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Supermetrics Reviews & Product Details - Page 72

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Supermetrics Overview

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What is Supermetrics?

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations. Trusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation. Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data.

Supermetrics Details
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Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

How do you position yourself against your competitors?

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including brands like Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics.

What started as a tool to connect data has evolved into a leading platform that consolidates insights from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list.

At Supermetrics, we’re driven by a commitment to innovation, transparency, and customer success. We believe in the power of data to solve problems and create opportunities. As marketing evolves, so will Supermetrics, continuing to empower marketers and analysts to excel in an ever-changing landscape. The future of marketing intelligence starts here.

Seller Details
Seller
Supermetrics
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,971 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.

Jessica G.
JG
Overview Provided by:
Jessica Gondolfo

Recent Supermetrics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A huge time saver for platform data analysis."
Wide integration of platforms, works fast, intuitive design, support responds quickly.
Read more
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Super hilfreiches Tool zur datananalyse"
Super einfach und vielseitig. Es lassen sich fast alle Daten ins gewünschte Tool transferieren. Wir nutzen es, um Performance Marketing daten aus v...
Read more
Tony M.
TM
Tony M.Small-Business (50 or fewer emp.)
4.5 out of 5
"ETL Made Simple"
Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets ...
Read more

Supermetrics Pricing

Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Supermetrics for Google Sheets
Starting at €29.00
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Supermetrics for Excel
Starting at €29.00
1 User Per Month
Enterprise plans
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Per Year
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783 Supermetrics Reviews

4.4 out of 5
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783 Supermetrics Reviews
4.4 out of 5
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Supermetrics Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for SupermetricsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

I appreciate the intuitive interface and the robust documentation. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

No significant downsides. Sometimes I do wish that I had more specifics about precise metric and dimension definitions, but I'm not sure that precision is possible given the data they're working with. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I can have all data about marketing and social media together in one place, ready for integration with Google Data Studio reports. Review collected by and hosted on G2.com.

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Simon L.
SL
O
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

It's featured are good and connections are best Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The pricing models are bad. They should be based in usage not users Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Look for cheaper alternatives Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Reporting mainly Review collected by and hosted on G2.com.

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Response from Aleksander Cardwell of Supermetrics
Editedit

Hi Simon,

Thank you for your review!

Over the past few months, we’ve rolled out a series of pricing changes that hopefully will better support your situation.

Please check out our pricing page here on G2 or over at https://supermetrics.com/pricing for more information.

Best,

Aleks

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Scot M.
SM
P
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

I can have multiple G Sheets updating overnight for my clients to view anytime. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

All features aren't included in your yearly price and it doesn't Collect Apple Ads data Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

If your producing lots of reports it is easier than G Studio Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Easy of reporting. Review collected by and hosted on G2.com.

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Verified User in Health, Wellness and Fitness
UH
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

I like how responsive the program representatives are. Every time I reach out to them, they provide amazing service. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Their product is incredibly complicated. I wish they had an easy tutorial view that'd give step-by-step instructions and helpful tips. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Organization and management of advertising spend. Review collected by and hosted on G2.com.

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Verified User in Retail
AR
Mid-Market(51-1000 emp.)
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Incentivized Review
What do you like best about Supermetrics?

multiple attribution windows make it easy to compare across multiple platforms and settings Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

sometimes blends run slow and doesn't have perfect depth for measuring retail impact of google & facebook campaigns simultaneously Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

lack of cross-channel reporting is a big one. the benefits have also been being able to continue viewing multiple attribution windows on facebook Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Verified Current User
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Incentivized Review
What do you like best about Supermetrics?

I think security is the most important for me. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes I had some errors in the integration Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I'm using Supermetrics for Facebook Ads integration with DataStudio, and I save a lot of time compared to when I used Google Sheets to do it. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Supermetrics?

Supermetrics brings together a wide range of data into a single report. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

There is some learning to get the most out of the system. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Simple Google Sheets for Clients. Review collected by and hosted on G2.com.

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Verified User in Luxury Goods & Jewelry
UL
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Having my Google Analytics automatically updated with information coming from external platforms like Facebook/Criteo... Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Not very user-friendly at the beginning. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

I do recommend using this platform. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I'm having my Google Analytics automatically updated with information coming from external platforms like Facebook/Criteo... Review collected by and hosted on G2.com.

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Helpful?
Share
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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Large list of connectors and service uptime. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Change in pricing plans and connector distribution in plans. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Making reports in Google Data Studio, with multiple connectors outside Google's provided. Review collected by and hosted on G2.com.

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Verified User in Apparel & Fashion
AA
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

The essential tool for online media analysts. Get all our metrics in one place to cross data and do more accurate analysis.

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Each integration is licensed separately. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Data aggregation across a multitude of different channels and platforms Review collected by and hosted on G2.com.

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Response from Riku Mikkonen of Supermetrics
Editedit

Thank you for your review. Great to hear that you find our tools essential to your success.

Regarding the integrations, yes, we do price on the destination. We do offer packages with a collection of connectors and destinations. If you are interested in exploring these options, please contact us and we'll gladly help. Link to our contact form is attached.

See how Supermetrics improved
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