Twilio Segment Reviews & Product Details

Ability to include multiple analytics scripts from single dashboard.

Interface is also nice.

Debugger is quite handy to check for events in realtime. Review collected by and hosted on G2.com.

Pricing is too high for a startup. If you use it for free you are limited to use one source only.

Also, many times i have encountered a problem that segmentjs take forever to load or does not load at all. Review collected by and hosted on G2.com.

Allows you to enable many extensions by just including the snippet for segment once in your code. Review collected by and hosted on G2.com.

The segment debugger isn't the most useful when you're trying to figure out whether your data is being sent to all the extensions you enabled correctly. Review collected by and hosted on G2.com.

Quick and easy way to plug any analytics tool into any JavaScript application. My company's marketing people love mixpanel, our devs prefer keen.io, some people are using KISSmetrics, but with segment everybody's happy. Review collected by and hosted on G2.com.

The 2 big problems I've had are that analytics.js doesn't work with react native and that there's no easy way to filter events from segment's UI: if you want certain events to only go to certain sources, you need to implement that in your code. Review collected by and hosted on G2.com.

I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on building features. They also have some cool features like self hosted data warehouses that can be pretty powerful too. Review collected by and hosted on G2.com.

My only issue with Segment is that it's not really necessary unless you're trying to remove all implementation decisions away from engineers when building an ETL pipeline... And also, unless you really want to push your data to a ton of places (which you probably shouldn't care about), then there's no reason to use it. Lastly using Segment restrains you to their implementation and you don't always get to leverage more advanced integration features from external services you would get from direct implementation. Review collected by and hosted on G2.com.

Each metric service is good at different things, and you may not know which is the best for you in the beginning or when you're trying to measure something new. Even when you've been doing metrics for a while and don't want to have to make three separate api calls on one event. Also great way to just test your analytics are working with their debug feature Review collected by and hosted on G2.com.

Not much! I think it's a great tool and we'll keep using it. Review collected by and hosted on G2.com.

I love that project stakeholders no longer have to come to me to update conversion scripts, also I love that I no longer have to set different events for twitter, facebook, GA conversions! Review collected by and hosted on G2.com.

Nothing really, except that now that I'm not constantly bugged about implementing a different facebook ad script I'm starting to get worried about my company needing me! Review collected by and hosted on G2.com.

Flexibility! Love the ability to send data wherever and combine datasets in redshift. Review collected by and hosted on G2.com.

Web interface used to be very clunky, now it is much easier to use. Review collected by and hosted on G2.com.

Infinite flexibility. Instead of going to your developer every time you want a new tool installed, Segment can be installed once and new tools can be added as your needs scale.

Being able to measure events in analytics tools AND being able to trigger marketing automation workflows from the same events is powerful. Marketing can focus on what happens and fine tuning the funnel without the involvement of too many development resources. Review collected by and hosted on G2.com.

I do wish the pricing was based more on usage and not on tiers. There are times where the upgrade to a higher tier of Segment will cost more than the integration itself. Review collected by and hosted on G2.com.

Segment is a great tool to use whenever you are considering tracking anything on your website using third party services. Easy setup, very powerful and reliable. The UI is a pleasure to use and the debugger makes it easier to check if everything is working fine from your side, helps a lot to debug during integration with other platforms.

Their are offering a brand new integration with Amazon Redshift or Postgres as Data Warehouse and it looks very promising! Review collected by and hosted on G2.com.

Nothing to dislike so far, haven't had to use any support so I can't comment much on that. Review collected by and hosted on G2.com.

Love the UI/UX. Great number of potential integrations. Easily add multiple data streams to one place. Works with nearly every one of the products we use. Review collected by and hosted on G2.com.

The price is a bit on the high side. Tough for a new startup to handle. Review collected by and hosted on G2.com.