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SpyFu Reviews & Product Details

Tim V.
TV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SpyFu?

I really like Spyfu over their competitors like SEMRush because it's much easier to understand the data and less busy on the dashboard. I also love their reports and tutorials as it makes it easy to understand how to create comparative reports for keyword analysis. The best thing about SpyFu is their customer support. Just very easy to deal with and they are very fast at helping you out. I spoke to Danielle recently and was simply blown away by the no-nonsense, straight to resolving issue approach and very friendly. I really think their biggest strength outside of being a comprehensive and robust SEM and SEO tool is their level of support. TOTAL GAME CHANGER. Really appreciate your help Danielle !! Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

There's actually not a whole lot I don't like about it. The platform as I said before is very easy to use and it does take some time to get through all theiir different things that they offer so I think the best approach is to consume their content over a few weeks but using their platform regularly to get well acquainted. Best bang for buck platform in my opinion. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

Its very intuitive and I've had a few friends in the industry say to me its' just much easier to understand the data but also the summary reports are incredibly insightful. It's just miles ahead of their competitors. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

"Best bang for buck platform" -- love this! Thank you for your 5-star review Tim! Hearing that the data is clear and easy to understand is music to our ears. That's our clear goal every time to bring something new to the tool.

SpyFu Overview

What is SpyFu?

SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors. You can also do deep keyword research. Find the domains that buy it or rank for it-- all with history to boot. With deep insights and reporting, SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion.

SpyFu Details
Discussions
SpyFu Community
Languages Supported
English
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Product Description

SpyFu exposes the search marketing secret formula of your most successful competitors.

How do you position yourself against your competitors?

SpyFu never limits how many searches or exports you can do, or how much data you get in those exports. Having an “all you can eat” pass ensures the quality of your research with nothing hidden from your view. That includes searching URLs like subdomains and paths, something others don’t do.

We imagine what could make an SEO’s work faster, more certain, or more effective. For example, our backlinks tool cuts through a lot of legwork on your part to tell you which links help you rank on a specific keyword.

SpyFu also has 7 years of ranking history for every keyword and domain. Patterns that emerge over time show you what can help your own site rank. Spotting changes alongside Google algorithm updates, you learn to avoid mistakes. We also use the top 50 organic results on the SERP, far beyond the top 20 you get from other sites.


Seller Details
Seller
SpyFu
Year Founded
2005
HQ Location
Scottsdale, AZ
Twitter
@spyfu
6,702 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
Phone
(888) 201-0422
Description

SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.Learn how your competitors’ trail of actions paid off for them, their exact ad copy that drives leads, and gives an unrelenting, over-their-shoulder peek at blueprints of their most-guarded online advertising plans.


Sidra C.
SC
Overview Provided by:
Communications at SpyFu and RivalFlow AI

Recent SpyFu Reviews

Kiar O.
KO
Kiar O.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great resource for SEO research"
Very easy to use interface that allows you to do some basic searches all the way to very detailed ones.
Tony P.
TP
Tony P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Everything I need for our business, clients, and our competition."
The best things about SpyFu are the ability to send automated reports to our team, and our clients, the number of features, the ability to implemen...
Anthony J.
AJ
Anthony J.Small-Business (50 or fewer emp.)
5.0 out of 5
"SpyFu is OnPoint!"
I like that I can see the ad spend of major companies on specific things. I like the price. I like that I can see what PPC will be for certaint w...
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SpyFu Media

