Supermetrics
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Supermetrics Overview

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What is Supermetrics?

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations. Trusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation. Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data.

Supermetrics Details
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Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

How do you position yourself against your competitors?

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including brands like Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics.

What started as a tool to connect data has evolved into a leading platform that consolidates insights from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list.

At Supermetrics, we’re driven by a commitment to innovation, transparency, and customer success. We believe in the power of data to solve problems and create opportunities. As marketing evolves, so will Supermetrics, continuing to empower marketers and analysts to excel in an ever-changing landscape. The future of marketing intelligence starts here.

Seller Details
Seller
Supermetrics
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,971 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.

Jessica G.
JG
Overview Provided by:
Jessica Gondolfo

Recent Supermetrics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A huge time saver for platform data analysis."
Wide integration of platforms, works fast, intuitive design, support responds quickly.
Read more
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Super hilfreiches Tool zur datananalyse"
Super einfach und vielseitig. Es lassen sich fast alle Daten ins gewünschte Tool transferieren. Wir nutzen es, um Performance Marketing daten aus v...
Read more
Tony M.
TM
Tony M.Small-Business (50 or fewer emp.)
4.5 out of 5
"ETL Made Simple"
Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets ...
Read more

Supermetrics Pricing

Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Supermetrics for Google Sheets
Starting at €29.00
1 user Per Month
Supermetrics for Excel
Starting at €29.00
1 User Per Month
Enterprise plans
Contact Us
Per Year
See all 4 Supermetrics pricing levels
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Supermetrics Media

Supermetrics Demo - Supermetrics
Aggregate data from your favorite marketing platforms
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Video Reviews

Review by Viridiana V.
Supermetrics review by Viridiana V.
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Great tool for personalized reports
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783 Supermetrics Reviews

4.4 out of 5
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783 Supermetrics Reviews
4.4 out of 5
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Supermetrics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SupermetricsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

That we can connect data sources of almost any publisher within one data studio dashboard Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Inquiries per day are limited, sometimes finding the error proves to be slightly tricky. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Connecting multiple data sources to one report and thus generating easy reportings that are always up to date. Review collected by and hosted on G2.com.

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Response from Riku Mikkonen of Supermetrics
Editedit

Thank you for your feedback! It's great that you have been able to centralize your data source info into one dashboard. We understand that the inquiry limit can be frustrating, as the platforms do have limitations when extracting data. We hope you continue to enjoy using Supermetrics!

Helpful?
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Admin Approval Link
Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Data integration made easier, thankfully. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

How some metrics I require don't go together Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

I would recommend these to improve analysis and reporting capabilities Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Easier to build dashboards with useful metrics in one place Review collected by and hosted on G2.com.

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Verified User in Leisure, Travel & Tourism
AL
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Supermetrics?

Being able to bring data from multiple sources into one place, on a schedule, is so useful. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There is little to dislike. Supermetrics queries can fail but this is almost always down to issues with the APIs, rather than a problem with the tool itself. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

A lot of our internal reports for trading and marketing are based on data managed by Supermetrics. Review collected by and hosted on G2.com.

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Ken S.
KS
Director, SEO & Content Operations
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Supermetrics?

The number of advertising platforms available and the continued addition of new ones. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Support can be a little slow but the answers provided are always helpful. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Automation of data is key in reporting efficiency. Review collected by and hosted on G2.com.

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Response from Riku Mikkonen of Supermetrics
Editedit

Hi Ken, thanks for taking the time to write a review! We are happy to hear you enjoy the product. Hopefully your support experience has been good!

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Verified User in Retail
ER
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Cloud data platform connectors are now available like S3 on amazon Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

No timezone support in North America at the moment Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Don't use excel connector if you are using more than 4 ETL ingestions, I find excel crashing a lot Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

The biggest use case for us is to be able to report on marketing spend Review collected by and hosted on G2.com.

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Response from Riku Mikkonen of Supermetrics
Editedit

Thank you for your review! We are currently looking to expand our support team so we can serve the US time zone much better.

Helpful?
Share
Admin Approval Link
Danyelle K.
DK
Digital Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Supermetrics?

I LOVE the number of options for connectors I have for data studio. This really allows me to take my reports above and beyond just a regular report. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I really dislike the restriction of certain connectors to different levels. I feel like I should be allowed to get all connectors if I want with a limited number of total connectors because some that are included in the Pro plan are google products that already connect to data studio for free. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

If you are looking for a tool to help speed up processes or to create a report the C-suite or clients will be blown away by, get Supermetrics to help. It is worth it! Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I am solving the time and effort needed to create a report. Supermetrics allows me to pull numbers automatically into the data studio and all I have to do now is analyze it. This saves me hours of having to go into each platform and pull last month's numbers. Review collected by and hosted on G2.com.

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Response from Riku Mikkonen of Supermetrics
Editedit

Hey Danyelle,

Great to see that you are enjoying Supermetrics! The variety of our connectors is one of our points of pride. The swiftness and ease of use also sound that the tool has been a great experience for you. Thank you for your review.

Helpful?
Share
Admin Approval Link
Verified User in Cosmetics
EC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Ease of use.

Plenty of connectors to get the data in real-time.

The granularity of the fields exportable. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Product segmentation (sheets, excel, data studio, ...)

Pricing segmentation (integration per tier) Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Marketing Dashboard consolidation

Adhoc analysis (GA mostly) Review collected by and hosted on G2.com.

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Helpful?
Share
Admin Approval Link
Verified User in Marketing and Advertising
CM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Ease of use and reliability let me fucjing compelte thsi formk Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Occasional

Drop out of Facebook and Instagram Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Put togther a clear measurement plan and then contact Supermetrics sales team to see which connectors they recommend Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Integrating multiple data sources into one place for clients with Data Studio Review collected by and hosted on G2.com.

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Response from Riku Mikkonen of Supermetrics
Editedit

Hi there, thanks for giving us a review! Happy to hear that you are enjoying our products. We do understand that connections do sometime fail, we're doing our best to maintain a consistent uptime. Happy to hear you enjoy using Supermetrics!

Helpful?
Share
Admin Approval Link
Fernando L.
FL
Digital Media Planner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Supermetrics?

the versatility that the platform has to display all the metrics we need to find relevant insights for our most important clients. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

On very rare occasions, the metrics do not match. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

automated reporting, less operational time, and more time to analyze the data Review collected by and hosted on G2.com.

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Response from Riku Mikkonen of Supermetrics
Editedit

Hello Fernando,

Thank you for your review! It's great to see that you are enjoying the product. It's great to see that you are seeing an improvement in the time-to-insight.

Helpful?
Share
Admin Approval Link
Verified User in Internet
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Supermetrics?

Pouvoir utiliser 1 licence pour de multiples connexion API (Facebook, Linkedin Twitter) Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Des connexions avec les API qui sautent régulièrement. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

De pouvoir obtenir de la data sur datastudio pour les réseaux sociaux (facebook, insta, linkedin, etc.)

Le bénéfic est surtout dans la dataviz et le pilotage de dashboard. Review collected by and hosted on G2.com.

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Response from Riku Mikkonen of Supermetrics
Editedit

Hey there, thank you for reviewing us! We do understand that the API connections do require some extra work. We're constantly improving our connections, so hopefully your experience will be better in the future.

Helpful?
Share
Admin Approval Link

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