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Sensor Tower Reviews & Product Details

Verified User in Computer Games
IC
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about Sensor Tower?

Very easy to onboard onto the app. Quite intuitive. I just onboarded into this company. I initially poked around looking for game data. I was able to quickly figure out the tagging system, and create views that showed me some of the data I was looking for. After a 45 minute tutorial with our Sensor Tower rep, I could see I could get most of the data I was looking for. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

An artificial limit on historic data. If the app has data going back to 2014, why am I limited to going back 2 years? Historic data is one of the things I need. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

I need to compare historic performance to currrent performance as I look for twilighted or once well performing but now underperforming games. Sensor Tower is well suited for that, except for the artificial 2 year limit on historic data. Review collected by and hosted on G2.com.

Sensor Tower Overview

What is Sensor Tower?

Sensor Tower is a market research company that invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence, that helps organizations stay on the cutting edge of key tactics and trends. Our CLI platform shows brands how consumers interact with companies in the global digital economy, across app usage, purchases, advertising impressions, and more, spanning mobile apps, social media, streaming media, websites, digital payments, and beyond. Responsibly-sourced insights from Sensor Tower complement enterprise data with “outside-in” perspectives, from real people, answering valuable questions enterprise data can’t. These insights help shape the strategies of the top companies in the world.

Sensor Tower Details
Languages Supported
English, Japanese, Korean, Chinese (Traditional)
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Product Description

Sensor Tower is the leading solution for mobile marketers, app developers, and industry analysts who demand superior competitive insights into the mobile economy and are seeking to increase app downloads through app store optimization.


Seller Details
Year Founded
2013
HQ Location
San Francisco, California
Twitter
@SensorTower
207,764 Twitter followers
LinkedIn® Page
www.linkedin.com
318 employees on LinkedIn®

BR
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Recent Sensor Tower Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Really useful tool but UX need to be improved"
I can see very useful data on app overview tab like revenue, RPD, downloads.
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Super Useful product for app marketers"
UI is very much friendly and easy to use. It is a great tool to track competition and market trends. Also very useful for app store optimization.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very helpful tool"
I use it weekly to track and analyze store reviews of our apps and the organization and keyword search are both really helpful and easy to use.
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Sensor Tower Media

Sensor Tower Demo - Breakdown the vast gaming landscape through proprietary Gaming Taxonomy filters
Dive deeper into the complex and evolving mobile gaming universe by layering Game Intelligence onto Store Intelligence insights. Analyze games down to the sub-genre level with the best gaming taxonomy on the market and a dedicated dashboard. Quickly identify top games with a specific mechanic for...
Sensor Tower Demo - See what translates into success for the top apps in the mobile economy
Parse critical mobile app store data such as downloads and revenue in the App Store, Google Play Store, or unified across the two. Plus, examine global data as well as granular regional and country data, and apply Sensor Tower’s industry-attuned filters-- or create your own custom tags and fields.
Sensor Tower Demo - Identify the user base of popular mobile apps
Understand the daily, weekly and monthly active users of the mobile app economy’s top apps, both in historical and current views, to understand changes in audience growth over time. Filter by Sensor Tower global fields, custom fields or Game Intelligence genre taxonomy to segment the apps your bu...
Sensor Tower Demo - Create engagement benchmarks for the world’s biggest apps
Discover relevant user behavior trends in the mobile app economy and compare engagement performance among the world’s biggest apps. From social networks to SVOD platforms and gig economy apps, understand user behavior by mobile category, or groups of select apps. Zoom into time spent by different...
Sensor Tower Demo - Analyze and optimize search strategy with ASO
Despite an increased focus on paid acquisition, 60% of app downloads still result from organic search. App Intelligence accurately measures the success of your organic user acquisition strategy — and those of your competitors. Understand which keywords are driving downloads, and explore potential...
Sensor Tower Demo - Find your most effective ad network
Finding the right network is critical, so assess the options with a side-by-side comparison of all major mobile ad networks. From YouTube to Snapchat, see how a particular app is performing in share of voice over time across all networks where they have creative bids. Plus, quickly determine whic...
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52 out of 53 Total Reviews for Sensor Tower

4.4 out of 5
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52 out of 53 Total Reviews for Sensor Tower
4.4 out of 5
52 out of 53 Total Reviews for Sensor Tower
4.4 out of 5

Sensor Tower Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sensor TowerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Begum Y.
BY
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sensor Tower?

