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STAT Search Analytics Reviews & Product Details

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

Quite a few things. It is so simple to set up and instantly start collecting search data. It doesn't require any custom dashboards -- they already exist, right out of the box. And, they are what any SEO needs. Yet, while it is simple, it is anything but basic. There are so many advanced features for the most advanced SEO too. It is my keyword ranking tool of choice. Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

The one feature I wish it had, was page to keyword tracking. I get why it is not included, but it would make a slice of the data even more powerful. Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

Simple, keyword tracking at scale for an affordable price. Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Thanks so much for your review! It's great to hear that you found STAT intuitive and easy to use — right out of the box. We're proud to be your keyword ranking tool of choice and committed to providing you with the best experience possible.

STAT Search Analytics Overview

What is STAT Search Analytics?

We're the ultimate SERP tracking & analytics platform designed to give you quick access to daily, granular SERP data where you can tackle large-scale SEO with accuracy and ease. With STAT Search Analytics, you’ll also get: • Fresh ranks daily — Plus SERP features, search volumes, cost-per-click, and more. • Endless site tracking — Track every domain you need, including your competitors. • Any market, any language — Pin-point places in every market that Google serves. • Open collaboration — Create as many accounts (for your team and clients) as you need.

STAT Search Analytics Details
Product Website
Languages Supported
English
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Product Description

STAT is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.


Seller Details
Seller
Moz
Company Website
Year Founded
2004
HQ Location
Seattle, WA
Twitter
@moz
549,535 Twitter followers
LinkedIn® Page
www.linkedin.com
350 employees on LinkedIn®
Description

Moz is a leading provider of search engine optimization (SEO) software and tools, designed to help businesses improve their online visibility and drive organic traffic. Founded in 2004, Moz offers a suite of products including keyword research, link building, site audits, and rank tracking, all aimed at enhancing SEO strategies. The company is renowned for its data-driven insights and community-driven approach, providing resources such as the Moz Blog and the Moz Academy for ongoing learning in SEO best practices.


Rachel A.
RA
Overview Provided by:

Recent STAT Search Analytics Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Good tool for keyword serp tracking and reporting"
I used this tool to track keyword performance such as ranking and other serp features. Easy to use. Data accuracy is good.
Ivan S.
IS
Ivan S.Enterprise (> 1000 emp.)
4.5 out of 5
"Very good tool for comprehensive SERP insights"
I like the comprehensive scope of SERP features that are tracked and the ability to understand the SERP landscape in your market. It also provides ...
WS
Will S.Mid-Market (51-1000 emp.)
3.5 out of 5
"Best in class daily rank tracking"
Daily updates of the data help with algo impact analysis. SERP Features helps with understanding how Google is evolving - and where opportunities ...
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STAT Search Analytics Media

STAT Search Analytics Demo - Dashboard
Track a thousand keywords. A million pages. Take on one site at a time. Or several all at once. It’s simple to calibrate STAT however you need, so you can make large-scale SEO look easy.
STAT Search Analytics Demo - Share of Voice
Whether its key subdomains, crucial keyword segments, essential SERP features, money-making markets, or even single SERPs, you can view your share of voice metrics any which way you like.
STAT Search Analytics Demo - AI-powered search
With three different AI result types tracking in STAT, you can assess the impact and take full advantage of AI on your SERPs. Know how often and for which keywords AI Overviews appear, see what formats they show up in and how much space they dominate, and examine the source material and Page Auth...
STAT Search Analytics Demo - SERP Features
When new SERP features pop into existence, we’re right there to parse them for you — with 60+ up our sleeve so far. Find the ones you care about most and customize your SERP feature dashboard to showcase only them.
We asked our clients what they loved most about STAT — here's what they had to say.
Play STAT Search Analytics Video
We asked our clients what they loved most about STAT — here's what they had to say.
In this short testimonial video, a few of our clients share why they recommend STAT as their ultimate SERP tracking & analytics platform.
Play STAT Search Analytics Video
In this short testimonial video, a few of our clients share why they recommend STAT as their ultimate SERP tracking & analytics platform.
Answer a few questions to help the STAT Search Analytics community
Have you used STAT Search Analytics before?
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18 out of 19 Total Reviews for STAT Search Analytics

