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Strategy (formerly MicroStrategy) Reviews & Product Details

Reshmi M.
RM
Sr. Business Intelligence Developer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

Easy and intuitive to use. Excellent graphical user interface. A wide variety of options available for customization of visual elements and drill down capabilities of reports and dashboards. Free in depth online classes for users based on professional role in relation to Microstrategy. Very easy to learn for people of all learning styles. Documentation is straightforward with the perfect amount of detail. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Not as much name recognition among colleagues not in IT roles therefore more difficult to get consensus by internal clients for use on a broader or corporate-wide scale. Review collected by and hosted on G2.com.

Recommendations to others considering Strategy (formerly MicroStrategy):

Do a test drive. Offers the best initial impression of software compared to its competitors and doesn't fall short as you keep on driving. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

Easy integration into system from disparate data sources. Develop easy and quick prototypes of sample reports and dashboards using company data with sleek design. Review collected by and hosted on G2.com.

Strategy (formerly MicroStrategy) Overview

What is Strategy (formerly MicroStrategy)?

Strategy (Nasdaq: MSTR) is the world’s first and largest Bitcoin Treasury Company. Our Treasury strategy is based on adopting bitcoin as our primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from our operations, we strategically accumulate bitcoin and advocate for its role as digital capital. Our treasury strategy is designed to provide investors varying degrees of economic exposure to bitcoin by offering a range of securities, including equity and fixed-income instruments. Our technology solutions provide industry-leading AI-powered enterprise analytics software, advancing our vision of Intelligence Everywhere. We leverage our development capabilities to explore innovation in Bitcoin applications, integrating analytics expertise with our commitment to digital asset growth. We believe our combination of operational excellence, strategic bitcoin reserve, and focus on technological innovation positions us as a leader in both the digital asset and enterprise analytics sectors, offering a unique opportunity for long-term value creation. An all-in-one BI platform, Strategy One drives AI powered pervasive analytics at scale for thousands of the largest and most well-known brands in the world. Our modern cloud native platform creates a unified approach to enterprise AI powered analytics that fuels everything from pixel-perfect reporting to bespoke analytic apps to mobile data experiences to modern self-service analytics – all built on a unique underlying data architecture which weaves together data, business rules, and metadata so that they are reusable, inheritable, and privacy-aware.

Strategy (formerly MicroStrategy) Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

MicroStrategy provides a high performance, scalable Business Intelligence platform delivering insight with interactive dashboards and superior analytics.

How do you position yourself against your competitors?

Strategy eliminates the chaos.

Strategy makes it possible to maximize your investment in analytics - without creating mountains of tech debt every time the business evolves. Our modern cloud native platform, Strategy One creates a unified approach to enterprise analytics that can be delivered with the broadest range of options on the market.

Everything is built on a unique underlying architecture which weaves together data, business rules, relationships, and metadata so that components are reusable, inheritable, and privacy-aware. The result is that each successive team saves time and reduces errors. More importantly, it also means that changes to this foundational layer are immediately propagated throughout the system – eliminating rework, driving alignment, and increasing trust.

Transform your apps quickly and deliver a personalized analytics experience with unmatched performance for each user. Utilizing the most powerful semantic layer deliver secure multi-tenancy and self-service.


Seller Details
Company Website
Year Founded
1989
HQ Location
Tysons Corner, VA
Twitter
@MicroStrategy
271,069 Twitter followers
LinkedIn® Page
www.linkedin.com
3,357 employees on LinkedIn®
Ownership
NASDAQ:MSTR
Phone
703-848-8600
Total Revenue (USD mm)
$480
Description

MicroStrategy is a leading business intelligence (BI) and analytics platform provider that specializes in delivering powerful data analytics solutions. Founded in 1989, the company offers a comprehensive suite of tools for data visualization, reporting, and mobile intelligence, enabling organizations to make data-driven decisions. MicroStrategy's platform supports various data sources and provides users with the ability to create interactive dashboards and detailed reports. With a focus on enterprise analytics, MicroStrategy helps businesses leverage their data to gain insights, improve performance, and enhance operational efficiency. For more information, visit their website at https://microstrategy.com.


