# Sotrender Reviews **Vendor:** Sotrender **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.8/5.0 **Total Reviews:** 116 ## About Sotrender Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization. ## Sotrender Pros & Cons **What users like:** - Users value the **clear data presentation** of Sotrender, facilitating insights into follower behavior and content performance. (1 reviews) - Users value Sotrender for its **effective audience analysis** , aiding in understanding follower behavior and content performance. (1 reviews) - Users value the **professional and supportive communication** with the Sales & Customer Support Team Leader at Sotrender. (1 reviews) **What users dislike:** - Users experience occasional **API limitations** that result in missing statistics due to platform changes and unavailability. (1 reviews) - Users find the **initial learning curve steep** , which can make getting started with Sotrender challenging. (1 reviews) ## Sotrender Reviews ### 1. Helpful tool for everyday analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Anita M. | Marketing specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Sotrender?** Sotrender gives me clear data and helps me understand what actually works on social media. I can compare profiles, track performance and turn data into conclusions I can actually use. What I appreciate most is how quickly I can move from raw numbers to meaningful insights. It’s a dependable tool that makes analytics feel much less overwhelming. **What do you dislike about Sotrender?** I honestly don’t have anything to dislike about Sotrender, because the tool works smoothly, delivers clear insights, and consistently meets my expectations. **What problems is Sotrender solving and how is that benefiting you?** Sotrender helps me deal with one of the biggest challenges in marketing: turning social media data into something I can actually understand and use. Instead of manually checking each platform, the tool gathers everything in one place and shows me what truly matters: engagement, reach, content performance, and audience reactions. ### 2. A practical tool that helps understand marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Sotrender?** The Sotrender tool, courtesy of the company, is used by me during classes with students on social media analysis and digital communication. It works excellently in teaching practical skills – participants can work with real data, analyze brand activities, and draw conclusions independently. Sotrender is intuitive, clear, and easy to use, allowing even those without experience to quickly fully utilize its potential. Students particularly appreciate the clear reports and visualizations, which help them better understand the phenomena occurring online and the mechanisms affecting the effectiveness of communication in social media. **What do you dislike about Sotrender?** The most helpful aspect is that Sotrender combines ease of use with extensive analytical capabilities. It facilitates the creation of reports, comparison of profiles, monitoring of activity effectiveness, and competition analysis. This makes the sessions more engaging and practical – participants see how theory translates into specific data and results. A big plus is also the ease of integration with platforms like Facebook, Instagram, or TikTok, which allows students to have a broader view of phenomena occurring in digital marketing. It is also worth highlighting the professional and prompt support from the Sotrender team and the modern interface, which significantly simplifies work. **What problems is Sotrender solving and how is that benefiting you?** Sotrender solves the problem of lack of access to clear and organized data from social media and the difficulty in analyzing it. With this tool, you can easily monitor the results of social media activities, track audience engagement, and compare the communication effects of different brands or profiles. In classes, it allows students to understand how data translates into marketing decisions and shows how to analyze real campaigns and user behaviors. Sotrender integrates data from several platforms (Facebook, Instagram, LinkedIn, TikTok), which significantly facilitates conducting comprehensive analysis in one place. Automatic reports and visualizations save time, and the intuitive interface makes analysis accessible even for beginners. As a result, users learn how to effectively monitor, compare, and optimize marketing activities, which genuinely enhances the efficiency of their work and the quality of decisions made. ### 3. Excellent tool and support for research! **Rating:** 5.0/5.0 stars **Reviewed by:** Martyna W. | student, Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2025 **What do you like best about Sotrender?** Professional and supportive contact with Sales & CS Team Leader **What do you dislike about Sotrender?** The initial learning curve was a little steep. **What problems is Sotrender solving and how is that benefiting you?** I reached out to Sotrender requesting access to their tool for the research part of my bachelor's thesis. Not only did I receive access, but I also got support from a consultant, which greatly helped with data analysis. Thanks to this, my committee was impressed with the results! I highly recommend Sotrender – a great tool and a professional approach to users. ### 4. Great solution for optimizing social media performance **Rating:** 5.0/5.0 stars **Reviewed by:** Vergel C. | SEO Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2024 **What do you like best about Sotrender?** Sotrender helps me a lot when it comes to understanding my followers’ behaviors/preferences, analyzing content performance and monitoring the progress/ goal realization. The data is clearly presented which helps draw conclusions. **What do you dislike about Sotrender?** Sometimes some stats are missing, but it’s mostly because of the Facebook/Instagram API changes/ unavailabilities. Every tool has to deal with it. **What problems is Sotrender solving and how is that benefiting you?** I can react much faster to the content that is underperforming and be sure that these decisions are based on data. I also save time as the data about all my social channels are stored in one place and I can access them easily. ### 5. A must-have for any social media team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Sotrender?** There are three things I love about this tool, in particular: 1. How easy and seamless is the process of analyzing the results of our social media activities and tracking KPIs on a regular basis. 2. In a minute’s notice we can also have all the data about our competitors' social media performance and strategy. And in the same way we can monitor influencers profiles and their engagement. 