Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

Mobile Reporting

Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.

Supermetrics Categories on G2

Marketing Analytics

Digital Analytics

ETL Tools

Google Workspace for Marketing

Marketing Analytics

Digital Analytics

ETL Tools

Google Workspace for Marketing

Filter for Features

Metrics

Sessions - Digital Analytics	Accurately measure total web traffic and present data elegantly. 297 reviewers of Supermetrics have provided feedback on this feature.	86% (Based on 297 reviews)
Engagement	Based on 278 Supermetrics reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.	83% (Based on 278 reviews)
Entry and Exit Pages	Accurately determine where most people enter your site and where they leave and present data elegantly. 250 reviewers of Supermetrics have provided feedback on this feature.	81% (Based on 250 reviews)
Standard Event Tracking	Based on 279 Supermetrics reviews. Software automatically tracks standard user actions.	85% (Based on 279 reviews)
Custom Event Tracking	Able to set up custom variables to track any user activity on the site. 268 reviewers of Supermetrics have provided feedback on this feature.	80% (Based on 268 reviews)
Retention	Accurately measure bounce rate. 238 reviewers of Supermetrics have provided feedback on this feature.	79% (Based on 238 reviews)
Return	Track user return rates and related metrics. 238 reviewers of Supermetrics have provided feedback on this feature.	80% (Based on 238 reviews)
Conversions	Track what proportion of users convert via a certain action. 309 reviewers of Supermetrics have provided feedback on this feature.	86% (Based on 309 reviews)
Funnels	See how many users proceed down a certain path to conversion. This feature was mentioned in 256 Supermetrics reviews.	78% (Based on 256 reviews)

Reporting

Real-Time Reporting		Based on 297 Supermetrics reviews. Obtain live data for who is currently accessing your site.	81% (Based on 297 reviews)
Trending		Based on 266 Supermetrics reviews. Report on how any user activity has changed over time.	79% (Based on 266 reviews)
Retroactive Reporting		Report on user activity in the past and set up predictive models for the future. 291 reviewers of Supermetrics have provided feedback on this feature.	84% (Based on 291 reviews)
Segmentation		Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 279 reviewers of Supermetrics have provided feedback on this feature.	81% (Based on 279 reviews)
Mobile Reporting	See feature definition	As reported in 239 Supermetrics reviews. Analytic tools are also available for mobile and tablet versions of websites.	76% (Based on 239 reviews)
Custom Reports and Dashboards		Based on 312 Supermetrics reviews. Allows users to easily build customized reports and dashboards.	87% (Based on 312 reviews)

Other

User Data		Able to access user-specific data such as location, language, gender, and activity while on the site. 259 reviewers of Supermetrics have provided feedback on this feature.	82% (Based on 259 reviews)
Site Search Reporting		As reported in 230 Supermetrics reviews. Report on keywords used in internal searches.	80% (Based on 230 reviews)
Load Time Monitoring		Track load times on different devices and systems. This feature was mentioned in 206 Supermetrics reviews.	72% (Based on 206 reviews)
Campaign Tracking		Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 304 Supermetrics reviews.	86% (Based on 304 reviews)
E-Commerce		Based on 255 Supermetrics reviews. Track revenue and transactions.	84% (Based on 255 reviews)
Promotional Messages	See feature definition	Based on 195 Supermetrics reviews. Able to deploy promotional or other pop-up messages based on user actions.	73% (Based on 195 reviews)
Administration Alerts		System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 204 Supermetrics reviews.	74% (Based on 204 reviews)

Administration

API / Integrations	As reported in 260 Supermetrics reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.	84% (Based on 260 reviews)
QA Testing	Based on 200 Supermetrics reviews. Able to test that event and variable setup are reporting data accurately.	75% (Based on 200 reviews)
Performance and Reliability	Based on 299 Supermetrics reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.	81% (Based on 299 reviews)
User, Role, and Access Management	Based on 283 Supermetrics reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.	80% (Based on 283 reviews)

Marketing Operations

ROI Tracking	Based on 297 Supermetrics reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs	82% (Based on 297 reviews)
Data Collection	Based on 333 Supermetrics reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns	87% (Based on 333 reviews)
Customer Insights	Based on 264 Supermetrics reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history	79% (Based on 264 reviews)
Multi-User Access	Based on 281 Supermetrics reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results	79% (Based on 281 reviews)
Spend Management	Includes features for budgeting, forecasting, and managing marketing investments 144 reviewers of Supermetrics have provided feedback on this feature.	81% (Based on 144 reviews)

Campaign Activity

Campaign Insights	Based on 333 Supermetrics reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy	86% (Based on 333 reviews)
Reports and Dashboards	Based on 358 Supermetrics reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns	89% (Based on 358 reviews)
Campaign Stickiness	Based on 257 Supermetrics reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities	80% (Based on 257 reviews)
Multichannel Tracking	Based on 306 Supermetrics reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels	83% (Based on 306 reviews)
Brand Optimization	Based on 258 Supermetrics reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback	79% (Based on 258 reviews)

Management

Reporting		View ETL process data via reports and visualizations like charts and graphs. This feature was mentioned in 62 Supermetrics reviews.	86% (Based on 62 reviews)
Auditing		Based on 52 Supermetrics reviews. Record ETL historical data for auditing and potential data correction needs.	81% (Based on 52 reviews)

Functionality

Extraction	Extract data from the designated source(s) like relational databases, JSON files, and XML files. This feature was mentioned in 53 Supermetrics reviews.	87% (Based on 53 reviews)
Transformation	Cleanse and re-format extracted data to the needed target format. 57 reviewers of Supermetrics have provided feedback on this feature.	83% (Based on 57 reviews)
Loading	Load reformatted data into target database, data warehouse, or other storage location. This feature was mentioned in 56 Supermetrics reviews.	82% (Based on 56 reviews)
Automation	Based on 59 Supermetrics reviews. Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).	86% (Based on 59 reviews)