.

Distribute a complete view of any record anywhere, with flexible, code-free identity resolution on any entity. Go beyond user profiles to distribute 360° visibility on contacts, accounts, opportunities, tickets, and more.

Syncari Demo - Automate critical business processes without a line of code.

Automate even the most complex processes with Syncari’s intuitive no-code interface and send data where it’s needed most, trigger sequences, workflows, notifications, and more.

Syncari Demo - Close the gap between insights and action.

Align teams around key business performance across unified systems and ensure the data you see matches what everyone else sees in the tools they love. o Provides transactional resiliency across connected systems o Syncs your data and your schema with powerful transforms in real-time pipelines...

Syncari Demo - Tap into your unified customer data and serve it to the places it’s needed most.

Sync better data back to every source and empower each team with clean, actionable data and ensure departmental and BI reports always match. No APIs. No SQL. No CSVs. Just one easy to use visual interface.

Syncari Demo - Centralized management with distributed access and control.

Dedupe leads based on your required logic, from standard fields like email to custom logic like account geography. Enforce winning record criteria with field-level controls for what stays and what goes.

Syncari Demo - Develop unified KPIs from multi-system data with powerful scoring capabilities.

Unify metrics from systems across the business and find your north star metrics. No need for data analyst support, time-consuming spreadsheets, or manual reporting.

G2 reviews are authentic and verified.

Here's how.

Nat H.

Operations Manager, Customer Success

Mid-Market (51-1000 emp.)

1/27/2022

"Solve the elusive Record of Truth problem with a solution that scales"

5/5

What do you like best about Syncari?

Syncari isn't just an integration platform; it's a holistic, scalable platform that unifies our tech stack's data, cleans the data, and automates processes Review collected by and hosted on G2.com.

What do you dislike about Syncari?

I wish the integration/synapse library was more extensive, but that will improve over time Review collected by and hosted on G2.com.

Pratik S.

Director of Global Sales Operations

Mid-Market (51-1000 emp.)

5/10/2021

"Simple to use data management solution"

5/5

What do you like best about Syncari?

Ability to create a master data model for critical tables, easy to use no code wrapper to manage rules and settings, auditability, visual interface, good customer support for ramp up. This was easy enough for a commercial team to setup. Significant assistance provided by Syncari on board team. Review collected by and hosted on G2.com.

What do you dislike about Syncari?

Nothing really - just the fact that Syncari is a disruptive start up in a space dominated by large enterprise logos may require additional buy-in and extended POC trials with internal cross functional groups. Review collected by and hosted on G2.com.

What problems is Syncari solving and how is that benefiting you?

We use multiple systems, so having a single place to define master data model without duplicate business rules that can then be propagated through different systems is helpful.

Besides creating and managing master data model, i see use cases for data enrichment and lead routing using other services such as Zoominfo, Sales Intel etc as a plus. Review collected by and hosted on G2.com.

Michael P.

Director, Sales Operations

Mid-Market (51-1000 emp.)

6/21/2021

"Great product, even better company to partner with!"

4.5/5

What do you like best about Syncari?

Easy to configure and create workflows to help clean up and organize the data across different systems we use. Between Marketing and Sales, every other week we are finding new use cases we can solve using Syncari to try to improve our data overall. Review collected by and hosted on G2.com.

What do you dislike about Syncari?

Nothing right now. They continue to roll out new features quickly and UX design continues to get better making it easier to navigate and create "pipelines" as they call it. Review collected by and hosted on G2.com.

Recommendations to others considering Syncari:

Think big, start small. Find a couple of use cases to solve and you should be able to start getting value out of it within a couple of days, then grow from there. Review collected by and hosted on G2.com.

What problems is Syncari solving and how is that benefiting you?

Initially, we were solving just basic standarization and normalization of data. Now we are using it to enrich our data and write the rules for each field as to where the enrichment comes from. We're also looking to see what other triggers and data flows we can make simpler using Syncari that we've historically had to customize in SFDC/Marketo to get done. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/3/2021

"Great for no code Netsuite & Salesforce sync"

5/5

What do you like best about Syncari?

