I like how easy it is to navigate. Some testing tools I have used are quite complicated, whereas SEOtesting is relatively straightforward. The data is also digestible because of the visuals it uses.

The reports tab is also useful and provides interesting insight. Review collected by and hosted on G2.com.

I'd like to be able to change/add to the tracking metrics to provide greater insight. I'd also like to be able to create folders on the SEOtests dashboard. Review collected by and hosted on G2.com.

Above all, the ease of setting it up: you plug in GSC and forget about it. Review collected by and hosted on G2.com.

Little customization, I don't want to receive alerts for example of certain new keywords or from a specific area of the web, as it is not possible. Review collected by and hosted on G2.com.

SEOtesting is incredibly intuative to use and gives great actionable insights.

I love the Content Groups functionality which can even be used for individual pages. I use it to break down section of my site to easily see howimpressions, clicks, position, and CTA are trending for each section and what may need some attention.

I also use Content Groups for high value single pages to keep an eye on how they trending. If we launch a refresh of the page I add an annotation to easily view the trends pre/post. I use SEOtesting every day to check the trends of every Content Group.

The SEO Tests functionality is very intuative as well. Simply come up with SEO hypothesis and test it Pre/Post or A/B and multivariate using their Split Tests. You can test individual page or even a group of pages. It's worth noting that you have to have your dev team make the changes on your site. This is not a tool that requires you to add a 3rd party script to your site and you make the changes in SEO testing, like other A/B testing tools like Optimizely or VWO.

The Reports and Website Monitoring functionlity are great. The website funbctionality tracks changes to your sitemaps, including pages added, updated, or changed. This really help to save us my company some lost traffic to our blog after my dev team pushed a build to our production evironment that somehow removed all of our blog pages from our sitemaps across 9 locales. You receive an email whne there are any deleted changes to your sitemaps, so when I received and email showing that all of our blog URLs were removed, I was able to immediately jump on a call with my dev to address the issue before losing all that traffic.

Customer Support is fantastic. Nick and his team are very quick to respond and are open to the feeback of their community. Looking at their Changelog, they update SEOtesting one to four times a months. The integration with GTM is easy. I highly recommend adding SEOtesting to your SEO arsonal and you will see the implementation is quick and easy. Review collected by and hosted on G2.com.

Right now there is a limit of 5 sitemaps in the Website Monitoring section. We have 9 languages for our corporate website so we break down the sitemaps by locale. The limit means we are unable to track 4 sitemaps. I've ask this to limit to be increased and I'm sure that it's on Nick's list.

The only other thing is if you create an SEO Test, you are very limited on what you are able to edit. When I reach out to Customer Support, Nick shared that I woudl have to copy the one that needs the editing and make the changes before saving it, then archive the old one. The same for Content Groups. It would time by allowing SEO Tests and Content Groups to be fully editable. Review collected by and hosted on G2.com.

- The interface is easy to use (I set up my first split test in minutes)

- The reporting dashboards are great for demonstrating value for stakeholders

- This tool has been invaluable in justifying internal resources for SEO projects

- The price is very competitive considering the value we're getting from it!

- We've seen huge uplifts in organic traffic from our testing Review collected by and hosted on G2.com.

I've experienced nothigng I dislike about the platform so far. Review collected by and hosted on G2.com.

Very easy to analyze reports. Based around Search Console data, so its much more accurate than GA. Developer is releasing new reports all the time, and is super responsive to your input. Review collected by and hosted on G2.com.

Not much. I'm grandfathered in, so its super affordable. Review collected by and hosted on G2.com.

If you are using 3rd party apps like ahrefs or SEMrush and giving access to your GSC, all you are doing is showing your competitors exactly what works on your site.

And if you aren't looking at Goolge Search Console at all, why are working blindfolded?

GSC is the only SEO data that matters, and SEOtesting saves many hours of analysis to instantly point out what you can do that actually makes a difference to your traffic. True instant improvements.

If you own one website or 1000, it's the one tool you truly need to succeed. Review collected by and hosted on G2.com.

Only that I don't have the time to use it enough Review collected by and hosted on G2.com.

The fact that it is very strightforward to use and that it helps you wade through the massive amounts of data from GSC. I also like that they are introducing GA4 integrations for more comprehensive data comparisons. The customer support is really attentive and I feel like talking to a fellow SEO enthusiast whenever I reach out. I also like that they are listening to their users and implementing their requests into the future releases. I use the tool for every relevant change I make on my site to check if it should be scaled. Review collected by and hosted on G2.com.

I would like to be able to retrofit my reports, e.g. if I selected weekly data points, to just revert to daily without needing to create a new report and waiting for it to process. I don't know what users' preferences are, but my guess would be to put daily data points as the default in graphs. Review collected by and hosted on G2.com.

The ability to combine GA4 and GSC data into a test is beautiful. Being able to choose whether to track certain GA4 events within a test is a life saver for me.

A lot of the reports SEOtesting generates from GSC are also very valuable particularly the cannabalisation report.

There is so much functionality within this tool that I use it's hard to get it all into one review.

However for the $ cost it is 100% worth it. I cannot find another tool that does as much as SEOtesting does.

Also on top of that it is super simple to setup/intergrate and the customer support channel is amazing. I have had 2 small issues/bugs and each time I reached out the replies were in minutes and the issue resolved within half an hour. Review collected by and hosted on G2.com.

Front end could be prettier. Doesn't affect the functionality but a nicer front end would help when I am onboarding new users.

(Sorry I don't have time to give you a list of what would make the front end "prettier") Review collected by and hosted on G2.com.

In a world of rip-off tools SEOTesting is a standout, offering simple SEO split testing functionality that bizarrely isn't offered by anyone else without a crazy price tag. Combine that with helpful slicing of Search Console data (because we all know SC can be a nightmare to interrogate) and it's one of my base tools for agency and in-house.

Also Nick is a great guy: helpful and responsive in every interaction we've had. Review collected by and hosted on G2.com.

It's not the prettiest and I probably don't use some reports as much as I should because they're not surfaced into my workflow. Could do with some additions for statistical significance reporting but that's improved since I've been using. Review collected by and hosted on G2.com.

SEO Testing is a truly unique SEO tool that you can't find anywhere else. The ability to create split tests, group tests, and site-wide tests is amazing! It's perfect for quantifying the changes that you've made to a client site or a company website! Review collected by and hosted on G2.com.

It would be nice if the the reports didn't have to be run on an adhoc basis. Maybe they could be a dashboard instead? It's not a huge deal - just a minor inconvenience. Otherwise it's great! Review collected by and hosted on G2.com.