3. Reporting all the data mentioned above. It literally takes just a few minutes, so the social media team can focus more on other tasks. I'm also excited to further test their latest AI-based extension that helps optimize Facebook and Instagram ads. **What do you dislike about Sotrender?** Nothing specific to be honest, the only thing is that data need a while to download for bigger social media profiles. **What problems is Sotrender solving and how is that benefiting you?** Using Sotrender is a great time-saver for us. The team doesn't have to spend hours on preparing reports and looking for data on our campaigns’ performance. ### 6. Sotrender is a great option for me to analyze social media! **Rating:** 4.5/5.0 stars **Reviewed by:** Mateusz M. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Sotrender?** I'm studying and working in the marketing industry, and it gives me the ability to understand what trends are online and how to effectively use them to accomplish tasks with specific goals. There I can see specific statistics, draw conclusions from the analyzed data, monitor online presence and activities and much more. For me, it's a tool that has totally worked and that will help you better understand the behavior of your target audience and adapt to your own developed marketing strategy. And also I just say something about the support team, they're very communicative people who are listening you, and give you the best option for your needs. From the bottom of my heart I recommend it, I really do! **What do you dislike about Sotrender?** I have used a lot of programs to analyze social media, and for now I do not notice something wrong. Maybe in the future I will detect few things, but I believe, that with these specialist and ethuziasts which really are building this tool, we defeat every obstacles! **What problems is Sotrender solving and how is that benefiting you?** First of all, it helps me to verify the activities I am carrying out. Thanks to the in-depth analysis done by the program, I am able to improve my efficiency and not make the same mistakes. The calibration of activities, the broad and in-depth analysis, the ease of use, simplicity and pleasure of use, also translates into many problems that I overcome thanks to Sotrender. There have been many stresfull situations from which I have emerged victorious, thanks to specific data just from this tool! ### 7. Great AI-driven Ads Optimization extension **Rating:** 5.0/5.0 stars **Reviewed by:** Ilija S. | Freelancer - SEO/PPC/Google Ads, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Sotrender?** We’ve been using Sotrender specifically for optimizing our Facebook and Instagram ads. It’s the latest feature Sotrender has launched and I can highly recommend it to anyone setting ads in the Meta ecosystem. We are now able to achieve much more from advertising without increasing the budget. **What do you dislike about Sotrender?** If you’d like to optimize many ads, that may take a while. **What problems is Sotrender solving and how is that benefiting you?** Our ad results have improved significantly - for some ads our CPM cost has lowered by as much as 30%. Also having access to ready setting recommendations makes the process of optimizing ads much smoother. ### 8. Sotrender Pro: Dominating Social Media Monitoring with Powerful Analytics and Comprehensive Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Julia R. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Sotrender?** I would like to highlight the positive aspects I've observed while using Sotrender. 1. Comprehensive Analytics: I really appreciate social media monitoring tools that offer in-depth analytics, providing valuable insights into their social media performance, audience engagement, and content effectiveness. 2. Real-time Monitoring: The perfect ability to monitor social media activities in real time . For me it is crucial for staying updated on trends, mentions, and interactions. This help me respond promptly to any relevant events or discussions. 3. User-Friendly Interface: Sotrender is a well-designed and intuitive user interface can enhance the overall user experience. Tools are very easy to navigate and understand, facilitating efficient use without a steep learning curve. 4. Customizable Reports: The flexibility to generate customized reports allows me to focus on the specific metrics and data points that matter most to me. This feature is particularly useful for creating insightful and actionable reports for stakeholders. 5. Competitor Analysis: Tools that offer insights into competitor activities and performance on social media enable me to benchmark their strategies and identify areas for improvement. 6. Customer Support: Very responsive and very, very helpful customer support is crucial for resolving issues quickly and ensuring a positive user experience and I really appreciate it. Customer Support always help me with my problems and respond to my emails very quickley **What do you dislike about Sotrender?** While using Sotrender, I didn't encounter any errors. **What problems is Sotrender solving and how is that benefiting you?** Sotrender has been instrumental in solving critical issues related to my research on influencers and their personal branding. Without the valuable data provided by Sotrender, I would have been unable to make meaningful progress in my academic work. The platform's insights have proven essential for understanding influencer dynamics, optimizing content strategies, and gaining a comprehensive view of the personal brand landscape. In essence, Sotrender's contribution has been indispensable to the successful completion of my research project. ### 9. Highly recommended social media analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2024 **What do you like best about Sotrender?** Sotrender is just great! It significantly fastens the process of analyzing our profiles’ performance and simplifies monthly reporting. We also like to spy on our competitors from time to time and Sotrender provides us with more stats than we previously thought are available. It’s also great that it has LinkedIn analytics, as not every tool has it. **What do you dislike about Sotrender?** We had to wait a while for the data to download when we started using a tool, but this is probably because of how big our profile is **What problems is Sotrender solving and how is that benefiting you?** We now save a lot of time - both daily (on checking campaign stats) and monthly (thanks to automatic reporting). It also helps to understand our target audience content preferences. ### 10. The most effcient tool for examining changes in social media **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia R. | Barista, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Sotrender?