Supermetrics
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Supermetrics Overview

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What is Supermetrics?

Supermetrics, founded in 2010 and headquartered in Helsinki, Finland, is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly. With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations. Trusted by more than 200K organizations worldwide, including leading brands like Nestlé, Warner Bros, and Dyson, Supermetrics helps teams streamline their reporting processes—whether using simple spreadsheets or advanced data warehouses—enabling them to focus on growth and innovation. Recognized as one of G2’s Top 50 Best EMEA Software Companies for 2024, Supermetrics continues to pioneer the future of marketing analytics, shaping how businesses harness the power of data.

Supermetrics Details
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Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

How do you position yourself against your competitors?

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including brands like Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics.

What started as a tool to connect data has evolved into a leading platform that consolidates insights from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list.

At Supermetrics, we’re driven by a commitment to innovation, transparency, and customer success. We believe in the power of data to solve problems and create opportunities. As marketing evolves, so will Supermetrics, continuing to empower marketers and analysts to excel in an ever-changing landscape. The future of marketing intelligence starts here.

Seller Details
Seller
Supermetrics
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,971 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.

Jessica G.
JG
Overview Provided by:
Jessica Gondolfo

Recent Supermetrics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A huge time saver for platform data analysis."
Wide integration of platforms, works fast, intuitive design, support responds quickly.
Read more
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Super hilfreiches Tool zur datananalyse"
Super einfach und vielseitig. Es lassen sich fast alle Daten ins gewünschte Tool transferieren. Wir nutzen es, um Performance Marketing daten aus v...
Read more
Tony M.
TM
Tony M.Small-Business (50 or fewer emp.)
4.5 out of 5
"ETL Made Simple"
Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets ...
Read more

Supermetrics Pricing

Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Supermetrics for Google Sheets
Starting at €29.00
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Supermetrics for Excel
Starting at €29.00
1 User Per Month
Enterprise plans
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Per Year
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Supermetrics Media

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Great tool for personalized reports
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783 Supermetrics Reviews

4.4 out of 5
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783 Supermetrics Reviews
4.4 out of 5
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Supermetrics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
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Overall Review Sentiment for SupermetricsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Drew A.
DA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

I am able to pull data from multiple UI's to compile together. Quieries like these would require coding if it wasn't for Supermetrics. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I have issues sometimes with Google Analytics Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Merging data from different interfaces. Review collected by and hosted on G2.com.

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CA
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

That it allows you to visualize data from mutiple data connectors easily. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

That sometimes it troubleshoots and you have to review connections Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

It solves data reporiting and visualization, this saves time and allows us to optimize resources. Review collected by and hosted on G2.com.

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SI
Small-Business(50 or fewer emp.)
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What do you like best about Supermetrics?

Number of connectors, reliable service, helpful support. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Connection steps can be confusing sometimes. Also need to refresh connection sometimes. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We are connecting several data sources to our Google Looker dashboards. Review collected by and hosted on G2.com.

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Isabella G.
IG
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Organic
What do you like best about Supermetrics?

That its super easy to use and understand, it help us to centralize all the information from all the platforms and have everything updated on a daily basis, we love it Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

That some platforms are not available and there is a limit for querys usage, so sometimes we can't add any more and we need to start deleting some, other than that, everything is great Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Updated and automatic information on a daily basis, we can review our campaigns performance everyday and analyze quicker the information to make better desitions Review collected by and hosted on G2.com.

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Verified User in Furniture
CF
Small-Business(50 or fewer emp.)
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Incentivized Review
What do you like best about Supermetrics?

Keeping everything very automated and also the interface is so easy to use. Customer support is really responsive as well, which is amazing! Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

not much really, I think it would be great if the pricing can be more competitive Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Help downloading data from various platform in a timely manner Review collected by and hosted on G2.com.

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Marina M.
MM
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI
What do you like best about Supermetrics?

Practicality and speed in receiving the data Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Nothing, I think the tool meets the requirements. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Resolution in the delay for receiving data and manual time for data collection together. Review collected by and hosted on G2.com.

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Giorgi S.
GS
Head Of Business Intelligence
Small-Business(50 or fewer emp.)
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(Original )Information
What do you like best about Supermetrics?

It is easy to use and connects just in a second Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Its not expensive but its not cheap after all. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics gives us an easy connection between google data studio and facebook ads. Review collected by and hosted on G2.com.

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Victor Henrique Oliveira M.
VM
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

It is the facilitie and the way that data come to data bases. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I think supermetrics spensive for small business. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

It is Join all the data from diferents medias. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Supermetrics?

The big upside is that you can pull a lot of data from certain platforms and have it be in one report, or tailor it to however needed. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It can be confusing with the various third party connectors needed for the various platforms fetching data from. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Able to pull data on a timely basis, and have everything organized as needed, to be additionally used in Looker studio. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Supermetrics?

How easy the platforms is to use and work with. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The limitations of the system like the amount of connections Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Connecting multiple data sources Review collected by and hosted on G2.com.

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