SEOTesting is an SEO testing and reporting platform that enables SEOs to run structured experiments, analyze Google Search Console data, and prove the real impact of their SEO efforts. It is designed for SEO agencies, in-house teams, and independent consultants who require an evidence-based workflow for validating hypotheses, supporting recommendations, and monitoring site-level performance.
The platform centralizes Google Search Console data and converts it into testable configurations, historical comparisons, and actionable insights. This saves hours of time by eliminating spreadsheets and manual reporting, so that SEOs can focus on strategy, content, and experimentation. Use it to understand how specific updates influence search impressions, clicks, rankings, and engagement metrics.
SEOTesting now also includes AI-powered summaries that automatically analyze performance data and generate clear, concise explanations across SEO tests, content groups, and end-of-month reports. These summaries highlight trends, flag anomalies, and provide actionable SEO takeaways, helping teams quickly determine whether changes were successful and produce stakeholder or client-ready insights in far less time.
SEOTesting also prepares SEOs for the evolving search landscape. AI chatbots and LLM-based assistants are becoming a growing source of answers and recommendations, influencing what people click and trust. To help teams adapt, SEOTesting includes high-level LLM Testing, allowing you to track how GA4-reported sessions from LLMs change before and after page updates.
Key capabilities include:
• Time-based testing to compare performance before and after page-level or site-level updates.
• SEO split testing using defined test and control URL groups to evaluate changes under more controlled conditions.
• LLM testing to track shifts in GA4-reported sessions originating from large language model interfaces and analyze whether content adjustments influence LLM-driven visits.
• Insight and reporting tools such as trend dashboards, AI-powered summaries and end of month reports, structured annotations, forecasts, and pre-built reports for areas including declining content, click-through-rate opportunities, cannibalization, and quick-win analyses.
• Content grouping and change tracking that allow teams to organize URLs by theme or structure and maintain a clear record of modifications, tests, and resulting outcomes.
Agencies use SEOTesting to manage multiple clients, demonstrate ROI, and support recommendations with clear evidence. In-house teams rely on it for stakeholder buy-in, cross-team alignment, and understanding which optimizations truly make a difference. Everything is centralized to make collaborative SEO decisions and identify which initiatives merit further investment.
Additional components include a Chrome extension that allows you to view Search Console query data as you browse pages on your site, and a Looker connector for teams that maintain custom dashboards or client-specific reporting systems.
SEOTesting is a powerful alternative to using Google Search Console alone, providing a structured environment for conducting SEO experiments and interpreting search performance data across both traditional search engines and emerging LLM-mediated interfaces.
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Overview by
Nick Swan
