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SqueezeCMM Content Marketing Analytics Reviews & Product Details - Page 2

SqueezeCMM Content Marketing Analytics Overview

What is SqueezeCMM Content Marketing Analytics?

SqueezeCMM provides customizable content analytics for professional marketers.

SqueezeCMM Content Marketing Analytics Details
Languages Supported
English
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Product Description

SqueezeCMM is a platform that tracks content marketing performance across email, community, social media, web and native advertising using a robust and proprietary classification engine


Seller Details
Year Founded
2013
HQ Location
Toronto, ON
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®

Jennifer E.
JE
Overview Provided by:
President B2B News Network; Co-founder SqueezeCMM

Recent SqueezeCMM Content Marketing Analytics Reviews

Victoria V.
VV
Victoria V.Small-Business (50 or fewer emp.)
5.0 out of 5
"A fantastic retargeting system for niche audiences"
We use SqueezeCMM for the documentary film Shadow of Dumont, a history documentary around Metis leader Gabriel Dumont and it really gave us a way t...
Daniel N.
DN
Daniel N.Small-Business (50 or fewer emp.)
5.0 out of 5
"A need for the screen sector"
The ease of understanding data in a comprehensive dashboard translates the technical back for users new to analytics to understand how their decisi...
John A.
JA
John A.Small-Business (50 or fewer emp.)
4.5 out of 5
"Using SqueezeCMM during our political campaign"
The dashboard was helpful as we could see our results as they happened. We could then make changes quickly to our messages for better impact. ...
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SqueezeCMM Content Marketing Analytics Media

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22 SqueezeCMM Content Marketing Analytics Reviews

4.9 out of 5
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Overall Review Sentiment for SqueezeCMM Content Marketing AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AM
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

Measurement and the ability to track dark social linke Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Nothing. Easy to use and the team is great! Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

Measurement and IP retargeting has been very effective. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

We recently started using Squeeze to track the performance of our client’s content across channels. It's given us better insights about customer behaviour and what kinds of content perform well (and where we should invest more – and less). The ability to give each client their own dashboard is great – they’re much more engaged when they can check on performance themselves, and opens up useful conversations with them about future campaigns. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

There's a learning curve. And the system handles complex data sets, so you need enough data to put it to good use. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

Helps evaluate the performance of content across channels. With so many content options (which format, which channel), Squeeze helps us determine on a client-by-client basis what to focus on. Review collected by and hosted on G2.com.

AG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about SqueezeCMM Content Marketing Analytics?

Our customers love SqueezeCMM because they get their own dashboard with real time data showing exactly what their content performance looks like. This helps us and them to see how our targeting is performing compared to other campaigns - with minimal setup Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

The only thing I can think of is more varied data visualization! Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

Knowing what content performs, where, and doesn’t. A simple real time action dashboard for all your properties is really cool. Review collected by and hosted on G2.com.

Claude G.
CG
CEO
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

SqueezeCMM tells us what works! It extends the reach of our targeting campaigns and gives our customers actionable insights into what content is working on what channels for much more effective retargeting. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Data storage fees are high but cheaper than most other targeting options. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

It gives our customers actionable insights into what to do where, and new audiences to retarget. A great hypertargeting investment for B2B marketers with niche audiences who can’t afford more expensive solutions Review collected by and hosted on G2.com.

EW
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

Well beyond clicks and views, this taxonomy-driven tool delivered real insights into which content pieces were (and weren’t) being read, shared, commented on, shared again and so on. The analytics helped me direct resources to the content formats and topics that our target markets were interested in consuming. Cost-effective tool that I recommend as a part of every marketing tech stack. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Took a bit of time to get the team "squeezing" links and understanding how it fit in the overall tech stack. But after that, smooth sailing. Review collected by and hosted on G2.com.

Recommendations to others considering SqueezeCMM Content Marketing Analytics:

Set aside time to train a few people on the platform. It's fairly simple but it only works if you use it on all content. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

The vexing problem of knowing what's going on with marketing content. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

The Squeeze CMM team and Jen in particular. They are knowledgeable, easy to work with and responsive. They care about their client's success. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

We were conducting a pilot with SqueezeCMM. Overall experience was positive, so nothing in particular to dislike. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

We were using SqueezeCMM to help us amplify a new brand awareness campaign. Review collected by and hosted on G2.com.

Response from Jennifer Evans of SqueezeCMM Content Marketing Analytics

Thank you so much!

Daniel B.
DB
Marketing Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

Excellent taxonomy system. Peace of mind in the knowledge that our link data is being collected and stored in a manner that is hygienic - with the ability to cleanse further in the future. Responsive team at Squeeze who seem generally interested in our progress with their tool. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

A few quirky interface issues - but these are being constantly addressed by the Squeeze team. The analytics on their own are good, but not spectacular. However, the ability to download the data in standard csv and Excel format for use in our own analytical software makes this largely unimportant. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

Just as advertised - seeing what marketing collateral drives what kind of engagement. Review collected by and hosted on G2.com.

Kate B.
KB
Owner KateBaggott.com
Writing and Editing
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

Squeeze CMM is remarkably easy-to-use and, because you control the measurements, immediately meaningful. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

There is nothing to dislike about Squeeze because it is a flexible tool with a defined purpose. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

When I want to know how a piece of content is performing, and under which circumstances it reaches the target, then I can track testing with SqueezeCMM Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
AB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

Great visualizations - works well and is easy once it gets set up. Powerful. Like that it doesn't require marketing automation software to give us great visualizations. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

Take the time to learn how to use it - just like any other software. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

Easy to see how a campaign is performing which allows you to make adjustments during the duration of the campaign. Review collected by and hosted on G2.com.

Alex M.
AM
Executive Vice President, Sales & Marketing
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SqueezeCMM Content Marketing Analytics?

The ability to aggregate data in one spot, analyze that data, and then make action plans that are based on factual results. Review collected by and hosted on G2.com.

What do you dislike about SqueezeCMM Content Marketing Analytics?

There really isn't anything that we dislike about the solution. Review collected by and hosted on G2.com.

What problems is SqueezeCMM Content Marketing Analytics solving and how is that benefiting you?

We're using SqueezeCMM to better understand the value of our various marketing channels so that we can maximize the results we're getting from each channel. Review collected by and hosted on G2.com.