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Supermetrics Reviews & Product Details - Page 7

Supermetrics Overview

What is Supermetrics?

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations. Trusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation. Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data.

Supermetrics Details
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Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

How do you position yourself against your competitors?

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including brands like Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics.

What started as a tool to connect data has evolved into a leading platform that consolidates insights from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list.

At Supermetrics, we’re driven by a commitment to innovation, transparency, and customer success. We believe in the power of data to solve problems and create opportunities. As marketing evolves, so will Supermetrics, continuing to empower marketers and analysts to excel in an ever-changing landscape. The future of marketing intelligence starts here.


Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,971 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.


Jessica G.
JG
Overview Provided by:

Recent Supermetrics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A huge time saver for platform data analysis."
Wide integration of platforms, works fast, intuitive design, support responds quickly.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Super hilfreiches Tool zur datananalyse"
Super einfach und vielseitig. Es lassen sich fast alle Daten ins gewünschte Tool transferieren. Wir nutzen es, um Performance Marketing daten aus v...
Tony M.
TM
Tony M.Small-Business (50 or fewer emp.)
4.5 out of 5
"ETL Made Simple"
Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets ...
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783 Supermetrics Reviews

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Supermetrics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SupermetricsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Brian M.
BM
Director, SEM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

It's extremely easy to use and way more helpful than you might think if you haven't used it before. Data is pulled fast and reliably. Customer support has been great in my experience. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes it isn't clear when metrics aren't compatible with one another (sometimes there isn't anything in the UI to provide clarity on this, you just get a general error message), and it takes some troubleshooting to figure out. This does not happen very often though. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

It expedites and automates data pulls, saving a significant amount of time. It helps keep data organized and in a format that is easy to manage. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

Supermetrics is a high end tool that has consistently developed and improved with every iteration. I like the ease of use and availabiltiy across a multitude of platforms and connectors. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The biggest dislike of supermetrics is the understandable limit to connectors - I wish I could just access them all, however we understand that this isn't always going to be possible with API partner costs. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics is allowing the business to link our clients platforms straight to live dashboards built across mulitple visualisation platforms. Review collected by and hosted on G2.com.

Verified User in Retail
CR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

- Allows me to automate a lot of the recurrent reporting & combining the data into dashboards, allowing me to spend more time in creating new dashboards/insights

- Good experience with customer support Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Pricing (nr of connections in lowest plan & big step up to next plan) Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

- combination of data in one dashboard (looker studio in our case): no more need for monthly (or other interval) exports in seperate platforms

- combination of metrics from different sources: allows for additional insights like calculation of CAC, MER, ... Review collected by and hosted on G2.com.

Andy N.
AN
Senior Data Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

The way all customer service stakeholders tried to solve my problem, from first contact to the head of data visualization trying to reproduce and solve my problem. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing, the communication, response time and willing to help were one of a kind. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Automating insights presentation based on existing metrics values. Review collected by and hosted on G2.com.

Robbie A.
RA
Account Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

Ease of use, number of guides and templates, helpful support staff. This is used for both weekly and monthly reports and is essential to our current reporting soluton. It was very easy to implement and build myself with just a rudimentary understanding of Looker Studio. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing really comes to mind! I've found it to be excellent in general. Maybe some sort of introduction/onboarding for the back end of the platform. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We use Supermetrics to tie together the data sources from different platforms into an easy to review report that allows us to ensure we're on track and able to share a good overview with client. Review collected by and hosted on G2.com.

IN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

No need to develope your own API connections and monitor API documentation and changes of diffrent platfroms. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing in particual stands out in terms of cons. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Automation of reporting Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Supermetrics?

Not much honestly. The product is not worth the money. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

By far the worst thing is their support. They have set up AI chatbot that automatically closes request without resolving them. There is no way to get to human and no way to resolve some issues by ourselves. We paid 1200USD for the product and it didn't even activate license. Their chatbot already closed 3 requests to resolve the issue and we haven't found a way to contact any human being. We literally pay for nothing. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Data sync to Looker Studio Review collected by and hosted on G2.com.

Response from Aleksei Oksanichenko of Supermetrics

Thank you for your feedback. We regret to hear about your experience with our customer support and the chatbot. Our intention was to provide easy access to live support or a convenient way to create a ticket when our team is unavailable.

To better assist you, could you please contact me at aleksei.oksanichenko [at] supermetrics.com? I will be happy to review your situation and provide any necessary assistance. Thank you!

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

The direct connections make it easy to find data and sources. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes the connections to not work right away or the data points are not explained. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Easy reporting and saving time with reporting. Review collected by and hosted on G2.com.

Response from Dylan Caraker of Supermetrics

So glad to hear you're having an easier time with reporting. With the Connectors sometimes not working, be sure to report that in our Community and we'll get to it right away: https://community.supermetrics.com/

Douglas T.
DT
Digital Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

As a user of GCP, I appreciate the convenience of SuperMetrics in extracting data from various Ad Accounts including Facebook Ads, Google Ads, and TikTok Ads. All I need to do is create the necessary data transfers and datasets, and SuperMetrics handles the rest for me. I also want to give a round of applause to their support team who are always willing to assist with any issues. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

While the tool's performance is impressive, it may not be affordable for smaller companies. Bear in mind the price and maybe reach out the the team to find a plan that suits you. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

It's easy to connect and pull marketing data from up to 50 Facebook Ads accounts and 30 Google Ads accounts without the need for coding. We use this data to report company and clients insights Review collected by and hosted on G2.com.

Manu A.
MA
Head of Performance Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Supermetrics?

I love how easy it is to connect data from channel ads to a dashboard and the implementation is 10/10. Super fast Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Well, sometimes the connection fails and you have to reconnect and fix some metrics. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics helps me solve the headache of collecting data and presenting results from multiple ad channels in one place. Review collected by and hosted on G2.com.