Our experience with Syncari's customer success team was extremely positive. We built the sync ourselves (Salesforce <--> Netsuite) with some assistance from their side. They helped us think through our business requirements abd were available whenever we had questions or issues configuring new processes or synapses. T Review collected by and hosted on G2.com.

What do you dislike about Syncari?

The online documentation could be easier to find/search. There are some good videos available, but they are actively working to improve the documentation and build a community around the product to make it more self-serve. Review collected by and hosted on G2.com.

What problems is Syncari solving and how is that benefiting you?

Syncari has allowed us to easily sync data and processes across order management, invoicing, accounts receivable and payment collection. This has massively improved our bookeeping/reconciliation processes, which used to take us upward of 2 weeks to complete on each transaction. We have eliminated accounting errors and delays from manual data entry/reporting and mapping accounts between systems. As a result we've cut our order to cash process downto just 4 days and working on the next iteration of automations to close that cycle further. Review collected by and hosted on G2.com.

DhungJoo "DJ" K.

Founder

Small-Business (50 or fewer emp.)

6/16/2021

"Syncs our tech stack contacts together"

5/5

What do you like best about Syncari?

It's great for syncing and updating data between systems. E.g. if a contact changes in your Airtable Syncari keeps it updated in Active Campaign. It's very robust and customizable. Review collected by and hosted on G2.com.

What do you dislike about Syncari?

It's a bit heavy to set up. Need to dedicate weekly hour+ long sessions with a success manager to start implementing and learning how to use it. I'm used to Zapier and it's not a linear set up like setting up Zaps. That being said, the customer support is stellar. Review collected by and hosted on G2.com.

Tim J.

COO

Mid-Market (51-1000 emp.)

5/4/2021

"Must Have for growing organizations"

5/5

What do you like best about Syncari?

Very robust platform that solves many different data challenges, great team, responsive, rapid innovation. Data-first approach/unified data model brings sanity to multi-system workflows and allows a strategic focus without a dedicated team / expense.

Data Fitness Index provides an instant measurement of data health with in-line recommendations Review collected by and hosted on G2.com.

What do you dislike about Syncari?

Not much, as with all infrastructure systems, some setup required but a great process to think about your ideal business structure that the system enables vs having to limit your strategy due to tool limitations. Review collected by and hosted on G2.com.

Brendan R.

Venture Partner

Mid-Market (51-1000 emp.)

5/14/2021

"A must have for teams needing the same data in multiple applications"

5/5

What do you like best about Syncari?

Syncari gives us the tools we need, all in one place, to unify data from our core systems of record, improve data quality, and automate cross-system workflows from a no-code UI. We’re no longer beholden to IT or independent contractors to deliver on our operations roadmap, which really helps us move faster.

I also like that the value we get from Syncari is cumulative. Every project builds on the one before it. The data policies and automations we create for one use case can be applied across related data in our next use case, potentially with an entirely different set of data sources. This gives us better control over our data today and the confidence to change with speed in the future. Review collected by and hosted on G2.com.

What do you dislike about Syncari?

If you’re used to working with things like Zapier or Tray, you have to retrain your brain a bit to get productive with Syncari. And as a new company, they don’t have a catalog of training programs or a vibrant community yet. That being said, the customer success and support team is top-notch. Review collected by and hosted on G2.com.

What problems is Syncari solving and how is that benefiting you?

The initial problem Syncari helped us solve was getting Jira and Salesforce in sync. With Syncari, we’re now automatically creating accounts in Jira the second an opportunity is closed won and approved, which has streamlined our onboarding process. Before Synacri, this was a 9-12 step manual process that sometimes took days to complete.

We’ve also unified ticket data across Salesforce and Jira. Our account managers and AE’s are now using this unified data to better serve customers by providing proactive updates on feature requests, support requests and delivered fixes. Our next project is to bring product data into the Syncari, which, when combined with the data we already have from Salesforce and Jira, will give us unprecedented visibility into customer health. Review collected by and hosted on G2.com.