** -easy to use - straightforward setup process, intuitive user interfaces, and clear onboarding instructions, -ability to generate reports and visualisations, -real-time analytics, -tool that easily integrates with popular social media platforms - it can can provide a more comprehensive and interconnected solution for users, -hassle-free contact with support team is another advantage, **What do you dislike about Sotrender?** While using Sotrender, I didn't encounter any errors. **What problems is Sotrender solving and how is that benefiting you?** Quickly gives me data about competition (other influencers). Sotrender played a key role in addressing challenges related to my bachelor's thesis, which is related to the study of influencers. Without the invaluable data provided by Sotrender, the development of my academic work would be impossible. It gave me data about: comments, likes, views etc. ### 11. Great tool for monitoring brand’s social media performance **Rating:** 5.0/5.0 stars **Reviewed by:** Armine G. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Sotrender?** The biggest advantage of using Sotrender is that we have access to all our social media data stored under one roof. And now there is also LinkedIn analytics available, which is great. It’s also very convenient that all the metrics are unified - no matter if we want to track FB, IG or TT data - they are presented and explained in the same way. Even junior employees don’t have troubles with analyzing them. **What do you dislike about Sotrender?** There happen to be some authorization issues, but we used to have them in other tools as well. **What problems is Sotrender solving and how is that benefiting you?** It helps us save time on aggregating data and then analyzing them. We can draw conclusions faster as the data are visualized on various graphs & we’re able to adjust our strategy more quickly. ### 12. The best tool for every social media specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Klaudia C. | Head of social media , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Sotrender?** I work as a head of social media at Beeffective agency (www.beeffective.pl). Among my responsibilities was selecting the best tool for social media profile analysis and generating reports on ongoing activities. I've tested numerous applications, and I believe Sotrender is the top choice. With Sotrender, we can analyze actions all in one place, and with just a few clicks, we can generate reports from both Facebook and Instagram. Sotrender is continuously evolving, and we're currently testing its capabilities for analyzing LinkedIn profiles. The application is user-friendly and intuitive, minimizing the time needed to onboard new employees. Clients value the reports for their clarity and transparency. I recommend it to social media specialists for their day-to-day work. **What do you dislike about Sotrender?** We've been using Sotrender for several years and we haven't complaints. Everything works smootthly, and in case of minor issues, we have excellent contact with customer account managers. **What problems is Sotrender solving and how is that benefiting you?** 1. Automatic generation of reports on ongoing social media activities. 2. Analyzing communities on profiles, including building a base of new fans and followers. 3. Analyzing profiles alongside competitors' profiles. 4. Gaining insights regarding the target audience and their behaviors. 5. Assisting in defining KPIs based on historical data. ### 13. A must-have in my toolkit! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Sotrender?** With Sotrender, a junior team member can generate a customized, pretty advanced report in under 10 minutes. It's incredibly user-friendly. **What do you dislike about Sotrender?** It meets all the requirements for the project I've been using it for, and I can't think of anything it lacks. **What problems is Sotrender solving and how is that benefiting you?** I utilized this tool during my master's degree in a social media course, and it greatly assisted me in preparing in-depth reports on Instagram performance for our student campaigns. ### 14. SoTrender is valued, fast and robust analytical tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Piotr . | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Sotrender?** As an analytics and reporting tool, Sotrender is a godsend for marketers. It's easy to use, the UI is very user-friendly, and it's got a lot of great features. For example, I love that you can compare your results against competitors' KPIs both on Facebook, Instagram, Twitter and YouTube. It's great for seeing how your brand is doing relative to others in the industry. You can also set up campaigns and goals so you can easily track your progress and make sure you're staying on track with your social media strategy. Another thing that's great about Sotrender is that it makes it easy to access all of your data in one place. You'll have reach, engagement numbers, users' demography information (age range etc.), comment sentiment analysis—the list goes on! And finally, one of my favorite things about Sotrender is how quick and easy it is to generate reports based on this data. The reports are comprehensive yet concise enough for anyone who isn't familiar with social media marketing or analytics software to understand what's going on. **What do you dislike about Sotrender?** We had some minor hiccups with representing some data segments, but they are quickly resolved by support staff. I would love to see comparision between public data of two different social media profiles (one administered by us and one of a competition). **What problems is Sotrender solving and how is that benefiting you?** It's a real time-saver for my team. We generate reports on monthly and on-demand basis and it's so quick and reliable. SoTrender is saving us from manually harvesting and presenting analytical data and also helping us with nice hints and easy-to-understand explanations for the metrics. ### 15. Perfect for daily social media monitoring and bigger reports **Rating:** 4.5/5.0 stars **Reviewed by:** Katarzyna P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Sotrender?