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SRDS
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SRDS
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3.2 out of 5 stars
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SRDS Reviews & Provider Details

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SRDS Overview

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What is SRDS?

SRDS: Where Media Decisions Are Made. SRDS is the industry standard for media planning, providing agencies and brands with comprehensive and efficient means to incorporate digital and traditional media into modern audience-first buying practices. SRDS has the highest selection of media across magazines, digital media, newspapers, television, direct marketing, out-of-home, radio, and influencers. For over 100 years, brands and agencies have relied on SRDS and its extensive U.S. media data to make informed decisions and plan smarter campaigns. With SRDS, they are able to find everything needed to identify, evaluate and connect with the right audience, all within one platform. For publishers, SRDS is a powerful revenue driver that helps them to connect with media buyers efficiently and effectively. Its platform is comprised of inventory from over 125,000 media brands.

SRDS Details
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Provider Description

RDS Print Media Circulation helps you find the best markets for newspaper advertising and which newspapers reach those markets best.

Seller Details
Seller
WPP
Year Founded
1971
HQ Location
London, London
Twitter
@WPP
126,345 Twitter followers
LinkedIn® Page
www.linkedin.com
52,990 employees on LinkedIn®
Ownership
LSE:WPP
Total Revenue (USD mm)
$13,234
Mike N.
MN
Overview Provided by:
Mike Neerhof
Marketing Director at SRDS | Videographer

Recent SRDS Reviews

Verified User
G
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Used for planning POVs, print"
Needed to incorporate print plans into buying schedule and SRDS helped with the planning of those practices
Read more
NH
Nicole H.Mid-Market (51-1000 emp.)
2.5 out of 5
"Good for quick information"
I primarily use SRDS when I'm under the gun for a client deliverable and want to get basic print publication information (circ, on-sale dates, clos...
Read more
Nicole D.
ND
Nicole D.Mid-Market (51-1000 emp.)
3.5 out of 5
"Use for media POVs and consideration sets"
Used this often for multiple projects including facts for media POVs, rationale/recommendations, as well as consideration set discoveries for niche...
Read more

SRDS Media

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3 SRDS Reviews

3.2 out of 5
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3 SRDS Reviews
3.2 out of 5
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Here's how.
Verified User in Marketing and Advertising
GM
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task SRDS helped with:

Needed to incorporate print plans into buying schedule and SRDS helped with the planning of those practices Review collected by and hosted on G2.com.

What do you like best about SRDS?

Interface is easy to follow and good for getting quick info Review collected by and hosted on G2.com.

What do you dislike about SRDS?

Info available is not always updated so I end up having to weed through extra info Review collected by and hosted on G2.com.

What problems is SRDS solving and how is that benefiting you?

Problem: Out of date info

Benefit: Lots of titles available for print to helpnwith planning Review collected by and hosted on G2.com.

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NH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task SRDS helped with:

I primarily use SRDS when I'm under the gun for a client deliverable and want to get basic print publication information (circ, on-sale dates, closing dates, and specs). The database is extensive, but I find that it is typically out of date in terms of media kit links. Review collected by and hosted on G2.com.

What do you like best about SRDS?

quick information, easy to use, industry standards Review collected by and hosted on G2.com.

What do you dislike about SRDS?

not always up to date, links to media kits don't always work, just the basic information available Review collected by and hosted on G2.com.

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Helpful?
Share
Admin Approval Link
Nicole D.
ND
Customer Engagement Manager II - Planning
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task SRDS helped with:

Used this often for multiple projects including facts for media POVs, rationale/recommendations, as well as consideration set discoveries for niche businesses like b2b, insurance, food, restaurant operations, etc. Review collected by and hosted on G2.com.

What do you like best about SRDS?

user friendly and has access to most titles and information. Review collected by and hosted on G2.com.

What do you dislike about SRDS?

some of the publications have outdated information like media kits and occasionally do not come up under broad searches without very specific names. Review collected by and hosted on G2.com.

Recommendations to others considering SRDS:

yes Review collected by and hosted on G2.com.

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