Matt C.

VP Marketing

Small-Business (50 or fewer emp.)

5/11/2021

"Set it and forget it."

4.5/5

What do you like best about Syncari?

This platform is incredibly robust. They've thought of so many automated use cases to help ops folks unify and normalize data across the ecosystem. Actions like deduplicating across your entire stack, converting leads in salesforce that should be contacts, or looking up incomplete or improperly formated information to normalize across the ecosystem. These are easy functions/transformations in theory but would be a lot of scripting to do internally. With Syncari, there's no code, just canvassing pipelines with transformations/actions and pushing "publish".

Also, if there's a use case they haven't thought of their engineering team is lightning-fast to solution with you.

The best part... once you set up a pipeline and various transformations/actions, it's pretty much set it and forget it. That pipeline runs in the background and you carry on about your day. It's big time savings, especially if you have a fragmented ops focus. Review collected by and hosted on G2.com.

What do you dislike about Syncari?

With so many capabilities, there's a lack of documentation for everything so folks can self-serve, or revisit concepts from onboarding. But I know they are playing catch up because the product team has rolled out a lot with this platform. In the beginning, the platform is a bit esoteric but their support teams really spend the time to get you up to speed on how to build out pipelines. Once you've had a few rounds with onboarding and success, the practice becomes easy. Review collected by and hosted on G2.com.

What problems is Syncari solving and how is that benefiting you?

We're a lean team and don't have dedicated ops personnel. We use syncari to automate processes that help unify and normalize data across our martech stack. Processes like deduplication, convert leads that should be contacts on certain accounts, and enrich/complete records where we have information gaps. This gives us a clean dataset for our GTM team to use in understanding intent, targeting, analysis, and uncovering trends. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

5/4/2021

"Saves so much time and headache in the long run"

5/5

What do you like best about Syncari?

Ease of use and the data pipeline visuals. I've carried direct responsibility for ops across many systems for years and having an easy visual of the flows of data through systems has been so helpful. Data governance is a huge headache for just about every organization and understanding what is connected to what, and also in centralizing many of our processes is super helpful. (Particularly when I know everyone struggles to keep Ops documentation up to date.)

The team is the absolute best! Review collected by and hosted on G2.com.

What do you dislike about Syncari?

Initial implementation and having to build all the pipelines upfront is a bit of a drag but unavoidable. Would love if it could do some automated discovery of existing processes between systems or identify existing workflows. (That might be asking a bit much of any system though!) Review collected by and hosted on G2.com.

What problems is Syncari solving and how is that benefiting you?

At a previous company, we ran into multiple issues with maxing out our API limits from Marketo-SFDC and all the custom engineering work needed to pull in data from our proprietary system into our Sales/Marketing stack. Projects were frequently deprioritized and often put on hold when we had to involve engineering and any change in the process often ended up breaking multiple workflows downstream. Which many teams did with out thought to how their changes in SFDC would affect other things. We added Syncari there to stop all the madness and mess of various integrations and API calls and overloading the system, so I knew that it would be a great tool to help build a scalable foundation as we added additional complexity to our marketing-sales-cs tech stacks at my new company.

The data visualizations help save hours of troubleshooting or determining the downstream impact of changes. We are starting at my current company by setting up our enrichment flows there rather than having to add tons of logic over multiple processes and flows in other systems, which will make it a lot easier to update if/when we decide to switch tools or need to add complex logic. It has also given us a great overview of our data quality and some of the gaps there. The Syncari team has been so great to work with on our implementation, and have and the tool is really easy to use with the drag and drop. Review collected by and hosted on G2.com.

Jared R.

CEO

Small-Business (50 or fewer emp.)

6/21/2021

"Syncari helped us unify our data"

5/5

What do you like best about Syncari?

We had data in a few different places and through Syncari were able to solve our biggest challenge in unifying it. Review collected by and hosted on G2.com.

What do you dislike about Syncari?

There was a hiccup in getting Clearbit set up that has been resolved. CS team was great in getting it done! Review collected by and hosted on G2.com.