** Sotrender allows to track and measure the performance of social media accounts. The tool offers a variety of features, including monitoring social media accounts, measuring engagement rates. One of the strengths of Sotrender is its ability to provide detailed analytics and insights into social media performance. We can track metrics such as engagement rates, follower growth, and reach, which can help in identifying areas for improvement and measure the success of social media campaigns. Additionally, Sotrender offers advanced analytics, including sentiment analysis and social media listening, which can help clients to monitor and respond to customer feedback. Another notable feature of Sotrender is its reporting capabilities. We are generating customizable reports that shows social media performance and highlight key metrics. Overall, Sotrender is a comprehensive social media analytics tool that offers a range of features to help us monitor and improve social media performance. It is a strong choice for businesses looking to gain insight into their social media presence. **What do you dislike about Sotrender?** Sometimes there are some problems with authorization of the social media channels (there were few times when we weren't able to downlowad private insights), but the SoTrender's helpcenter via chat resolve our problem very quickly. **What problems is Sotrender solving and how is that benefiting you?** Sotrender is a comprehensive social media analytics tool that offers a range of features to help us monitor and improve social media performance of our clients and their competitors. ### 16. Pasibus <3 Sotrender **Rating:** 5.0/5.0 stars **Reviewed by:** Maciek M. | Board Team Member, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2024 **What do you like best about Sotrender?** Sotrender is a tool that has been helping me achieve great results in Social Media for 10 years. I am happy to recommend! **What do you dislike about Sotrender?** Sotrender would be 10/10 if it was quicker to provide new social media channels to analyze. **What problems is Sotrender solving and how is that benefiting you?** Sotrender enables insightful functionality of all activities in Social Media channels ### 17. Nice tool for everyone. **Rating:** 5.0/5.0 stars **Reviewed by:** Katarzyna K. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Sotrender?** My whole team use this tool on daily basic. **What do you dislike about Sotrender?** Everything ok, great tool for everyone, who work with social media. **What problems is Sotrender solving and how is that benefiting you?** For example comparing with competition. ### 18. Great help with bachelor's thesis **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Sotrender?** The most useful in Sotrender is access to many data such as user activity on a given profile. It's also great that the website offers to check statistics from earlier periods, e.g. a year or two back. A great tool for analyzing the data needed for scientific work. **What do you dislike about Sotrender?** I don't think there's anything I don't like about Sotrender. Everything is clear and easy to use. I'm glad that I had opportunity to try Sotrender and I will recommend it to everyone. **What problems is Sotrender solving and how is that benefiting you?** Sotrender helped me get data to my scientific work. I describe the image crisis of one of clothing brands. I wanted to show the difference on social media profiles before and after the crisis. Thanks to Sotrender, I was able to get to this data. ### 19. Professional, extensive tool and revelant service **Rating:** 5.0/5.0 stars **Reviewed by:** Zuzanna G. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2023 **What do you like best about Sotrender?** We are just starting to work with SoTrender, but from the very beginning, the cooperation has been excellent. Starting with the service, which helps every step of the way and is open and available. The tool itself is easy to use and contains a lot of insightful statistics that make it easy to control all social media activities - both organic and advertising, which is rare in analytical tools. What I like most is the reporting. The agency's clients care a lot about receiving reliable reports. SoTrender's reports are very accurate and comprehensive, described in such a way that a client not involved in marketing can understand them. In addition, they can be generated automatically and do not require involvement from the creator. This is amazing considering the fact that previously we used to spend several hours on one report, and now it is created by itself in a few minutes. We learned that SoTrender has a lot of plans to develop the tool, and we already see results. **What do you dislike about Sotrender?** It is difficult to find any opposing sides to using the SoTrender tool. Even if there are technical problems, they are very quickly explained and fixed, so I don't consider it a negative side. **What problems is Sotrender solving and how is that benefiting you?** SoTrender allows ongoing analysis of statistics, results of social media marketing activities, and keeping in touch with audiences through content moderation and reporting results. This helps in working with the agency's clients but also in evaluating ideas and planning further activities, making changes. ### 20. Great app for data verificationu **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Sotrender?** rich data sets, competitive analysis capabilities, and effective support for marketing decisions based on social media analysis. Sotrender has a simple and intuitive interface that makes it easy to navigate the tool without the need for a deep understanding of data analysis. **What do you dislike about Sotrender?** Currently I have not noticed any errors everything is working properly. **What problems is Sotrender solving and how is that benefiting you?** Ability to generate quick reports that allow verification of data an over the past months ### 21. It`s great! **Rating:** 4.5/5.0 stars **Reviewed by:** Igor S. | Tennis Coach, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Sotrender?** We've been using SoTrender for almost 2 years now and it has been one of the best tools we've ever tried. We put a lot of focus into improving our Social Media actions by monitoring results after publiactions. SoTrender is easy to use and gives us every information we need. Also, being able to check our competetitors' data is a huge +. **What do you dislike about Sotrender?** Sometimes it takes a while to load some data's on the website. **What problems is Sotrender solving and how is that benefiting you?** We can compare our KPI's immediately, one click and the raport is done ### 22. Great tool for optimizing social media performance **Rating:** 5.0/5.0 stars **Reviewed by:** Pooja J. | Marketing & Business Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Sotrender?** Sotrender has helped us a lot in crafting our Instagram and Facebook strategies. That happened not only thanks to in-depth analytics possibilities but also thanks to competitors’ tracking modules. It was so insightful to see their top-performing content and the ad results (like the average CPC or CPM) in our niche. The pricing is also reasonable. **What do you dislike about Sotrender?