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Supermetrics Reviews & Product Details - Page 73

Supermetrics Overview

What is Supermetrics?

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations. Trusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation. Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data.

Supermetrics Details
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Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

How do you position yourself against your competitors?

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including brands like Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics.

What started as a tool to connect data has evolved into a leading platform that consolidates insights from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list.

At Supermetrics, we’re driven by a commitment to innovation, transparency, and customer success. We believe in the power of data to solve problems and create opportunities. As marketing evolves, so will Supermetrics, continuing to empower marketers and analysts to excel in an ever-changing landscape. The future of marketing intelligence starts here.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,971 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.


Jessica G.
JG
Overview Provided by:

Recent Supermetrics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A huge time saver for platform data analysis."
Wide integration of platforms, works fast, intuitive design, support responds quickly.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Super hilfreiches Tool zur datananalyse"
Super einfach und vielseitig. Es lassen sich fast alle Daten ins gewünschte Tool transferieren. Wir nutzen es, um Performance Marketing daten aus v...
Tony M.
TM
Tony M.Small-Business (50 or fewer emp.)
4.5 out of 5
"ETL Made Simple"
Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets ...
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Supermetrics Media

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783 Supermetrics Reviews

4.4 out of 5
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4.4 out of 5
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4.4 out of 5

Supermetrics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SupermetricsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Daniel M.
DM
Digital Marketing Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Ease of building, duplication and editing Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes it loses connection for whatever reason Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Try it, read the forums and talk to other users Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Reporting. Time-saving when duplicating reports. Identifying things I cannot see in native dashboards etc Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

timesaving way to collect marketing data from multiple platforms Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

a little bit pricy, sometimes the function breaks down or keeps running for long long time. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

integrate different data sources with an easy-use and convenient interface Review collected by and hosted on G2.com.

Response from Riku Mikkonen of Supermetrics

Hi there! Thanks for reviewing us! We're happy to hear that you are saving time using our solutions. We understand it can be a bit of a pain to reconnect your sources. We're constantly working to improve the experience, so feedback like this helps us.

Ricardo S.
RS
Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Supermetrics integration is simple, and their platform is super reliable. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I would welcome Live Chat Support for questions. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Connected to Google Data Studio, it empowers data visualization for any platform in a one-stop shop. Review collected by and hosted on G2.com.

Response from Riku Mikkonen of Supermetrics

Hi Ricardo! Thanks for giving us a review. Good news! We're looking to implement a live chat support to our tools. Stay tuned for our product communications about this topic.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

available connector - facebook, instagram, adform, linkedin Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

speed, stability, loading time, slow workflow Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

one solution for reporting multiple platforms Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Supermetrics?

I like how easy it is to connect Supermetrics to Google Data Studio and create a social media report for various platforms. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It can be challenging to create a report from scratch. Additionally, customer service is difficult to contact and can be slow to respond. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I am able to easily see important social media metrics and share this with my team. I can also use Supermetrics to quickly find engaged users and collaborate with them on marketing initiatives. Review collected by and hosted on G2.com.

Response from Riku Mikkonen of Supermetrics

Hello,

Thank you for your review. Your feedback about our customer service is valuable. We're sorry that your experience hasn't been up to par. We'd love to discuss with you further about this. A member of our leadership team will reach out to you to discuss further.

Talya L.
TL
Director of Employee Experience Programs
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Supermetrics?

Its a very useful tool if it would work easier. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or even get any responses back from support. I even tried messaging the owner through linkedin and he doesn't even seem to care - no response. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Haven't been able to realize any benefit because after 6 months we still can't get it to even remotely do what we need. Review collected by and hosted on G2.com.

Response from Riku Mikkonen of Supermetrics

Hi Talya,

Thank you for your feedback. We're sorry about your experiences with our support and would like to rectify this.

If you would like to discuss this further, a member of our leadership team will be in touch with you to discuss further.

Jia L.
JL
Software Engineer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Supermetrics?

1. the quality of their data source integrations like Google Analytics, Google Ad and Facebook Ads. unlike their competitors, Supermetrics truly covers every data field these data sources offer and the integrations are very robust.

2. the superb user experience of their products

3. choosing SM as a pure-play data pipeline and decoupling pipeline from the storage, analytics, and data viz layers mean no vendor lock-in, the best tech for each layer, a more robust architecture for my martech/data stack Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

for some of my colleagues who aren't very analytical or technical, they didn't know what to do with the data after pulling it into Google Sheets and Google Data Studio. There was a learning curve. It would be better if Supermetrics could provide more templates or human-assisted onboarding.

Also, when I first told by their sales that with Supermetrics I could get everything Datorama offers at a fraction of the price, I thought it was too good to be true :) Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Marketing reporting and analytics. Or finding a data pipeline tool to move my marketing data into Google Sheets and Google Data Studio. Review collected by and hosted on G2.com.

Response from Riku Mikkonen of Supermetrics

Hello Jia, thank you for your review!

Great to see that you are enjoying our pure-play approach. While our products are easy to use, we do understand that there is a learning curve associated. We are working on improving this experience, so do stay tuned for our communications!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

I love being able to pull fb data to our google sheets! Automatically and every day without any other hassles Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It can break a lot of times without any reason and we have to manually fix it Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We solved having to manually input our data Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

It makes reporting quick and easy and saves time Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Not much it does everything i need it to do Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

None Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Saving time making reports and tracking Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
IL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Supermetrics?

Avoid Google's data sampling (Google Sheet connector) Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There is no date filter in reports. Sometimes is difficult to use for colleagues. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I didn't have to buy GA360 :). Review collected by and hosted on G2.com.