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Sotrender Reviews & Product Details - Page 3

Sotrender Overview

What is Sotrender?

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, users demography, comment sentiment, content overview and many more, - pivotal Facebook, Instagram, Twitter and YouTube metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals.

Sotrender Details
Languages Supported
English, Polish
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Product Description

Master reporting and benchmarking your social media communication thanks to Sotrender's AI models. Effortlessly analyze Instagram, Facebook, and more.


Seller Details
Seller
Sotrender
Year Founded
2010
HQ Location
London
Twitter
@sotrender
6,649 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®

Iva D.
ID
Overview Provided by:
Fan of Social Media and Social Advertising | Passionate about product, marketing, content | Social media ads trainer

Recent Sotrender Reviews

Vergel C.
VC
Vergel C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great solution for optimizing social media performance"
Sotrender helps me a lot when it comes to understanding my followers’ behaviors/preferences, analyzing content performance and monitoring the progr...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A must-have for any social media team"
There are three things I love about this tool, in particular: 1. How easy and seamless is the process of analyzing the results of our social medi...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Highly recommended social media analytics tool"
Sotrender is just great! It significantly fastens the process of analyzing our profiles’ performance and simplifies monthly reporting. We also like...
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Sotrender Media

Sotrender Demo - Profile overview in Sotrender
Check, among others, the growth of fans on your profile within selected time period.
Sotrender Demo - User activities in Sotrender
See user activities (reactions, comments, posts, shares) within selected time period.
Sotrender Demo - Comparing results between profiles in Sotrender
You can check the most important profile stats for selected profiles, amongh others: number of followers, followers growth, activity index etc.
Sotrender Demo - Analyzing Instagram ads in Sotrender Ads
Compare results of your past or ongoing campaigns, among others: impressions, reach, spend.
Sotrender Demo - Benchmarking ad results in Sotrender Ads
Compare your ad results with competitors (in selected category). You can check: impressions, clicks, CPC and CPM.
Sotrender Demo - Tracking ad spends in Sotrender Ads
Thoroughly analyze your ad spends with automatically generated, readable charts.
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113 Sotrender Reviews

4.8 out of 5
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113 Sotrender Reviews
4.8 out of 5
113 Sotrender Reviews
4.8 out of 5

Sotrender Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SotrenderQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Daria B.
DB
Fotograf
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sotrender?

The tool works in an intuitive way and is very easy to use. It provides the most important data, as well as allows you to compare it with the results of other companies.

An added bonus is the support and willingness to help from the staff. I love the way Sotrender's support works. The contact is fast and hassle-free. If necessary, the consultants themselves offer a phone call. All problems are resolved at an express pace. This is a big advantage that I have noticed when working with Sotrender. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

There is no such thing. If there were any problems, they were solved at an express pace, thanks to reliable support. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

Simple and fast monitoring of brands and the effects of ongoing activities. Sotrender helps you get better results from your social media activities. Review collected by and hosted on G2.com.

WM
Social Media Team Leader
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sotrender?

Sotrender is a simple way to analyze social media data. It provides extensive analytics by eliminating time-consuming manual work. The data are presented in a clear, structured way, so it’s easy to draw a conclusion based on them. Moreover, the tool allows you to compare your performance with competitors quickly. It’s also worth mentioning that Sotrender maintains high customer service standards – the team is always willing to help. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

The manual tag system could also be applied to competitors’ profiles. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

Performance monitoring, competitor analysis, benchmark analysis, creating reports and business summaries. Review collected by and hosted on G2.com.

Mikołaj B.
MB
PhD Student/Researcher
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sotrender?

I work in academia and have been collaborating with SoTrender for years. For us, they collected data from selected public Facebook fan pages and historic Twitter data. We were always very satisfied with the quality of data, delivery, and overall service. What I think is SoTrender's biggest asset is the fact that they not only offered service but also have a deep understanding of the social media environment. Thanks to that they were able to advise us on the potentially new direction of research or methods. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

It is very difficult to find anything negative about my collaboration with SoTrender. They always delivered what was promised and if something was not possible they informed us well in advance. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

They collected data from selected public Facebook fan pages of European outlets. This data served us first as a source of links to original articles that we were able to scrap from the outlets' websites. Second, data provided by SoTrender allowed for understanding how certain articles (or more broadly topics) resonated on social media. Without SoTrender we would not be able to run any of our studies. For example, https://osf.io/preprints/socarxiv/mnzwx/ Review collected by and hosted on G2.com.

