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Square Marketing Reviews & Product Details

Vivian G.
VG
Founder & Owner, CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

I like the opportunity to build a newsletter for free attached to my customers' total list Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

I dislike the limited function and interface Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

It makes it easier for my team to create and share marketing content. Review collected by and hosted on G2.com.

Square Marketing Overview

What is Square Marketing?

Create, send, and track email marketing campaigns in minutes. With our email marketing software, you can easily design custom email, set up automated campaigns, and see how your marketing efforts affect your bottom line—right from your Square Dashboard.

Square Marketing Details
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Product Description

Create, send, and track email marketing campaigns in minutes. With our email marketing software, you can easily design custom email, set up automated campaigns, and see how your marketing efforts affect your bottom line—right from your Square Dashboard.


Seller Details
Seller
Square
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@Square
307,602 Twitter followers
LinkedIn® Page
www.linkedin.com
7,187 employees on LinkedIn®
Ownership
NYSE:SQ
Total Revenue (USD mm)
$9,497
Description

Square is a financial services and mobile payment company that provides a range of tools for businesses to accept payments, manage sales, and streamline operations. Founded in 2009, Square offers point-of-sale systems, payment processing solutions, and business management software designed for businesses of all sizes. Its user-friendly interface and robust features make it a popular choice for merchants looking to enhance their payment capabilities and improve customer experiences. For more information, visit their website at https://squareup.com.


Paul R.
PR
Overview Provided by:
Growth Marketing & Content Strategy at Square

Recent Square Marketing Reviews

Beau C.
BC
Beau C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Amazing for my business, absolutely loved it!"
The SMS Marketing system is great, it integrates with your square POS System to collect more contacts to market to. And creating beautiful emails i...
Vivian G.
VG
Vivian G.Small-Business (50 or fewer emp.)
3.5 out of 5
"Good for Newsletter but it could improve a lot."
I like the opportunity to build a newsletter for free attached to my customers' total list
Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.0 out of 5
"So far so good"
It has helped achieve more informed decisions.
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Square Marketing Media

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22 out of 23 Total Reviews for Square Marketing

4.3 out of 5
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Square Marketing Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Square MarketingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Beau C.
BC
Chief Executive Officer
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

The SMS Marketing system is great, it integrates with your square POS System to collect more contacts to market to. And creating beautiful emails is easy! There are a ton of features that we loved such as scedhuling messages and emails. We used it all the time to promote specials for our business! Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

The character limit on SMS texting was annoying, along with the limited hours you could send an SMS Blast. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

Not being able to ensure that all of our members and guest were aware of our specials and events. We used to use social media, which some of our members did not use, making it difficult to make them aware of what is going on. Review collected by and hosted on G2.com.

Verified User in Hospitality
AH
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

It's pretty quick to setup a campaign. I like the integration of their data from point of sale. Email delivery is pretty accurate as well and I like the recipept marketing options too. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

I feel like the platform is more limited in design compared to its competitors and the placement of where you change the subject line of an email makes it easy to miss if you happen to be copying a previous email for a new campaign. I also don't like how they hold data hostage so it's hard to move all customer info to other platforms. I also wish that it was easier to send test emails to others on my team through the system. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

I mainly use the marketing feature to reach brick and mortar customers via email and receipt marketing. They've made us able to reach more customers than before due to the data in the checkout process. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

It has helped achieve more informed decisions. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

It could more industry relevant in some cases. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

Business case to invest in certain types of digital media. Review collected by and hosted on G2.com.

FG
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

Square Marketing offers me great variety to be the best in marketing. It is successful in monitoring prospects and providing analysis with a very important insight to make the best decision. The support is excellent and of great quality. It works very well and many processes can be automated. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

I wish I had more templates when selecting campaigns, in fact I don't do the campaigns because I find very little variety in the templates. Review collected by and hosted on G2.com.

Recommendations to others considering Square Marketing:

It facilitates very well the marketing process in any company, whether large, medium or small. It is definitely approved by my team that has done a remarkable job with the effort of the employees. If you have a market idea for your organization, use Square Marketing and start building it. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

We definitely liked the program, it has many easy procedures to do them to develop a comprehensive monitoring project in social networks for example. You will have a lot of features that will help you create a solid line of strategy. Review collected by and hosted on G2.com.

Tammy F.
TF
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

Easy to use and navigate. We like all the options too. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

Not much of anything to dislike. We have had good luck with it. Review collected by and hosted on G2.com.

Recommendations to others considering Square Marketing:

Go through the help section and tutorials online to save time. It's easy to figure out though Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

We are now able to reach customers 24/7 with good success. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Square Marketing?

Its intuitive speed, the added value of its presentations, the impeccable work order that develops its programming, the brilliance of its content, the native effectiveness of its tools, the informative relevance, the codes, buttons and options that contain its central page of operations, establish clean and fresh parameters to begin to carry out an infallible marketing management in its totality, which adds great achievements to my company, for having the tools of text placement for the process of adaptation of the illustrative references, technically designed for this work. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

An erroneous preparation of landing plans in your page, affects the entry of the client when providing the corresponding data for the login, action that causes delays when starting to perform the necessary tasks for the user, error that subtracts properties of agility in the way of providing the corresponding solutions according to their requirements. Review collected by and hosted on G2.com.

