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Supermetrics Reviews & Product Details - Page 8

Supermetrics Overview

What is Supermetrics?

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations. Trusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation. Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data.

Supermetrics Details
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Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

How do you position yourself against your competitors?

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including brands like Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics.

What started as a tool to connect data has evolved into a leading platform that consolidates insights from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list.

At Supermetrics, we’re driven by a commitment to innovation, transparency, and customer success. We believe in the power of data to solve problems and create opportunities. As marketing evolves, so will Supermetrics, continuing to empower marketers and analysts to excel in an ever-changing landscape. The future of marketing intelligence starts here.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,971 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.


Jessica G.
JG
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Recent Supermetrics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A huge time saver for platform data analysis."
Wide integration of platforms, works fast, intuitive design, support responds quickly.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Super hilfreiches Tool zur datananalyse"
Super einfach und vielseitig. Es lassen sich fast alle Daten ins gewünschte Tool transferieren. Wir nutzen es, um Performance Marketing daten aus v...
Tony M.
TM
Tony M.Small-Business (50 or fewer emp.)
4.5 out of 5
"ETL Made Simple"
Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets ...
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Supermetrics Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Easy to pull social platform data into spreadsheet Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Product development based on customer feedback is slow Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

automatically pulling spend from all marketing channels Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

"Must-have"... I love that, thank you! Sorry to hear about the dev though. Definitely let us know in the Community (https://community.supermetrics.com/) about that, and we can respond quickly.

Eduberto K.
EK
Diretor de operações
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Supermetrics?

It's a good marketing data tool with a friendly interface and the support is the most important in my opinion. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There are many products and prices and when you need a complete data solution it becomes very expensive. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

For a long time, Supermetrics has been very useful for solving problems such as data extraction and fast connections to data sources. Review collected by and hosted on G2.com.

JF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Supermetrics allows us to analyze data at a glance and saves time as we're optimizing campaigns. It's really helpful for our clients to see all their data in one place and we like being able to integrate almost any source. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

We use Supermetrics for Looker Studio and unfortunately have frequent issues with the connections or the way the metrics and dimensions pull in. There's a lot of custom work needed to blend data and apply filters to look at just certain campaigns. They are making this easier, but it's more work than we anticipated. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

It removes our need to manually analyze data in individual platforms and that is saving us time to do deeper analysis and take care of campaign concerns faster. Review collected by and hosted on G2.com.

OS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Supermetrics has allowed me to save a huge amount of time that would otherwise be spent setting up manual reporting from multiple sources. This has allowed me to spend more time optimising campaigns and reviewing their results on a more granular level. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I've tried using supermetrics for Looker Studio, however, when connected to Salesforce there were some missing fields that didn't make this reporting possible. On occasion, the data comes through incomplete too so I have to keep an eye no the reports, however, this hasn't happened for a while. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Solves having to do manual reporting and allows me to aggregate and change data for better reporting. This has given me greater insights and saved me large amounts of time, Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

Easily and quickly pull in ad platform data into centralize locaiton Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Queries sometimes break due to team account changes or other and it's not as simple to fix them generally Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Consolidating all ad platforms metrics to get holisitic view of paid media performance. Able to see how things are trend DoD or WoW or MoM with ease Review collected by and hosted on G2.com.

Renae V.
RV
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

I love that you can pull all metrics together automatically and build then into Google Looker Studio. We report on organic and paid media, so having a system in place to easily pull metrics is so important to how I do reporting for my clients. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It's a little pricy to get all the features. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We need to provide marketing analytics for our clients on a consistent basis and we use Supermetrics to pull the data quickly and easily. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

The speed and integration with platforms. It's very straightforward, whether on Looker or Google Sheets. The result of the extractions is also simple to manipulate, using it in any way you want: pivot table, dashboards... It is a very powerful tool for integrating results from different platforms in just one place, allowing automatic updates and optimizing the team's routine tasks. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The method of adding data sources is not that intuitive and requires a learning curve. Dashboards can take a while to load – especially when they have many data sources added on it. Reports can also take while to load large data sets. 3rd party integrations changes on their end may result in errors in your side. Supermetrics could have a wider variety of customizable packages since the cost of the platform is relatively high. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Manual execution time for daily activities has decreased with the use of Supermetrics. Handling data from decentralized sources has become easier. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

Ease of use and their customer support has been outstanding. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

i wish supermetrics could announce the changes happening within GA4 platform to make the users aware, Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

its helping me bring the digital data closer to respective stakeholders and providing a cohesive environment for better data cosumption. Review collected by and hosted on G2.com.

Verified User in Pharmaceuticals
UP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

Saves a ton of time when compliling reporting data and queries are verys simple to set up. Seamless integration with Google sheets. Various ways to segment data.

Use it almost daily in most of our pacing activities. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

In some cases (GA4) we are limited to 10 columns (ideally there would be more), but this can be worked around. Additonally, data for the new Search Ads 360 is not yet avaialble (as of 1/24/2024) Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Eliminiating the need to pull data manually on a continious basis (daily, weekly, monthly, etc.) Review collected by and hosted on G2.com.

Jan N.
JN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

It is very easy to get data from different sources. I've been using Supermetrics for many years and I can't imagine reporting for clients without it. I have Supermetrics for Google Sheet, triggers set up, all connected to Looker Studio. Preparing reports and analyzes is easy and fast.

The Supermetrics for Sheets interface is intuitive and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Some of the new connectors would require upgrading my plan - and I really don't want that. Query processing is sometimes slow, but that's not related to Supermetrics, it's a service API issue. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Easily obtain data from various sources - Google Analytics, Ads, social media platforms, Google My Business, own documents ...Scheduled processing reduces preparation time Review collected by and hosted on G2.com.