Marianna S.
MS
Senior Marketing Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sotrender?

Quick access to data from previous months, intuitive to use, responsive helpdesk Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

A lot of useful features are still under development Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

Not having to use FB ads manager, independent control 24/7 - no need to waste time for data collection or wait for the agencies' reports. Thanks to SoTrender I can check data and share my conclusions quickly so that everyone understands where they're coming from. Honestly, it's the best tool if you want to analyze your content daily and improve the decisions you make :) Review collected by and hosted on G2.com.

Edyta S.
ES
Head of Social Media
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sotrender?

I've been using Sotrender since probably 2014 and for many years it has been one of the best tools for me to get all the data about the channels we are managing for our Clients. Not only does it generate outstanding reports, but it also helps me and my team save time. I would highly recommend Sotrender both for the agencies and for the clients. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

There's literally nothing I would dislike about Sotrender. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

Sotrender reports save time, just a few clicks and ... done! I also like that i can easily compare all KPIs month by month. Review collected by and hosted on G2.com.

Elena O.
EO
SEO Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sotrender?

That I have all my data right at my fingertips. ;) It’s so convenient that right after logging in all the stats are there, and are already visualized. I can easily hop to a metric that I’m most interested in at the moment. It’s also super useful that my competitors’ data are presented in the exact same way as mine, so I can easily compare various profiles to each other. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Sometimes it takes a while for my data to load Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

I can easily track my social media performance and it’s also much easier to understand if the direction we’ve chosen for our social media communication was right or wrong. It’s also super helpful that I can track competitive profiles and some of their stats. Review collected by and hosted on G2.com.

Klaudia S.
KS
Social Media Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sotrender?

I really like, how Sotrender supports daily social media management. I can quickly check data from my profile on Facebook and Instagram. Also, we can easily compare our results with competitors and create a report that sums up all our social media results. Thanks to this, we can check how our profile functions, correct it and check what is worth working on. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Sometimes loading of the website takes long and occur some errors with check datas but it is solve really quickly. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

You can access your results, but you can also know why the results are not going up. In addition, we have a preview to see how we compare ourselves to the competition and what actions need to be implemented to increase the results or catch up with the competition. Review collected by and hosted on G2.com.

MF
Specjalista ds. e-marketingu
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about Sotrender?

Fast, transparent access to data. In one place, I have access to reports concerning my account, as well as competitors' accounts, which keeps me up to date, allows me to check how my profile is functioning, what I can improve, and how to develop it. I obtain reports in a few minutes, and they are presented in a very clear way, including charts and descriptions. Working with Sotrender is a pleasure. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

At the moment, I don't see any flaws. The tool has everything I need for work. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

Sotrender allows for daily monitoring of our social media and helps in developing an action strategy. Review collected by and hosted on G2.com.

Olaf S.
OS
CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sotrender?

1. Very well-functional tool. It has no gaps and downloads all data correctly.

2. Very nice support, especially Mrs. Magdalena Świątek! She is always ready to help. With her there is no problem situations.

3. Flexible in terms of business. There is no problem to get along in every matter.

4. Friendly layout of the system - you can work faster and better.

5. It is not expensive tool. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

I have no such thing. Maybe the only thing I can pay attention to is that more and more companies are starting to use this tool. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

It allowed me to automate the issue of marketing reports and data acquisition 4 my clients, on the foundation of which the entire strategy and creation are created. Review collected by and hosted on G2.com.

RW
Social media manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sotrender?

Friendly layout and fast creating reports full of data and useful tips - not only about my social media profile but also about my competition. Professional and supportive Sotrender team is always willing to help you. Review collected by and hosted on G2.com.

What do you dislike about Sotrender?

Sotrender tool is not collecting paid data from Instagram, but soon it should change. Sometimes troubles with data in the past - but the team always solved that after contacting them. Review collected by and hosted on G2.com.

What problems is Sotrender solving and how is that benefiting you?

It saved my time every month reporting for our social media clients and all along providing data from our competitors. Review collected by and hosted on G2.com.