Supermetrics Reviews & Product Details

Supermetrics allows for easy integration of several paid media channels in which we have ads placed.

Thanks to Supermetrics we were able to create a single dashboard for all our channels and now we can compare cost, clicks, impressions, conversions across all our channels. Review collected by and hosted on G2.com.

Sometimes the aggregations (dimensions) will lead to a difference on the overall values of the metrics and that should not be the case. Or at least it should be explicitly stated.

For example, when adding certain columns to our views (lets say, demographics) the total cost or impressions would change. I can understand that the overlapping of dimensions may make for "double counting" some cost, but this should be properly warned, documented, etc. Review collected by and hosted on G2.com.

I most appreciate Supermetrics' ability to consolidate data from various marketing platforms into a single, unified view. This significantly streamlines our workflow and reduces the risk of errors, allowing us to focus on analyzing data and delivering actionable insights to our clients.

Also, the Customer Support team has always been very responsive and helpfull whenever we were facing issue with the tool or data integration. An added bonus! Review collected by and hosted on G2.com.

I find the steeper learning curve associated with Supermetrics to be a bit challenging. While the platform is generally user-friendly, it can take some time to fully grasp all the features and customization options, especially for those who are new to data extraction and visualization tools. Review collected by and hosted on G2.com.

I can connect tools to each other, which used to be difficult to connect. Next to that, the support is also really nice to work with. Review collected by and hosted on G2.com.

The costs for additional output tools is crazy high. Review collected by and hosted on G2.com.

Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets and BigQuery. I love their customer support and they always seems to have new connectors to test out. Review collected by and hosted on G2.com.

The only is issue I run into a script failures sometimes, but this is more on the platform APIs not Supermetrics. Review collected by and hosted on G2.com.

Supermetrics allows our agency to connect several dozen platforms from several dozen clients to create customized reporting. It enables our organization to do this without the need of our development team, or outside help, which allows us to allocate our development resources to other areas. It is a huge help. Review collected by and hosted on G2.com.

Supermetrics isn't as user friendly as we would like. That being said, with a bit of training, our team is able to get just about everything done! We encounter connection bugs pretty regularly which can be frustrating, but it is the nature of the beast when dealing with so man different platforms. Review collected by and hosted on G2.com.

The ease of connecting data to looker and google sheets. Connections take no time at all.

Sometimes we get very quick turn requests for client dashboards or analysis, and Supermetrics allows us to accomplisht those.

We have truly advanced our team and reporting processes with the use of Supermetrics, and use the dashbaords it connects to on a daily basis. Review collected by and hosted on G2.com.

Loading time for large amounts of data can take some time. I feel like that is more of a looker issue than a Supermetrics issue mostly.

In addition, I wish there were more Google conversion fields to pull in! Review collected by and hosted on G2.com.

Supermetrics is an essential tool for anyone who relies on data to make informed marketing decisions. I use it every day to pull data from Google Analytics, Facebook Ads, and Google Ads into Google Sheets.

Overall, Supermetrics is a game-changer for marketing analysts and businesses that need automated, accurate, and easily accessible reporting. Highly recommended! Review collected by and hosted on G2.com.

The initial configuration can be confusing, especially for first-time users. Some connectors require extra steps that aren’t always intuitive. Review collected by and hosted on G2.com.

It does what it's supposed to. Helps me get data in Looker Studio. Review collected by and hosted on G2.com.

It can be expensive as you expand the data you want. Review collected by and hosted on G2.com.

Super simple and versatile. Almost all data can be transferred to the desired tool. We use it to combine performance marketing data from various sources and prepare it in Looker Studio and Google Sheets. Review collected by and hosted on G2.com.

My accounting doesn't like the price, but that's all ;-) Review collected by and hosted on G2.com.

I really like how Supermetrics has a very wide range of connections to other platforms, even some of the obscure ones. The transfers were straightforward and quite easy to implement. Auto transfers, and monitoring can be set up, as well as email notifications (to the team as well) if errors occur. My team and I use it every day to monitor our data performance, and rely a lot on SM for the ETF to our database (which SM also has many DB connections). Review collected by and hosted on G2.com.

Customer support can sometimes be long, but your customer rep would ideally be the first point of contact, who would then escalate an issue. Some connections do not have fields/dimensions that exist on the ad platform but SM cannot populate or extract that data (unknown why, recurring issue but no fix or workaround). Billing receipts/information does not reflect changes made, making email communications essential for knowing changes/new connections added etc. Review collected by and hosted on G2.com.