SpyFu Demo - DomOverv.png
Type in a domain, and we will start with an overview of their SEO and PPC metrics. Dive in further from there.
SpyFu Demo - SEO Overview
Our SEO Overview is quick glimpse at any domain's SEO performance. It takes you to deeper details like a site's Top Pages, its ranked keywords, its backlinks and far more.
SpyFu Demo - Advanced Keyword Research and Tracking
Our new Keyword Tools lets you get next-generation metrics on keywords to speed up and deepen your keyword research. It gives you new keyword ideas and inspiration to build new content. (image) In the MySpyFu Keyword group rollup: see the performance of your keyword groups inside this project ...
SpyFu Demo - SpyFu Kombat gives clear answers on keywords your competitors share that you don't have
SpyFu Kombat gives clear answers on keywords your competitors share that you don't have. Exclusive keywords can help you single out bad matches for negative match settings in your AdWords campaign.
SpyFu Demo - Interactive AdWords Advisor Report
Get instant, on-page advice of keywords to buy right now
SpyFu Demo - Ad History for a Domain -- ad variations
We track--and keep--ad variations that domains run. You can search our data to find the ad copy tests that a competitor ran, including the actual copy that they stuck with.
Answer a few questions to help the SpyFu community
Have you used SpyFu before?
Yes

Video Reviews

511 out of 512 Total Reviews for SpyFu

4.6 out of 5
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511 out of 512 Total Reviews for SpyFu
4.6 out of 5
511 out of 512 Total Reviews for SpyFu
4.6 out of 5

SpyFu Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SpyFuQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Anthony J.
AJ
Digital Marketing Specialist and Marketing Funnel Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SpyFu?

I like that I can see the ad spend of major companies on specific things.

I like the price.

I like that I can see what PPC will be for certaint words that I may be interested in.

I also like that I can see alot of my competitions information.

I also like that I can see questions that people ahve asked about specific topics. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

As of 10-30-2024 I have not found any dislikes yet. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

SpyFU solves the SEO problems which benefits me on being better found in search engines.

It solves the problems not knowingwhich domains are available for specifc keywords, how much the comepetion is spending on ads, specifics keywords and it benefits me by showing what the competitions top ads are. Review collected by and hosted on G2.com.

Joshua H.
JH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SpyFu?

Spyfu is one of the most complete SEO softwares in the game today. What really sets them apart is ease of use and pricing. We used other products like SEMrush for a lot of the functionality that Spyfu provides. The competitor tools may simply be the best in the game. The ability to track your competition easily and quickly can give any business or agency a huge leg up. The program is easy to use on a daily if not hourly basis. Customer support is quick to answer but also provide solutions. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

Reporting isn't great for what current clients prefer so most of it can't be used. The issues are mostly aesthetic. The other issue is the accuracy of SEO clicks. It is almost always about 1/10th of the actual results when compared to Google Analytics. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

Competition for SEO has never been greater. With Google trying to push more people to paid ads, it has almost become cut throat. Google's constant change of the algorhythm makes tracking and reporting crucial for agencies like ours. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for your 5-star review of SpyFu! We're happy to hear that the ease of use stands out, as well as the pricing. I'm happy that it's such a big part of your regular competitive research. We'd be curious to hear more about what your current clients prefer and would like to see. Thanks again!

Tony P.
TP
Senior Web Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about SpyFu?

The best things about SpyFu are the ability to send automated reports to our team, and our clients, the number of features, the ability to implement strategies and integrate it into our daily methods, and the high level of customer support. We use SpyFu almost daily for both our clients and us. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

The only thing I dislike is not so much a dislike as a challenge; The ease of use is a little difficult for a novice, but between working with the system and customer support, anybody can do well with it in a short amount of time. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

We can see the competition between our clients as well as ourselves both organically and those that are paid. SpyFu has also allowed us to see what other keywords, both short and long-tail, will help us not only match our competition but exceed it. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for your 5-star review of SpyFu! It's great to hear that customer support has been a stand-out for you. We're happy to be part of your toolset.

Shobhit G.
SG
Digital Marketing Strategist &amp; Automation Specialist
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SpyFu?

the best thing about spyfu is its gives you fast access to ranking histories, backlink strategies, and SEO analysis. In addition, you can get a brief overview of the top organic keywords, top paid keywords, estimated monthly SEO clicks, expected monthly PPC clicks, top pages, backlinks, and other relevant information about the domain. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

The least helpful thing about spyfu is inaccurate data sometimes SpyFu's data is inaccurate.