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Recent Strategy (formerly MicroStrategy) Reviews

LD
Luis D.Enterprise (> 1000 emp.)
5.0 out of 5
"Excellent BI platform"
It's a great platform, with all that this means: robust, reliable, high performance, reusable, secure...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Analyst"
MicroStrategy is great for its powerful analytics and easy-to-use dashboards that make data-driven decisions a breeze.
Manikar U.
MU
Manikar U.Small-Business (50 or fewer emp.)
4.0 out of 5
"Versatile BI Tool with Robust Analytical Capabilities"
MicroStrategy excels in providing a comprehensive and scalable BI solution. Its powerful data visualization and reporting capabilities allow for de...
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Strategy (formerly MicroStrategy) Media

Strategy (formerly MicroStrategy) Demo - Auto Answers
Strategy’s AI-powered chatbot automatically answers questions for self-service insights that explain the "why" behind the data. Ask for specific data points, summaries, or about what-if scenarios in real time. AI simplifies analytics and lowers the barrier to access data. Embeddable in any appli...
Strategy (formerly MicroStrategy) Demo - Auto Dashboard
Unlock AI-powered design and deployment. Auto is your top collaborator on visualizations, dashboards, reports, or entire apps—ask a question and watch content appear on your screen in seconds. Think of the data you want. And the style you want it. Auto will keep up with all your design specificat...
Strategy (formerly MicroStrategy) Demo - Auto SQL
Auto SQL SQL complexity is no longer a problem. Designed for architects, automatically generate accurate and efficient SQL queries to answer business questions. Using natural language processing, Auto automatically translates plain text into SQL. This AI bot creates tables and joins on the fly, ...
Strategy (formerly MicroStrategy) Demo - Advanced Analytics with AI
Revolutionize decision-making with an AI chatbot for advanced analytics. Automatically provide precise forecasting, allowing users to better anticipate market trends and optimize future strategy. Enable key driver analysis to unravel the complex web of factors that influence outcomes, helping org...
Strategy (formerly MicroStrategy) Demo - Auto Expert
Proficient in AI and analytics, our AI Expert chatbot revolutionizes how you find resources or learning materials. Seamlessly integrated into MicroStrategy’s web experience, ask the chatbot questions on a variety of topics and quickly receive personalized responses. Get the latest articles or dem...

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Video Reviews

544 out of 545 Total Reviews for Strategy (formerly MicroStrategy)

4.2 out of 5
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Strategy (formerly MicroStrategy) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Strategy (formerly MicroStrategy)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Fatbardha M.
FM
Member of Technical Staff
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

During my graduate studies, I had the opportunity to work extensively with MicroStrategy platform as part of a comprehensive data analytics project. It is definitely a game changer for data driven projects. While using this platform I liked the most the advanced analytics capabilities that had to offer. It allowed me to forecast outcomes and test different hypotheses with high degree of precision.

The other thing I liked most about this tool is the ability to create dashboards. The drag and drop interface was very impressive and intuitive for me as a first time user. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

There were not many downsides when using this tool. As a first time user I had a bit of trouble of finding enough documentation and online resources for creating dashboards. I had the learn the tool by playing around myself. There arent many resources available to help you get started on the tool. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

MicroStratefy tool helped me solve analytical problem when dealing with a huge set of data. It helped me get insight of that data so I was able to share with my teammates.

It also helped us as a team put these insights into a presentable format like dashboards. Review collected by and hosted on G2.com.