Recommendations to others considering Square Marketing:

A software that defines the sales of your organization, marking a plan of extraordinary results, deserves to be used by everyone, being the case of square marketing, a program that greatly improves the techniques of implementation of commercial activation resources, which generate a quality of opening sources of performance enriched by professional methods of high range, producing great opportunities to increase a complete management sales Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

The tools of square marketing give origin to the campaigns of my company, where the quality of their information verification, internal communication of data, intelligent tracking of appreciation of working behaviors, the proper size of their panels of adjustment of product representations, the interface of their programming lies in the performance that is obtained by managing the marketing executed in my organization with this system of digital sales customization. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

Square marketing is a robust platform for expanding marketing campaigns through high quality and fully customized emails, the service is excellent for setting up automated campaigns, to increase the reach to customers, has a variety of templates that are excellent for customization, the software has the advantage of integrating very well with multiple social networks, is very easy to use and its level of innovation is one aspect by which square is a very comfortable platform. The software provides analysis with very broad information on the progress obtained in each implemented campaign, has very explicit graphics, its interface is very innovative and high definition. Square is a quite complete service to work firmly and with high efficiency. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

Square is a service of which there is very little negative to talk about, the biggest drawback I see of this service is that it has a very slow support team to work on providing support to users, I would really like to have a support team that works faster to provide security to users, there are also some sessions in the interface in which the software slows down a little, but to be honest this is something that has not caused me concern, as it has happened to me on very few occasions. Review collected by and hosted on G2.com.

Recommendations to others considering Square Marketing:

The reasons why I can recommend the service of square marketing are, is a very broad tool, its operation is phenomenal, ease of use and handling, opportunity price and its service is potential to exceed the expectations of its users, really square is the best alternative among many email marketing software that exist today. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

Square Marketing is a service that I can honestly say has helped us a lot in handling large email campaigns, square favors us enough to work in a relevant, unique and quality in each campaign. The service is of high productivity for our team and its low cost makes it a very profitable software for our whole company. Review collected by and hosted on G2.com.

LW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

I like that it is very difficult to make a mistake with Square Marketing. It is all very streamlined and it kind of "guides" you through every step. I also love that you can insert products or discounts in newsletters so that your customers has all the information at their fingertips and you don't have to do so much work to add something new. If you are new to digital marketing, then Square is a great place to start! It also saves all your visitor's emails and these you can only use if you have Square Marketing - that means no need to collect emails so you have someone to send newsletters to - its all done for you. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

I don't personally like that it is so streamlined. I prefer to have the ability to design, customize, and make it my own. That is lacking in Square and it shows. All emails will look the same, and to share to FB/Social Media is a waste because it comes out looking so "corporate" which is not what most brands want to signal today. Review collected by and hosted on G2.com.

Recommendations to others considering Square Marketing:

The most important question to ask yourself is this: do you enjoy designing? do you enjoy customization? Or do you prefer a program that will make it easy for you to "plug and play"? If it is the latter, you will love Square. They even tell you what you should write where in your message which can simplify the process. However, if you live for designing and writing copy, then this is not for you. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

One problem we were having was in our start-up fase for one of our newer brands. We didn't have any emails and we had to close for renovations very suddenly - a quick sign up with Square later and we sent an email to 400 customers about our sudden closure. We would never have been able to do the same with a traditional newsletter company (like mailchimp), because we would never have had the opportunity to collect emails like this. Review collected by and hosted on G2.com.

SF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

Square marketing is best for those who have an in-store operation that is combined with an online store and regular customers who come once or twice a week. Square marketing connects to the data your POS has collected and allows you to send emails to all your previous customers who have used their credit card when purchasing or has entered their email for a receipt. Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

I wish Square Marketing used more of the features you get when using Weebly (now Square E-commerce) so that you had more options for customizing your marketing program and your emails. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

Manually collecting emails by asking customers to sign up is never going to be as effective as a program that collects this information from someone's credit card. That is the strength of Square. Review collected by and hosted on G2.com.

NL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Square Marketing?

I like that this tool is easy to use, is 100% compatible with your Square POS and uses the emails your clients or customers have left at check out (it automatically collects these). Review collected by and hosted on G2.com.

What do you dislike about Square Marketing?

I want more options to edit and customize. I want to be able to use the emails that Square has collected for me in MY way. I want to use them for MY purpose. I dislike the way they monopolize the emails. Review collected by and hosted on G2.com.

What problems is Square Marketing solving and how is that benefiting you?

Collecting your customer's emails can be difficult if it is not automatic on the side of your POS. Square automatically collects emails and with the click of a few buttons you can reach anyone who has visited your store and paid with card. Review collected by and hosted on G2.com.