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Supermetrics Reviews & Product Details - Page 77

Supermetrics Overview

What is Supermetrics?

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations. Trusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation. Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data.

Supermetrics Details
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Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

How do you position yourself against your competitors?

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including brands like Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics.

What started as a tool to connect data has evolved into a leading platform that consolidates insights from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list.

At Supermetrics, we’re driven by a commitment to innovation, transparency, and customer success. We believe in the power of data to solve problems and create opportunities. As marketing evolves, so will Supermetrics, continuing to empower marketers and analysts to excel in an ever-changing landscape. The future of marketing intelligence starts here.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,971 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.


Jessica G.
JG
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Recent Supermetrics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A huge time saver for platform data analysis."
Wide integration of platforms, works fast, intuitive design, support responds quickly.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Super hilfreiches Tool zur datananalyse"
Super einfach und vielseitig. Es lassen sich fast alle Daten ins gewünschte Tool transferieren. Wir nutzen es, um Performance Marketing daten aus v...
Tony M.
TM
Tony M.Small-Business (50 or fewer emp.)
4.5 out of 5
"ETL Made Simple"
Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets ...
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Supermetrics Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Time to Implement
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48+ months
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JJ
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

See title. All the data you could ever need is in one place. Want code out of the search console API? you got it. Want to compare it to google analytics data? Easy! Want to throw in some social and adwords data to create a custom, complex, weighted algorithm for a complete top-of-funnel metric? piece of cake!

Basically, if you want to take advantage of some technically complex API's (for the non-develoepr) and you don't want to learn the commands for dozens of APIs, Supermetrics is THE tool. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

While this is THE tool for getting data, learning how the queries work in sheets takes a bit of time and trial and error. I haven't the hardest time modifying queries when I'm hovering over one and switch to another. It can be tough to tell if I'm modifying a different query and sometimes it just doesn't seem to register. Once you know the ins and outs, it gets easier but there can be a learning curve for some of the more advanced usages. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

The one thing that I use this the most for is creating automated reports combined with Data Studio. For our monthly reports we pull everything non-Google Analytics into Google sheets (especially the types of metrics that need to be calculated) and then display it in Data Studio. If you need to automate monthly reports, SuperMetrics is a MUST Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Supermetrics?

Supermetrics is effective in opening up connections beyond Google's immediate properties including Bing, Facebook, Twitter another. They have organized and categorized the element names which is very helpful in locating relevant data fields. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Periodically there are bugs and responsiveness can take a bit of time. I have been trying for several weeks to pull in data from the paid side of FB account, but have been unsuccessful in troubleshooting or resolving the issue to date. Also, the organization structure of data fields results in things like a field name from Supermetrics not making a 1:1 match to the field name of Google, so the copy/change source functionality does not work as flawlessly as it could if they match; meaning new charts almost need to be rebuilt from the ground up. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Google Data Studio is utilized as my reporting tool for internal teams. With the help of the Supermetrics connector, I have been able to successfully develop dashboards from many data sources and provide my internal teams with a comprehensive view of our performance and results. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

I love that I can get real time data into my spreadsheets. Using some pretty simple lookup formulas I am able to compile all of my clients data into one scannable report. I save loads of time. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Multiple users make editing queries a pain and if a single data source is disconnected n.o data is reported. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

To make the most of this software you really need to have an intermediate knowledge of Google sheets & spend time to think out how you want you sheets to look. I also recommend a data tab for the queries. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Day to day management of budgets and results for multiple clients Review collected by and hosted on G2.com.

JB
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

I like that it is easy to pull all my pay per click, Search engine optimization, social, and analytics into an automated report. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I dislike all the different pricing and charges. I wish it was just one flat fee per month for all the usage, not different prices for different uploads per month. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Make sure that you are actually going to use the product before purchasing. At my company, I create weekly sales reports and then I also do monthly reports as well. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

The business problems I am solving with supermetrics is being able to create one large report with all the different analytics. With Google Data Studio, you are only able to put information into the report from other Google products, such as google ads and google analytics. Review collected by and hosted on G2.com.

Lindsay D.
LD
Paid Search Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

I love that I can use Supermetrics to aggregate all of our client reporting into one document. We can update things to our specific needs per each client. The number of reporting options available is great and it offers dozens of API connections all in one place. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The interface can be a bit clunky and difficult to navigate at first. Also, sometimes it errors out and it can be hard to figure out what the exact problem is (whether it's your query, the API connection, etc.). Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We are solving the issues of client reporting and how time-consuming it can be to pull different platforms in. This helps pull everything into one place and is a great way to streamline the entire process. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

I didn't have high expectations for this tool, because a lot of the ones in the Google store are pretty disappointing, particularly the free ones. But I was happily surprised, because Supermetrics totally went above and beyond! The free version is a 60-day trial, and it was so useful that I'm actually going to purchase the full version when we need to use it again. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It's definitely better at pulling information from more popular channels like Facebook, which give a lot of information about their data in their API. I wish there had been more data when it came to less popular channels, like Instagram and LinkedIn. I found more information on these channels' native analytics platforms than I did through Supermetrics, but I don't think they can do anything about this because it depends on API permissions. Additionally, my other qualm was that sometimes I wanted to customize the reports (change the title of certain columns, rearrange orders, etc) and I could never figure out how to get it to stay that way. Whenever I reran a report, it reset all of the fields and columns, which was a bit annoying to have to re-edit every time. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Test it before you buy it! This is great for keeping track of patterns in posts from your social media channels over time. However, if you're using a social media publishing platform, this might be a redundant tool, because those usually have audits of your past posts already. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I used this to audit posts from the last year on several social media channels at my company, and this tool saved me from having to enter all the information manually. We have thousands of posts on 3+ channels, so this would've taken me days. Additionally, it makes it really easy for me to update this document on a regular basis, instead of me having to go in and manually add every new post. Review collected by and hosted on G2.com.

JV
Digital Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

Get the data you need, where you need it, without resorting to expensive, bulky tools. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Creating custom visual templates is more difficult. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

If you need to access a variety of business and marketing data on a variety of platforms, this is the best tool out there to compile that - especially at their price point. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics allows me to access and compile key data reports, quickly and powerfully, across multiple marketing channels - giving me a holistic view of current marketing efforts for clients. Review collected by and hosted on G2.com.

Jessica D.
JD
Director of Paid Media
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

SuperMetrics has the ability to pull real-time reporting from numerous channels and marketing avenues into a live Google Sheet. The ability to add numerous data sources and customize the reporting is extremely useful for in-house and external purposes. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It would be great if there were more options for filtering metrics. Analytics data is great to integrate but the filtering options are limited. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

It's incredibly easy and very useful for data integration and reporting purposes. I would highly recommend this product for any agency or individual user wanting to monitor performance across numerous digital channels. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Shared documents that clients can access at any point to have updated, real-time data. Clients have stated the use and efficiency is excellent and easy to access on a regular basis. Review collected by and hosted on G2.com.

Verified User in E-Learning
AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

1. connect to many data sources, google, FB, Bing ...

2. auto refresh works out great

3. be able to formulate data in many ways Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

1. pricing just went up slightly recently

2. there are some dalay in supporting US cusotmers Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

be able to scale up my analytical work by aggregating data from many different sources Review collected by and hosted on G2.com.

Tom R.
TR
Apprentice
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

This programme is great for tracking the progress of accounts within a marketing business Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

That the super metric queries only refresh once every day Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

I would recommend this product as it is easy to set up and therefore makes it easy to implement into your business Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We have solved the problem of tracking our calls outside of adwords and this enables us to see many statistics of accounts daily Review collected by and hosted on G2.com.