Manikar U.
MU
Data Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

MicroStrategy excels in providing a comprehensive and scalable BI solution. Its powerful data visualization and reporting capabilities allow for deep insights into complex datasets. The platform's robust analytics and the ability to integrate with various data sources make it a standout tool for enterprise-level business intelligence. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

The learning curve can be steep for new users, and the interface might feel outdated compared to other modern BI tools. Additionally, the cost of implementation and maintenance can be high, particularly for smaller organizations. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

MicroStrategy addresses the challenge of transforming vast amounts of raw data into actionable insights. By providing advanced data analytics and reporting tools, it helps in making informed business decisions. The platform integrates seamlessly with various data sources, allowing for comprehensive data analysis across multiple departments. This results in improved decision-making, enhanced operational efficiency, and a more strategic approach to business growth. The ability to create detailed, customized reports and dashboards has significantly streamlined our data management processes, saving time and resources. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Strategy (formerly MicroStrategy)?

The ease of use, being a BI Analyst, it really helps me get things done easily. It has a great ux and allows for more advanced analytics features from the rest of them out there. Its integration is amazing and allows ease of implementation. Talking about customer support, they are really helpful and I have been using it for almost a year. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

It's difficult to use at first/beginner level but getting a hang of it, its really useful for analytics Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

BI problems, it helps me get visualizations made beautiful. It allows me to integrate data from various source to just one platform. Its real-time reporting is great and helpful for providing insights to customers in real time. What i love about MicroStrategy is its scalability, it handles large amount of data which enhances overall performance of the analytics and reporting. Review collected by and hosted on G2.com.

LD
CDO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Strategy (formerly MicroStrategy)?

It's a great platform, with all that this means: robust, reliable, high performance, reusable, secure... Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Although is very extended, it's hard to find good experts in the market... Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

It reaches every different kind of user in the organization, it facilitates self-service so leaves IT time to do some other things Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

I like that it is easy to filter and click through different pages. The integration into PowerPoint is great. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

The biggest downside is the speed. It is so painful to wait so long just to add different columns. It also takes a while to refresh. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

It shows us data from our database is an easily accessible way. It's great to be able to show others some of our important data points and to pull data quickly. Review collected by and hosted on G2.com.

Ana Carolina B.
AB
VP DATA OFFICER
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

It is much more than a BI, its ability to write back, its connectivity allows you to develop wonderful end-user deliverables. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

It is not very friendly, mainly in version migrations Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

In Microstrategy we have unified our old BI and CRM into a very friendly application for the end user with better capabilities Review collected by and hosted on G2.com.

Riddhi S.
RS
Data Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

It was pretty helpful in the process of strategizing. It made my process easier and brought down into simpler steps. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

The only downside was it involved lot of steps and micromanagement in the process. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

The problems involved analyzing, cleaning, arranging, strategizing datasets for reaching a specific goal for clients and delivering expected results and outcomes. Review collected by and hosted on G2.com.

Verified User in Management Consulting
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

MicroStrategy is great for its powerful analytics and easy-to-use dashboards that make data-driven decisions a breeze. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

MicroStrategy can be complex to set up and sometimes feels a bit clunky, especially for less experienced users. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

MicroStrategy unifies data from different sources, giving clear insights and saving time with automated analytics. Review collected by and hosted on G2.com.

Gaurav B.
GB
Data Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

I have been using MSTR for around 2.5 years now. Its very user friendly for front end users for creating reports or dossiers.

1.) Its backend developer tool is also very intuitive.

2.) New datasets intergrations are quite fast.

3.) From user perspective, its scheduled report email functionality is best. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

From MSTR developer perspective, sometimes it becomes really frustrating that it does not allow LEFT JOIN for database tables. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

We use MicroStrategy for business reporting and automation. Client use these reports for taking business critical decisions. Review collected by and hosted on G2.com.

Agustin M.
AM
Software Analyst
Pharmaceuticals
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

Using MicroStrategy, we love the easy to understand premises that it works with, for example when making dashboard reports or comparison sheets, the ease of use is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Maybe the least helpful thing about MicroStrategy could be its menus accesibility, maybe sometimes finding the solution can be behind you and if you don't have a support manual around, it can be difficult. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

MicroStrategy solves analytical processing of transactional data, making reports and comparison, helping improve the business and analyze future events with almost perfect accuracy. Review collected by and hosted on G2.com.