4.3 out of 5
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STAT Search Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for STAT Search AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ivan S.
IS
Head of Organic Performance Operations
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

I like the comprehensive scope of SERP features that are tracked and the ability to understand the SERP landscape in your market. It also provides far-reaching SERP archives so you can see who are the winners or losers after a Google algo update. The customer support is excellent and we have a very good proactive cooperation with their product team, which frequently listens to feedback in making their next product updates. The product is also very easy to integrate with visualization platforms like Tableau, allowing for more options for raw data manipulation. I believe this is the most accurate data on SERP history that you can find in any SEO tool. Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

For a very long time, it had a very outdated design and all its features were not so easily accessible. However, there is a new design on the way (available in beta at the moment) that will fix a lot of these issues. Additionally, it has a great HTML SERP snapshot feature that gives you a real view of what the SERP looked like, but it only goes back 30 days, so expanding this would be a treat. Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

Not only is the data in the tool providing us with a picture of the SERP landscape, we are also able to export a lot of the raw points into our Tableau that we can then customize into dashboards that serve specific purposes - brand and competitor visibility changes, featured snippet opportunities and hunting, Google adding certain features that might hinder our organic strategy. We are also very anxious about the AI Overview feature, and STAT reacted and provided this data in their tool as well. Basically, our SEO success is measured far more easily with STAT. Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Thanks for the glowing review, Ivan! ✨

We're thrilled to hear that you find STAT so valuable for comprehensive SERP insights. It’s also great to know that our SERP features, archives, and integration with Tableau are making your life easier and your SEO strategy stronger.

We're excited for you to see our revamped and revitalized UI and have noted your feedback about expanding the HTML SERP snapshot feature — we’re always looking for ways to improve.

Thanks again for being here!

bryan m.
BM
Search Engine Optimization Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

STAT Search Analytics is the most comprehensive and useful keyword tracking tool I've ever used. Between the simple-yet-powerful organization of things to the simply ridiculous number of reports, my team is able to easily pull keyword data and perform keyword research that make a huge impact on our clients.

Not to mention their stellar customer support - truly top notch. Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

The old interface looks like something out of the '90s, but they're working on it. Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

Keyword ranks / website visibility across a large set of clients Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Thanks for the review, Bryan! We're thrilled to hear that you're loving our comprehensive keyword tracking and reports, as well as our customer support team. The new UI is coming soon—stay tuned for updates!

WS
SEO Program Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

Daily updates of the data help with algo impact analysis. SERP Features helps with understanding how Google is evolving - and where opportunities lie. Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

The interface is dated (though I know they're updating it) Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

Understanding our competitve visibility in search as key driver of traffic and revenue on our eComm website. Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Will, thanks so much for your review! We're so glad to hear that daily data updates and SERP features are making a big impact. Knowing how Google is evolving and where the opportunities are is definitely a game-changer! It's also rewarding to hear that STAT is helping you drive traffic and revenue by giving you insights into your competitive visibility 💪

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

I love that STAT Search Analytics has updated results that are easy and good to use for upper-level insights and takeaways specifically when it has to do with KW ranking and competitive-level insights. The tool was easy to implement and it is a tool that you get to choose whether you want to maximize your use and the features you look at. It's become my go-to tool for easy daily insights and competitive Share of Voice which has been helpful for anything from actionable SEO insights to BOD high-level trends. Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

The only downside is it can get costly as you pay per keyword especially if you have multiple domains that your company owns Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

It's solving a in SERP real-time scrape of what is happening amongst key keywords and a 365 view for Share of Voice analysis of when people are gaining ranking which is particularly helpful when a Google Core Update rolls out as you can start to see the volatility and where the SERP may be favoring competitors or where they are dropping. Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Hi! 👋 Your feedback means the world to us. We're happy to hear that STAT has become your go-to, trusted source for real-time insights and that you've found it easy to use and implement. Thanks for choosing STAT to be a part of your SEO journey!