** One or two times, the data was not showing, but the team helped us quickly resolve the issue. **What problems is Sotrender solving and how is that benefiting you?** We finally know if our strategy is booming, and we can prove that quickly to the board with the automatically generated PDF reports. We’re saving time and feel more confident when creating new content and communicating with our audiences. ### 23. The most optimal tool for reporting results **Rating:** 4.5/5.0 stars **Reviewed by:** Magdalena S. | Strategy Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Sotrender?** We have been using Sotrender's services for over 2 years. During this time, we have generated hundreds of reports for our clients. The tool is useful not only during ongoing service, but also at the stage of bidding or competitor analysis. A big plus is the efficient contact with customer service. **What do you dislike about Sotrender?** There have been data errors, but customer service has always responded quickly. **What problems is Sotrender solving and how is that benefiting you?** It allows us to automate the reporting process, which used to take a lot of time. ### 24. Simple and fast monitoring of brands and the effects of ongoing activities. **Rating:** 4.5/5.0 stars **Reviewed by:** Daria B. | Fotograf, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Sotrender?** The tool works in an intuitive way and is very easy to use. It provides the most important data, as well as allows you to compare it with the results of other companies. An added bonus is the support and willingness to help from the staff. I love the way Sotrender's support works. The contact is fast and hassle-free. If necessary, the consultants themselves offer a phone call. All problems are resolved at an express pace. This is a big advantage that I have noticed when working with Sotrender. **What do you dislike about Sotrender?** There is no such thing. If there were any problems, they were solved at an express pace, thanks to reliable support. **What problems is Sotrender solving and how is that benefiting you?** Simple and fast monitoring of brands and the effects of ongoing activities. Sotrender helps you get better results from your social media activities. ### 25. Sotrender - quick and simple way to analyse social media data **Rating:** 4.0/5.0 stars **Reviewed by:** Weronika M. | Social Media Team Leader, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Sotrender?** Sotrender is a simple way to analyze social media data. It provides extensive analytics by eliminating time-consuming manual work. The data are presented in a clear, structured way, so it’s easy to draw a conclusion based on them. Moreover, the tool allows you to compare your performance with competitors quickly. It’s also worth mentioning that Sotrender maintains high customer service standards – the team is always willing to help. **What do you dislike about Sotrender?** The manual tag system could also be applied to competitors’ profiles. **What problems is Sotrender solving and how is that benefiting you?** Performance monitoring, competitor analysis, benchmark analysis, creating reports and business summaries. ### 26. Very professional and flexible approach **Rating:** 5.0/5.0 stars **Reviewed by:** Mikołaj B. | PhD Student/Researcher, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Sotrender?** I work in academia and have been collaborating with SoTrender for years. For us, they collected data from selected public Facebook fan pages and historic Twitter data. We were always very satisfied with the quality of data, delivery, and overall service. What I think is SoTrender's biggest asset is the fact that they not only offered service but also have a deep understanding of the social media environment. Thanks to that they were able to advise us on the potentially new direction of research or methods. **What do you dislike about Sotrender?** It is very difficult to find anything negative about my collaboration with SoTrender. They always delivered what was promised and if something was not possible they informed us well in advance. **What problems is Sotrender solving and how is that benefiting you?** They collected data from selected public Facebook fan pages of European outlets. This data served us first as a source of links to original articles that we were able to scrap from the outlets' websites. Second, data provided by SoTrender allowed for understanding how certain articles (or more broadly topics) resonated on social media. Without SoTrender we would not be able to run any of our studies. For example, https://osf.io/preprints/socarxiv/mnzwx/ ### 27. User-friendly tool for day-to-day management and long term analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Marianna S. | Senior Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Sotrender?** Quick access to data from previous months, intuitive to use, responsive helpdesk **What do you dislike about Sotrender?** A lot of useful features are still under development **What problems is Sotrender solving and how is that benefiting you?** Not having to use FB ads manager, independent control 24/7 - no need to waste time for data collection or wait for the agencies' reports. Thanks to SoTrender I can check data and share my conclusions quickly so that everyone understands where they're coming from. Honestly, it's the best tool if you want to analyze your content daily and improve the decisions you make :) ### 28. A tool that makes my day **Rating:** 5.0/5.0 stars **Reviewed by:** Edyta S. | Head of Social Media, Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Sotrender?** I've been using Sotrender since probably 2014 and for many years it has been one of the best tools for me to get all the data about the channels we are managing for our Clients. Not only does it generate outstanding reports, but it also helps me and my team save time. I would highly recommend Sotrender both for the agencies and for the clients. **What do you dislike about Sotrender?** There's literally nothing I would dislike about Sotrender. **What problems is Sotrender solving and how is that benefiting you?** Sotrender reports save time, just a few clicks and ... done! I also like that i can easily compare all KPIs month by month. ### 29. Great tool for social media analytics and benchmarking **Rating:** 5.0/5.0 stars **Reviewed by:** Elena O. | SEO Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2022 **What do you like best about Sotrender?