The time you save with the ease and efficiency to create campaigns is incredible. In addition to the functions offered by Smartly that doesn't have Business Manager are very helpful as being able to save an ad in the library and then be able to select it in another campaign or ad set is wonderful! Bid multipliers are an innovative tool because they help you get the best results according to the learning your campaign has had. Review collected by and hosted on G2.com.

That we do not yet have all the objectives as store visits or also that sometimes it is very slow to load. Review collected by and hosted on G2.com.

I love how user friendly the platform is, it's easy to use and navigate and the brand support is great. Review collected by and hosted on G2.com.

The platform does struggle to handle bulk uploads time to time, which can be a bit frustrating. Review collected by and hosted on G2.com.

automations, triggers, that you have beta products. It is quicker to create a campaign besides Ads Manager. The quick response that you as a team give us. Review collected by and hosted on G2.com.

that sometimes the API with FB get lossed. That the R&F can not been loaded in smartly. That several times the facebook team is nos aligned with the smartly team. Review collected by and hosted on G2.com.

Automation of the platform. Deploy quickly new gets to new language. In our case we work in 7 languages in a lot of different egos so it's really critical for us, for sure.

Text insertion in Video and ads to minimise creative work in multi lingual environnement

Easy to split test and test new creative approaches

Advise from the team and account management

Flexible agreement / contract conditions (no long term commitment...) Review collected by and hosted on G2.com.

The economical model if you have a big account that is mature. You feel sometimes you don't get enough value for the price you pay. Not true at the beginning but could be true after several months.

Platform has often "glitches". Deploying ourselves the campaign is always challenging. Often we have to use support on chat and you have to explain the full story to get help and this can take a lot of time.

Sometimes the platform is frustrating when your campaigns are not validated or setup is finally not right you have to redo from scratch.

When you account manager is available it's quick when you have to go through support is lot ore painful and time consuming. Review collected by and hosted on G2.com.

A tool that helps you optimize your Facebook Campaigns in a much better way. Helps reducing the CPL of the campaigns. The lookalike expansion feature & the ad rotation feature really helps to know the exact performance of the ads. Deffinately use this app as t will optimise its better and gives cpl at low. do use the tool. i like the ay how support we get. the client servicing is always giving the best of advises Review collected by and hosted on G2.com.

Ad rotation feature also enables the paused creatives. need more authority on whih ad to run. may be we can just select the ones we want to rotate. the support is better as compare to any ai tool. they respons quickly and help us with the issues though. Review collected by and hosted on G2.com.

Setting rules in place to automatically boost certain page posts on Facebook was a huge time saver.

Campaign optimisation is to a higher level than directly on the ad platform. You can optimise towards conversions outside of that platform (e.g. optimising Facebook towards Google floodlights). Sharing budget pools across multiple campaigns and scaling spends of those campaigns based on performance has worked very well for us.

Also greater variety of options available for dynamic creative. Review collected by and hosted on G2.com.

With the amount of extra features, sometimes it can be quite hard to navigate Review collected by and hosted on G2.com.

The Automated Ads feature; the interface of the more common features it's easy to use (it's the advanced features the ones that you need to read more about to be able to understand it); being able to see more than 1 account in the same results table; the support chat it's always helpful; the optimisation rules are easier to manage than in the Facebook platform; the creatives template feature. Review collected by and hosted on G2.com.

Some restrictions on the Automated Ads feature (like don't being able to change something after the campaign is created); when you are in a campaign and go from ad set level to ad level (or the way around), sometimes it takes too long to load; that the filters on the campaign tab will reset if I refresh the page. Review collected by and hosted on G2.com.

Love the image and video template editor feature. Helps to create assets easily. Review collected by and hosted on G2.com.

If we make changes to a video/image template, we will have to re download the new file and update ad creatives manually. Would be great if the changes are automatically synced like dynamic product image templates Review collected by and hosted on G2.com.

I love how Smartly makes me save time at work. Everything is automatised and I can make sure l am avoiding errors.

Moreover it is easy to use and quite intuitive. I like the interface and it is very good for AB testing. Review collected by and hosted on G2.com.

Sometimes there are campaign that do not go through but there is no explanation for that. It would be better to receive a message saying why it did not work and how l can solve the problem. The best would be to receive directly a message from the help chat. Review collected by and hosted on G2.com.

We have great Smartly partners that support us and regularly communicate any product updates or any changes they think may have a material impact to our campaigns. If there are ever any issues whether it be from due to a bug, the feed or auction dynamics issues on the FB front, they're quick to respond and are involved in our communications with Facebook to provide solutions and assistance. Review collected by and hosted on G2.com.

There can be frequent bugs in the platform which result in manual or tedious edits or workarounds and defeat the purpose of editing in bulk. This primarily happens with our dynamic ads. There are also some product limitations such as not allowing videos in DAL. One of our biggest limitations (which may be more of a FB limitation) is that we're not able to run one campaign with a dynamic earnings estimate based on the users location. Review collected by and hosted on G2.com.