As a market researcher, doing day-to-day comprehensive market analysis of the gaming market is the first thing for me. Having fast paced knowledge via product, become one step ahead from the others. The SensorTower team captures market updates and applies them very quickly to their products, such as Facebook Feeds. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

First of all, I love SensorTower and happy to use this product. Of course,like every product, this product has its shortcomings, but as long as you reach users and get feedback, you are likely to improve yourself. So, thanks for reaching users. My thoughts are like that; First of all, SensorTower can be reached directly to users for efficient use of the updated product, for example, by arranging a short webinar, the user experience can be improved.The advantages of using the product related to specific areas should be presented to the users, for example, what are the issues that match-3 game studio pay attention to when analyzing the market or how people in different titles use this product etc. It would be useful to see the effect of application updates on downloads and revues in a short and concise way. We saw that the SoV and network data on the creative side are not healthy, some parts are wrong and missing (we checked our products), I think this should be improved. It would be nice to be notified and visible when applications and games are transferred to another account. Finally, it would be nice to be able to see the App icon and Screenshot changes along with the updates of the applications. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Rapid implementation of new ad networks on the ad intelligence. Review collected by and hosted on G2.com.

Berk S.
BS
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sensor Tower?

Sensor Tower helps its users to analyze other Application and Games in every way. I believe that the best thing about Sensor Tower is to observe what your competitors focus on and give opportunity to your company for analyzing and applying new features to your application. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

I'm using Sensor Tower from the almost the beginning of the new year, 2023 and honestly, there is nothing to say about disliking anything about Sensor Tower. I'm just loving it! Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Analyzing Google Play for Android and App Store for iOS is not enough because they're not sharing the Data's we're looking for but the Data's that Sensor Tower share is really helpful for me and my company because you're able to deep dive what're you looking at. For example I'm able to anaylze a Game or this Game's Creatives or my Competitor in which I need to analyze to improve myself and my company's statistics. Review collected by and hosted on G2.com.

Mert E.
ME
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
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What do you like best about Sensor Tower?

SensorTower is always iterating their tools, products & filtering according to the needs of their customers. Those iterations provide significant impact practically. The biggest upside is the support, reports and analysis they are providing to us. They are providing what we are asking for and as an equally important thing Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

Personally, SensorTower's visual side is not my favourite tool out there. It isn't really affecting the functionality but I think there are room for improvement visually.

As an additional side, I would rather work with a full set of products without having to decide drop-off which products to reduce the cost. However, since it's a monetization & user experience decision of the firm, I'm not sure if this is a valuable feedback. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

SensorTower is helping us what improvements can be made on our ASO, ASA. Keep an eye on the competition and make sure we aren't missing anything major, and if we are what's the impact of the products & marketing side.

We are keeping an eye on competitors launch strategies, app's scale on different countries and identify where to improve on product & marketing.

We are able to kill or start new projects based on their performance indicators and historical data of the genre/game. We are able to set expectations and goals to our new & current projects even before starting them. Review collected by and hosted on G2.com.

Michaël P.
MP
Product Manager
Mid-Market(51-1000 emp.)
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(Original )Information
What do you like best about Sensor Tower?

What I like best about sensor tower is it's robust taxonomy system, which allows you to target specific genres you're interested in all the while allowing for quick, efficient market survey. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

What I like least about sensor tower is its user interface. I took a bit of getting used to before being fully comfortable. For example, selecting certain apps from the store analysis for closer inspection didn't always feel natural, especially when jumping between store analysis and usage intelligence. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Sensor tower allows me to keep a close vigil on the market or market segments my application operates in. I can quickly and efficiently get a glance at which apps perform best within a market and cant hen take a deeper dive into said apps. Review collected by and hosted on G2.com.

Furkan  S.
FS
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sensor Tower?