Lack of search engine distinction sometimes SpyFu doesn't differentiate between traffic from Google and other search engines. No keyword trend data spyfu keyword research tool doesn't include trend data, which can help identify seasonal and trendy keywords. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

Spyfu is help me understanding my own SEO strategy and competitors one. Spyfu is important tool for understanding SEO management and marketing strategy. It is easy to implement the tool for 3rd party integration and you can use it for keyword research. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you, Shobhit, for taking the time to leave such a detailed review of SpyFu! We're glad to see it being such a valuable part of your SEO keyword research.

Eran E.
EE
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SpyFu?

The way they marketing themselfs is great Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

They cahrged us 99$ without getting our permmision for 3 months. Never the less, they didnt even sent invoices for the charge and We decovered it from our credit card charges.

When trying to contact them I accountered with chatbot that doesnt understand what I want and there is no human to speak with. Still waiting for them to reply my email and I will update as soon as we suttle this matter. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

They help to understand compitators marketing overview Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for sharing your experience with us, Eran. I see that our support team refunded those charges for you. I can definitely understand your frustration with the after-hours chat bot. I will pass that along to our team to see if we can find a way to make it more helpful when our support staff is unavailable.

M H.
MH
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SpyFu?

SpyFu allowed me to check them for a "free" trial. Actually, this meant that I was able to pay for the tool and once I'd explored the features, I was able to cancel my subscription instantly by using their chat feature to cancel and ask for a refund. They gave me no hassle and I was instantly canceled and refunded. Never seen this before, no fuss, no questions, just kindess. I love their tool for spying on competitors Google Ads, but the competitor I was searching wasn't running ads, so I needed to allocate my clients spend elsewhere. That said, I trust SpyFu because they're here to help, and it's refreshingly easy to use with no strings attached. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I was also looking to see if SpyFu allowed me to spy on Facebook Ads or other social media platform ads. I'd love to see SpyFu expand. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

SpyFu allows me to optimize my Google Ads campaigns by spying on what works for my client's competitors. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for your 5-star review! Even though the subscription was not right for you (with your competitors not running ads), we are happy that you tested the features and left with a great experience. We're happy to help when you are ready to come back.

annie v.
AV
marketing and communications
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more.

Some additional UK updates required but for the price a great addition to the tool-box.

Great, fast, customer service from real people:) Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

Some of the UK features are yet to be fully rolled out. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

Summary reporting and quick research tools. Great US features and many useful for UK market. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for your great review, Annie! We're thrilled to hear that about your experience with our Customer Service team too. We've made it a point to weave in the human aspect that can get lost so easily. I love seeing your examples of how you're using SpyFu across multiple channels.

Suman R.
SR
Search Engine Optimization Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SpyFu?

It is helpful tool for Competitors Analysis and keyword research. Using this, I can keep an eye on competitors activity like thier backilins and top ranking content. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

It provide data from limited contries and sometimes data is inaccurate. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

Good for Competitors Analysis. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for your review of SpyFu. Glad to see it helping you with your competitive research!

Lovely B.
LB
Search Engine Optimization Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SpyFu?

SpyFu is the best tool to find Competitors backlinks and the keyword in which they are ranking. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I don't dislike anything about SpyFu. It's really a fantastic tool. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

It helps in Keyword Research and competitors analysis Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you so much for your 5-star review of SpyFu!

Anahit A.
AA
SEO Content Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SpyFu?

It gives pretty accurate and close to reality metrics when it comes to competitor research. Another thing I appreciate is that the free plan itself is very helpful and can actually be of use for competitor audit reports. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

The interface is a bit confusing. Some of the features such as "Top Organic Competitors" is not accurate most of the time. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

It helps me analyze competitors without spending much resources and using 10 different tools. It is an all-in-one solution for complementary audits that I provide to my clients. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

Thank you for your review and feedback of SpyFu. We're happy to help as an all-in-one solution for your client services.