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783 Supermetrics Reviews
Overall Review Sentiment for Supermetrics
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It's a good marketing data tool with a friendly interface and the support is the most important in my opinion. Review collected by and hosted on G2.com.
There are many products and prices and when you need a complete data solution it becomes very expensive. Review collected by and hosted on G2.com.
Supermetrics allows us to analyze data at a glance and saves time as we're optimizing campaigns. It's really helpful for our clients to see all their data in one place and we like being able to integrate almost any source. Review collected by and hosted on G2.com.
We use Supermetrics for Looker Studio and unfortunately have frequent issues with the connections or the way the metrics and dimensions pull in. There's a lot of custom work needed to blend data and apply filters to look at just certain campaigns. They are making this easier, but it's more work than we anticipated. Review collected by and hosted on G2.com.
Supermetrics has allowed me to save a huge amount of time that would otherwise be spent setting up manual reporting from multiple sources. This has allowed me to spend more time optimising campaigns and reviewing their results on a more granular level. Review collected by and hosted on G2.com.
I've tried using supermetrics for Looker Studio, however, when connected to Salesforce there were some missing fields that didn't make this reporting possible. On occasion, the data comes through incomplete too so I have to keep an eye no the reports, however, this hasn't happened for a while. Review collected by and hosted on G2.com.
Easily and quickly pull in ad platform data into centralize locaiton Review collected by and hosted on G2.com.
Queries sometimes break due to team account changes or other and it's not as simple to fix them generally Review collected by and hosted on G2.com.

I love that you can pull all metrics together automatically and build then into Google Looker Studio. We report on organic and paid media, so having a system in place to easily pull metrics is so important to how I do reporting for my clients. Review collected by and hosted on G2.com.
It's a little pricy to get all the features. Review collected by and hosted on G2.com.
The speed and integration with platforms. It's very straightforward, whether on Looker or Google Sheets. The result of the extractions is also simple to manipulate, using it in any way you want: pivot table, dashboards... It is a very powerful tool for integrating results from different platforms in just one place, allowing automatic updates and optimizing the team's routine tasks. Review collected by and hosted on G2.com.
The method of adding data sources is not that intuitive and requires a learning curve. Dashboards can take a while to load – especially when they have many data sources added on it. Reports can also take while to load large data sets. 3rd party integrations changes on their end may result in errors in your side. Supermetrics could have a wider variety of customizable packages since the cost of the platform is relatively high. Review collected by and hosted on G2.com.
Ease of use and their customer support has been outstanding. Review collected by and hosted on G2.com.
i wish supermetrics could announce the changes happening within GA4 platform to make the users aware, Review collected by and hosted on G2.com.
Saves a ton of time when compliling reporting data and queries are verys simple to set up. Seamless integration with Google sheets. Various ways to segment data.
Use it almost daily in most of our pacing activities. Review collected by and hosted on G2.com.
In some cases (GA4) we are limited to 10 columns (ideally there would be more), but this can be worked around. Additonally, data for the new Search Ads 360 is not yet avaialble (as of 1/24/2024) Review collected by and hosted on G2.com.

It is very easy to get data from different sources. I've been using Supermetrics for many years and I can't imagine reporting for clients without it. I have Supermetrics for Google Sheet, triggers set up, all connected to Looker Studio. Preparing reports and analyzes is easy and fast.
The Supermetrics for Sheets interface is intuitive and easy to work with. Review collected by and hosted on G2.com.
Some of the new connectors would require upgrading my plan - and I really don't want that. Query processing is sometimes slow, but that's not related to Supermetrics, it's a service API issue. Review collected by and hosted on G2.com.