As a B2C marketer, I can confidently say that Sensor Tower has been a game-changer in my marketing strategy. This powerful tool has provided invaluable insights and optimization opportunities that have significantly boosted our app's visibility, user acquisition, and revenue.

Precise App Store Analytics

Strategic Keyword Research

Competitor Benchmarking

App Store Optimization (ASO)

Comprehensive Reporting Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

For my usage Sensor Tower cover every ground that i need. Network analysis can be extended to other networks( which i believe they are still improving and adding new networks as well). Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Sensor Tower helps me to improve my visibility on store also analysis on my category to keep up with my competitors. Its all around tool that heavily improve marketing side of things. Review collected by and hosted on G2.com.

Yeni Z. .
Y
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
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What do you like best about Sensor Tower?

As a company that lists apps in multiple countries, your platform has been an absolute game-changer for our app sales strategy. I like the charts, graphs, and tables, they are easy to interpret, making it simple for me to analyze performance trends and identify opportunities for growth.

Also the ability to customize the dashboard to align with my specific needs is TOP! :)

And the last one, I really appreciate Sensor Tower team for answering all of my questions so briefly and clear. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

The current design of the dashboard, while clear and straightforward, leans towards a more minimalistic aesthetic. As a personal preference, a bit touch of color could make the dashboard even more visually engaging and enjoyable to use! Other than that, everything is perfect. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

I can see the competitor on the Apps, helping me to create an insight and idea before do the pitching to the client. Sensor tower's data is covering a lot of things I need for my business. Review collected by and hosted on G2.com.

Duygu  A.
DA
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
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What do you like best about Sensor Tower?

The SensorTower panel is very easy to use. Due to a user-friendly interface, I can easily access the graphs of the analyzes I want to do. I can edit the graphics on an app basis and with various parameters. I can save my own dash and this is one of the points that increases the efficiency of use. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

I think the Creative Intelligence dashboard is complex and inadequate. There are networks that cannot be differentiated based on OS. I'm also having trouble with the creative's banner and video separation. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

The mobile world is a rapidly developing and changing ecosystem. In order to follow this on a category and market basis, close monitoring is required. In this sense, Sensor Tower allows us to get good outputs about the progress of successful apps in the sector, the creatives they use and their positioning in the competition. Likewise, we can clearly see our trend with the competitors in our own market. Review collected by and hosted on G2.com.

GT
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about Sensor Tower?

The most helpful thing about Sensor Tower are the insights to advertiser spend and impression on digital advertising. This has greatly allowed me to nuture and prospect new clients in my region Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

While Sensor Tower has provided valuable insights for me, I do wish that there is more market coverage in APAC that I can leverage further. At the moment, APAC coverage are only in AU and NZ and I wish that I will be able to see SEA or JP insights. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Identifying new advertisers in digital ad space along with their impression volumes and spends. The categories for digital ads are also relevant to me in identifying prospective clients Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sensor Tower?

I use it weekly to track and analyze store reviews of our apps and the organization and keyword search are both really helpful and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

When I'm doing market research, searching for specific apps in both the "Store Intelligence" and "Usage Intelligence" fields can be a lot more difficult than I would like. Maybe it's just me, but the UI is just not intuitive. Eventually I can usually find what I'm looking for, but it walways takes longer than I imagined it would/should. Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

It's an easy, one-source place for all of the reviews, across platforms and stores , and for all of our apps and it makes it very convenient to analyze customer comments and feedback. Review collected by and hosted on G2.com.

Aleksandr P.
AP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sensor Tower?

Data accuracy, User-friendly interface, and Many useful features.

The mobile application market is very dynamic. It is essential to keep abreast of what is happening. Sensor Tower helps to solve this problem. Review collected by and hosted on G2.com.

What do you dislike about Sensor Tower?

Quite expensive, especially for startups in the early stages. No option to estimate advertising revenue in the application Review collected by and hosted on G2.com.

What problems is Sensor Tower solving and how is that benefiting you?

Sensortower allows you to see global market trends, track changes in competitors' positioning, as well as monitor UA channels and creatives used. We use it on a daily basis. Review collected by and hosted on G2.com.