Supermetrics Features
What are the features of Supermetrics?
Metrics
- Sessions - Digital Analytics
- Conversions
Reporting
- Real-Time Reporting
- Retroactive Reporting
- Segmentation
- Custom Reports and Dashboards
Other
- Campaign Tracking
Administration
- Performance and Reliability
- User, Role, and Access Management
Marketing Operations
- ROI Tracking
- Data Collection
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Multichannel Tracking
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Supermetrics Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | As reported in 300 Supermetrics reviews. Accurately measure total web traffic and present data elegantly. | 86% (Based on 300 reviews) | |
Engagement | Based on 281 Supermetrics reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 83% (Based on 281 reviews) | |
Entry and Exit Pages | Based on 253 Supermetrics reviews. Accurately determine where most people enter your site and where they leave and present data elegantly. | 81% (Based on 253 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. This feature was mentioned in 281 Supermetrics reviews. | 85% (Based on 281 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. This feature was mentioned in 271 Supermetrics reviews. | 80% (Based on 271 reviews) | |
Retention | Accurately measure bounce rate. This feature was mentioned in 241 Supermetrics reviews. | 79% (Based on 241 reviews) | |
Return | Track user return rates and related metrics. This feature was mentioned in 241 Supermetrics reviews. | 80% (Based on 241 reviews) | |
Conversions | Track what proportion of users convert via a certain action. 312 reviewers of Supermetrics have provided feedback on this feature. | 86% (Based on 312 reviews) | |
Funnels | As reported in 259 Supermetrics reviews. See how many users proceed down a certain path to conversion. | 78% (Based on 259 reviews) |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. 300 reviewers of Supermetrics have provided feedback on this feature. | 82% (Based on 300 reviews) | |
Trending | Report on how any user activity has changed over time. This feature was mentioned in 269 Supermetrics reviews. | 79% (Based on 269 reviews) | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 294 Supermetrics reviews. | 85% (Based on 294 reviews) | |
Segmentation | Based on 282 Supermetrics reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | 81% (Based on 282 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 242 Supermetrics reviews. | 76% (Based on 242 reviews) |
Custom Reports and Dashboards | Based on 315 Supermetrics reviews. Allows users to easily build customized reports and dashboards. | 87% (Based on 315 reviews) |
Other
User Data | Based on 262 Supermetrics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 82% (Based on 262 reviews) | |
Site Search Reporting | Based on 232 Supermetrics reviews. Report on keywords used in internal searches. | 80% (Based on 232 reviews) | |
Load Time Monitoring | As reported in 209 Supermetrics reviews. Track load times on different devices and systems. | 73% (Based on 209 reviews) | |
Campaign Tracking | As reported in 307 Supermetrics reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 87% (Based on 307 reviews) | |
E-Commerce | As reported in 258 Supermetrics reviews. Track revenue and transactions. | 84% (Based on 258 reviews) | |
Promotional Messages | See feature definition | Based on 198 Supermetrics reviews. Able to deploy promotional or other pop-up messages based on user actions. | 73% (Based on 198 reviews) |
Administration Alerts | Based on 207 Supermetrics reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels. | 75% (Based on 207 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 263 Supermetrics reviews. | 84% (Based on 263 reviews) | |
QA Testing | As reported in 203 Supermetrics reviews. Able to test that event and variable setup are reporting data accurately. | 75% (Based on 203 reviews) | |
Performance and Reliability | Based on 302 Supermetrics reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 81% (Based on 302 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 286 reviewers of Supermetrics have provided feedback on this feature. | 80% (Based on 286 reviews) |
Marketing Operations
ROI Tracking | Based on 303 Supermetrics reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 82% (Based on 303 reviews) | |
Data Collection | Based on 339 Supermetrics reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 87% (Based on 339 reviews) | |
Customer Insights | Based on 270 Supermetrics reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 79% (Based on 270 reviews) | |
Multi-User Access | Based on 287 Supermetrics reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 79% (Based on 287 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments 150 reviewers of Supermetrics have provided feedback on this feature. | 81% (Based on 150 reviews) |
Campaign Activity
Campaign Insights | Based on 339 Supermetrics reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 86% (Based on 339 reviews) | |
Reports and Dashboards | Based on 364 Supermetrics reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 89% (Based on 364 reviews) | |
Campaign Stickiness | Based on 263 Supermetrics reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 81% (Based on 263 reviews) | |
Multichannel Tracking | Based on 312 Supermetrics reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 84% (Based on 312 reviews) | |
Brand Optimization | Based on 264 Supermetrics reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 79% (Based on 264 reviews) |
Management
Reporting | View ETL process data via reports and visualizations like charts and graphs. 63 reviewers of Supermetrics have provided feedback on this feature. | 86% (Based on 63 reviews) | |
Auditing | As reported in 53 Supermetrics reviews. Record ETL historical data for auditing and potential data correction needs. | 81% (Based on 53 reviews) |
Functionality
Extraction | Extract data from the designated source(s) like relational databases, JSON files, and XML files. 54 reviewers of Supermetrics have provided feedback on this feature. | 87% (Based on 54 reviews) | |
Transformation | As reported in 58 Supermetrics reviews. Cleanse and re-format extracted data to the needed target format. | 83% (Based on 58 reviews) | |
Loading | Load reformatted data into target database, data warehouse, or other storage location. 57 reviewers of Supermetrics have provided feedback on this feature. | 82% (Based on 57 reviews) | |
Automation | As reported in 60 Supermetrics reviews. Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly). | 86% (Based on 60 reviews) |