** That I have all my data right at my fingertips. ;) It’s so convenient that right after logging in all the stats are there, and are already visualized. I can easily hop to a metric that I’m most interested in at the moment. It’s also super useful that my competitors’ data are presented in the exact same way as mine, so I can easily compare various profiles to each other. **What do you dislike about Sotrender?** Sometimes it takes a while for my data to load **What problems is Sotrender solving and how is that benefiting you?** I can easily track my social media performance and it’s also much easier to understand if the direction we’ve chosen for our social media communication was right or wrong. It’s also super helpful that I can track competitive profiles and some of their stats. ### 30. A great tool for every Social Media Specialist - very helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Klaudia S. | Social Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Sotrender?** I really like, how Sotrender supports daily social media management. I can quickly check data from my profile on Facebook and Instagram. Also, we can easily compare our results with competitors and create a report that sums up all our social media results. Thanks to this, we can check how our profile functions, correct it and check what is worth working on. **What do you dislike about Sotrender?** Sometimes loading of the website takes long and occur some errors with check datas but it is solve really quickly. **What problems is Sotrender solving and how is that benefiting you?** You can access your results, but you can also know why the results are not going up. In addition, we have a preview to see how we compare ourselves to the competition and what actions need to be implemented to increase the results or catch up with the competition. ### 31. Niezbędne narzędzie do analizy mediów społecznościowych! **Rating:** 5.0/5.0 stars **Reviewed by:** Magdalena F. | Specjalista ds. e-marketingu, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2022 **What do you like best about Sotrender?** Quick, transparent access to data. In one place, I have access to reports concerning my account, as well as competitors' accounts, which keeps me up to date, allows me to check how my profile is functioning, what I can improve, and how to develop it. I obtain reports in a few minutes, and they are presented in a very clear way, including charts and descriptions. Working with Sotrender is a pleasure. **What do you dislike about Sotrender?** At the moment, I don't see any flaws. The tool has everything I need for work. **What problems is Sotrender solving and how is that benefiting you?** Sotrender allows for daily monitoring of our social media and helps in developing an action strategy. ### 32. A great tool for an advertising agency **Rating:** 5.0/5.0 stars **Reviewed by:** Olaf S. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Sotrender?** 1. Very well-functional tool. It has no gaps and downloads all data correctly. 2. Very nice support, especially Mrs. Magdalena Świątek! She is always ready to help. With her there is no problem situations. 3. Flexible in terms of business. There is no problem to get along in every matter. 4. Friendly layout of the system - you can work faster and better. 5. It is not expensive tool. **What do you dislike about Sotrender?** I have no such thing. Maybe the only thing I can pay attention to is that more and more companies are starting to use this tool. **What problems is Sotrender solving and how is that benefiting you?** It allowed me to automate the issue of marketing reports and data acquisition 4 my clients, on the foundation of which the entire strategy and creation are created. ### 33. A must-have tool for every Social Media Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Roksana W. | Social media manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Sotrender?** Friendly layout and fast creating reports full of data and useful tips - not only about my social media profile but also about my competition. Professional and supportive Sotrender team is always willing to help you. **What do you dislike about Sotrender?** Sotrender tool is not collecting paid data from Instagram, but soon it should change. Sometimes troubles with data in the past - but the team always solved that after contacting them. **What problems is Sotrender solving and how is that benefiting you?** It saved my time every month reporting for our social media clients and all along providing data from our competitors. ### 34. Social media analytics made smooth and easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Volodymyr A. | Marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Sotrender?** I can access data for all my brand’s social media profiles from one place. The competitors’ tracking feature comes in handy, too - now I’m able to learn more about their content performance and strategy with no effort. Not to mention their ad spend for the last month. ;) Some of the data is not available anywhere else, I believe. **What do you dislike about Sotrender?** There isn't anything much that I dislike **What problems is Sotrender solving and how is that benefiting you?** I can make decisions faster, especially about ad campaigns. Also, whenever I need my performance data, I have it at my fingertips. In urgent situations, I don’t have to stress that I won’t be able to collect the data I need quickly. ### 35. SoTrender is by far the best program to optimize and increase the efficiency of own operations **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian D. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Sotrender?** The most important thing is the readability of the data and the visibility of the data. Many programs do not show accurate or detailed data from social media. With SoTrendered there are no deviations and uncertainties, all numbers agree. **What do you dislike about Sotrender?** I think there is no such thing for the moment. SoTrender listens to its audience and any ideas or features to improve take them to heart and deploy as soon as possible. **Recommendations to others considering Sotrender:** There is no current and better platform for managing and monitoring social media. I encourage you to select tasks with very detailed metrics questions and compare them with facebook insights. They knows things and doesn't break the API. **What problems is Sotrender solving and how is that benefiting you?** It solved the problem of monitoring our brand sentiment and helped optimize my ads with Sotrender ads program. The reporting system is also very clear.In addition, the look is very professional. ### 36. The best analytical tool EVER MADE **Rating:** 5.0/5.0 stars **Reviewed by:** Marietta . | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Sotrender?