Scott W.
SW
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

My favorite aspect about STAT is its ability to target anywhere in the world and provide a visualization of the SERP based on the device type you've selected (Desktop or Smartphone). Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

The user interface is a bit 2003, however it is very functional and easy to use once you know where to go for what. Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

It helps us understand how our clients rank in different locations across thousands of keywords and hundreds of different locations. It also provides great insight into who is ranking on our target terms in each of those markets. Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Hi Scott! Thanks for taking the time to review us — it means a lot! It's great to hear that STAT has been instrumental in helping your team understand your clients' rankings across various locations and keywords. We think you'll be happy to hear that in H2, we'll be releasing a brand-new UI — stay tuned! 🚀

JK
VP, SEO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

For our needs managing multiple SEO engagements, STAT allows us to use one tool to track all our keyword positions. It is really easy to set up new projects for all clients and we are using the tool daily to see our how our recommendations are being intrepeted by Google. Customer support has been there when we need them. Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

I think it does what it does really well. Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

We needed a tool that allowed us to track rankings but wasn't tied to a larger, managed service. STAT is really good at rankings and that's all it needs to be. Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Thanks so much for taking the time to share your feedback, John!

We're thrilled to hear that STAT has been instrumental in managing multiple SEO engagements for you and your team and that you've enjoyed our comprehensive tracking capabilities and responsive customer support.

Your satisfaction is our top priority, and we look forward to continuing to support you on your SEO journey 🚀

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

I used this tool to track keyword performance such as ranking and other serp features. Easy to use. Data accuracy is good. Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

Nothing as such, but User interface is too boring. Can be enhanced that. Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

Keyword ranking tracking

Keyword research

Analytics and reporting Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Thank you for sharing your experience with STAT! We're so glad to hear that you find it easy to use and appreciate the accuracy of the data for tracking keyword performance, SERP features, and reporting.

We also appreciate your feedback on the UI. We’ve got exciting updates to the look and feel coming soon—stay tuned!

Paul F.
PF
Marketing Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

The reporting capabilities, how easy it is to use. Customer support is fantastic and always willing to help. Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

No direct integration into Power BI, dashboards could be easier to create. Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

Create more meaningful and impactful content, as well as ad copy. Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Hi Paul! Thank you so much for your review. We're thrilled to hear that you're finding our reporting capabilities user-friendly and that our customer support team has been a valuable resource for you. While we don't yet have a Power BI integration, we do have six Looker Studio connectors and a Google BigQuery connector coming soon. Stay tuned — we're assessing a variety of integrations to add to the roadmap next!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

Accurate organic rankings for keywords

Categorisation to group keywords into topics

Breakdown of SERP features and visibility

Share of voice to understand competitor landscape

Ease of integration with Google Data Studio Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

Slightly outdated interface

More options for dashboard and user configurations Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

Understanding organic performance for clients for relevant keywords (based off keyword research)

Identifying true organic competitors and their market share

Understanding SERP features performance Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Thanks so much for your honest feedback! It's great to hear that you're finding so much value in STAT and that we can help you understand organic performance for your clients, identify true organic competitors, and more. You'll be happy to hear that in H2, we'll be releasing a brand-new UI 🚀

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about STAT Search Analytics?

The visualization of different aspects (real time serps, the overview tab, the sov one) as well as reporting and alerts creation Review collected by and hosted on G2.com.

What do you dislike about STAT Search Analytics?

The fact that sometimes data disappears. Review collected by and hosted on G2.com.

What problems is STAT Search Analytics solving and how is that benefiting you?

Helping with identifying what keywords and pages need further investigation and thus optimization Review collected by and hosted on G2.com.

Response from Rachel Alders of STAT

Hi there! Thanks so much for taking the time to review us. We're happy to hear that you find our interface intuitive and are enjoying the real-time SERPs and reporting. As for data disappearing, we take that very seriously, so please loop in your account manager so that they can investigate any and all issues you encounter!