** The tool itself is close to perfection (and is continuously being improved). For years, it has been the most useful and user-friendly analytical tool I have worked with. Working with the Sotrender team is a pure pleasure - it's clear that they prioritize specialists, and at the same time, the consultants are always available, willing to help and meet, explain, assist, and suggest. **What do you dislike about Sotrender?** There is no such thing, because the team is open to improvements and from time to time they add new features. **What problems is Sotrender solving and how is that benefiting you?** Quick, easy reports, plenty of reliable data in one place. Saves time and the data always impresses clients. ### 37. Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Małgorzata J. | Social Media & Influencer Group Head, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Sotrender?** I appreciate very much great customer service and the fact that company is still growing and improving their services. **What do you dislike about Sotrender?** I like everything about it. They used to have some troubles with data in the past, but those are solved now. **Recommendations to others considering Sotrender:** I would recommend SoTrender for anyone interested in quick reporting. Reports are prepared very fast and may have different forms. For me the most important thing is great quality of customer service - I can always count on them while trying to solve some difficulties. We tried as a company other tools for analytics but weren't that satisfied with the outcome. **What problems is Sotrender solving and how is that benefiting you?** We save a ton of time on every month reporting for our social media clients. ### 38. Great program to check social media performance **Rating:** 5.0/5.0 stars **Reviewed by:** Dominika G. | Social Media Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Sotrender?** Sotrender is a great tool that allows us at the agency to generate monthly and quarterly reports for our clients and show the most important statistics in them. Monthly reports showing top profiles in the industry and competitive analysis are also helpful. I highly recommend it! **What do you dislike about Sotrender?** Occasionally there are technical errors, but we quickly resolve them with helpful support. **What problems is Sotrender solving and how is that benefiting you?** Generate monthly social media reports for the client. ### 39. Great tool for monitoring social media performance! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna B. | Influencer Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2022 **What do you like best about Sotrender?** Automatic analysis of my activities. Just a glance and I know when my audience is most active and what content is most popular. **What do you dislike about Sotrender?** There are no such things. Sotrender has all my requirements. **What problems is Sotrender solving and how is that benefiting you?** The data from Sotrender helps me arrange my publication schedule. With well-planned content (both in terms of publication time and content selection), I reach a larger and more engaged audience. ### 40. Precious source of information! **Rating:** 4.5/5.0 stars **Reviewed by:** Rafał T. | Dyrektor ds. mediów, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Sotrender?** For us the most important information we can get from SO TRENDER means a lot of knowledge about what other brands do in Social Media and how we can react to it. **What do you dislike about Sotrender?** We would appreciate if u could put longer periods of analytics in lower packages:) **What problems is Sotrender solving and how is that benefiting you?** Gives us knowledge, we can apply in our regular monthly raports. ### 41. Social Media Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2022 **What do you like best about Sotrender?** I have experience with Sotreder analytics for more than two years. Watching the capabilities evolve and how many additional features have appeared recently has been a pleasure. The application is developing, and that's a good thing; it follows the constant changes that are taking place in Social Media. **What do you dislike about Sotrender?** A more in-depth analysis of FB Watch and IG Reels is missing, but I hope that with future updates, there will be such an opportunity. **What problems is Sotrender solving and how is that benefiting you?** It is essential to track the results of your actions, constantly analyze them and strive to achieve your goals - and Sotrender is extremely helpful in this. ### 42. The best analytics tool for social media **Rating:** 5.0/5.0 stars **Reviewed by:** Martyna W. | Kierownik ds. Komunikacji w Mediach Społecznościowych, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Sotrender?** Sotrender caters to all a marketer's social media analytics needs. The feature of comparing a brand with competitors' profiles is gold.All the necessary metrics are collected in one place. **What do you dislike about Sotrender?** Some time ago, the form of SotrenderAds segment reports was not entirely convenient, but this inconvenience has been eliminated by editable reports that anyone can customize to their own needs. **What problems is Sotrender solving and how is that benefiting you?** Sotrender will come in handy for anyone who needs to clearly present social media data to people who don't necessarily work in this area on a daily basis. Thanks to the clear charts and the form of reporting metrics, even a person who is not active in social media will be able to figure out whether activities are going well or badly. ### 43. Readable, comprehensive social media data at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Aryan J. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Sotrender?** I like that Sotrender serves complex data that can be accessed anytime you need it. I use it mostly for Facebook and Instagram analytics but they also analyze Twitter and YouTube metrics. I can quickly check how my profiles are growing, which of my content appears the most effective and how engaged my followers are. On top of that, I can quickly compare my results with competitors or simply draw inspiration from their achievements. **What do you dislike about Sotrender?** It's hard to find anything to dislike about Sotrender and its supportive team. **What problems is Sotrender solving and how is that benefiting you?** It really helps me with my day-to-day social media planning and reporting. ### 44. Sotrender is a must have **Rating:** 5.0/5.0 stars **Reviewed by:** Jakub P. | Social Media Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2022 **What do you like best about Sotrender?** Sotrender has been one of my primary working tools for many years. It allows you to analyse what works in your client's communication, what works for your competitors. An essential addition to the statistics provided by Facebook and a great tool that is still evolving in very good direction. **What do you dislike about Sotrender?** Some of graphs could be better, but this is a detail. **What problems is Sotrender solving and how is that benefiting you?** How my clients perform and what kind of content is the best for my community. ### 45. Less than a minute to keep your client happy with a report with visualized campaign results:) **Rating:** 5.0/5.0 stars **Reviewed by:** Artur R. | Content Marketing Manager **Reviewed Date:** August 24, 2022 **What do you like best about Sotrender?** You can: - add advertising accounts, campaigns and advertisements with one move. - download ready-made, legible, aesthetic charts - always keep an eye on the most important KPIs - analyze the course of the campaign over time - know the demographic indicators of the ad audience - monitor the sentiment of the discussion. **What do you dislike about Sotrender?** Duplicating information available free of charge on Social Media channels **What problems is Sotrender solving and how is that benefiting you?** I'll compare the results of my campaigns with the results of other similar advertisers. I'll trace it chronologically and compare my position against the competition, I'll plan my strategy and budget in the long term based on the performance of other advertisers in the industry. ### 46. Unique metrics and in-depth data **Rating:** 5.0/5.0 stars **Reviewed by:** Daryna Y. | Link Building Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2022 **What do you like best about Sotrender?** Sotrender provides data which is not available in regular tools like Facebook Insights. I was surprised how many more insights I can get from a social media analytics tool like Sotrender. For example, I really appreciate their Interactivity Index. Before, I was sure that a percentage engagement rate is all I can know about the engagement metric but it turned out there’s much more about it. **What do you dislike about Sotrender?** For now, I do not see any disadvantages. I find everything I need there. **What problems is Sotrender solving and how is that benefiting you?** I am very happy to be Sotrender’s user and have really easy access to such beneficial insights! ### 47. Best tool to measure and report social media success **Rating:** 5.0/5.0 stars **Reviewed by:** Maciej W. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Sotrender?** Sotrender provides very insightful and detailed data about social media performance. I do appreciate the possibility of having all crucial metrics in one place and being able to make a summary report within minutes. Sotrender is very useful for agencies as it enables them to have oversight of teams and certain people who manage social media profiles, and hence it is easier to evaluate their performance. **What do you dislike about Sotrender?** none. There is no particular thing I have disliked, to be honest. **What problems is Sotrender solving and how is that benefiting you?** It really optimizes the team work, facilitates and speeds up the reporting process. It also provides us with insightful data which is necessary to make wise decisions related to social media strategies for our clients. ### 48. Best social media monitoring app **Rating:** 5.0/5.0 stars **Reviewed by:** Grzegorz M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Sotrender?** It's our essential and daily-basis tool for social media monitoring; this app has a high degree of trust from our customers and data provided by Sotrender are required in 80% of monthly reports for our clients. **What do you dislike about Sotrender?** It's not free :) But I fully understand this as a complex tool it cannot be free. **What problems is Sotrender solving and how is that benefiting you?** Sotrender is solving our problems with collecting and analyzing data from Meta and Google. Sotrender has comprehensive reports with charts and best posts that are readable for our clients and we can easily check if communication on SM profiles is going in the right way. ### 49. I highly recommend it! **Rating:** 5.0/5.0 stars **Reviewed by:** Paulina W. | Senior Social Media Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Sotrender?** I have been using the Sotrender app for many years, in the meantime I have tested other solutions, unfortunately they did not work. Both the app's capabilities and ease of use are top-notch for me. Plus the excellent and very helpful support of the account manager. I highly recommend it! **What do you dislike about Sotrender?** Maybe the price is too high, but still it worth it. **What problems is Sotrender solving and how is that benefiting you?** daily monitoring of social media and progress ### 50. Daily support for brands and agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Sotrender?** In Sotrender I appreciate not only practical design and a great data visualisation possibilities, but also helpful client service. For me it is a tool used on daily basis with CEE clients, competition analysis, strategy preparing and brand analysis. It is also first choice for me when it comes to ongoing communication tracking. **What do you dislike about Sotrender?** The tool is limited by the technological possibilities of social media, therefore it does not offer additional qualitative analyzes for published content. **What problems is Sotrender solving and how is that benefiting you?** It saves my time which I have to spend on long analysis, and also give me a wider perspective on communication benchmarks in clients industry. In the end it gives me 'ready to paste' statistics and data visualisation, which my clients use for their purposes. ## Sotrender Discussions - [What do you like most about Sotrender for social media analytics, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-sotrender-for-social-media-analytics-and-what-improvements-could-be-made) - [What is Sotrender used for?](https://www.g2.com/discussions/what-is-sotrender-used-for) - [View Sotrender pricing details and edition comparison](https://www.g2.com/products/sotrender/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-02+23%3A25%3A59+-0500&secure%5Bsession_id%5D=177a0dd6-7901-4953-ab6c-397a2b3aab60&secure%5Btoken%5D=76bcdf87534dbb6d7bf696ee360fa18fa44cd5e95f5cad6cfed073d29e7e5815&format=llm_user) ## Sotrender Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Sotrender Alternatives - [Brand24](https://www.g2.com/products/brand24/reviews) - 4.6/5.0 (347 reviews) - [NapoleonCat.com](https://www.g2.com/products/napoleoncat-com/reviews) - 4.7/5.0 (144 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (373 reviews)