Apollo Reviews 2025: Details, Pricing, & Features

OJΛS V.

Inside sales Analyst

Enterprise(> 1000 emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Jun 10, 2023

"Unleash Your Marketing Potential with Apollo: A Stellar Solution for Campaign Success"

What do you like best about Apollo?

Apollo Marketing Tool offers a comprehensive solution for managing and optimizing marketing campaigns. With its user-friendly interface and advanced features like audience segmentation, email automation, and analytics, Apollo streamlines marketing efforts, boosts engagement, and drives conversions. It provides valuable insights to improve targeting and personalization, resulting in more effective marketing strategies. Apollo's seamless integration with CRM platforms further enhances data management and customer relationship management. Overall, Apollo Marketing Tool is a powerful tool that empowers marketers to maximize their campaigns' impact and achieve measurable results. Review collected by and hosted on G2.com.

What do you dislike about Apollo?

Enhance the user interface for improved usability.

Expand integration options with popular marketing platforms.

Provide advanced reporting and analytics capabilities.

Customize automation workflows for greater flexibility.

Improve customer support channels and response times.

Offer comprehensive training resources for users.

Strengthen A/B testing features for campaign optimization.

Streamline workflow management for better team collaboration. Review collected by and hosted on G2.com.

What problems is Apollo solving and how is that benefiting you?

Simplifies tag management process, enabling easy deployment and management of tracking tags across websites.

Increases website performance and loading speed by optimizing tag placement and reducing code clutter.

Enhances data accuracy and reliability through streamlined tag implementation and error detection.

Improves marketing campaign effectiveness by enabling precise tracking, measurement, and optimization of user interactions. Review collected by and hosted on G2.com.

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Apollo Overview

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What is Apollo?

Apollo is a SaaS product that automates analytics implementations, enabling organizations to increase ROI from investments in digital analytics. Increase the quality of your implementation and throughput of your team. Leverage Apollo for seamless ongoing management of your Google Analytics or Adobe Analytics implementations or for fast and easy migrations to Google Analytics 4 and Adobe Experience Platform. Apollo improves the timeliness and accuracy of first party data by automating: -analytics documentation management (i.e., data layer specification, solution design, and test cases) -analytics tag manager configuration -analytics platform configuration -data layer and tagging validation -consent management platform integration

Apollo Details

Discussions

Apollo Community

Languages Supported

English

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Product Description

Apollo is a SaaS product that automates analytics implementations, enabling organizations to increase ROI from investments in digital analytics, while reducing the cost of maintaining an analytics program. Leverage Apollo for seamless ongoing management of your Google Analytics or Adobe Analytics implementations or for fast and easy migrations to Google Analytics 4 and Adobe Experience Platform. Apollo improves the timeliness and accuracy of first party data by automating: -analytics documentation management (i.e., data layer specification, solution design, and test cases) -analytics tag manager configuration -analytics platform configuration -data layer and tagging validation -consent management platform integration

Seller Details

Seller

Search Discovery

Year Founded

2004

HQ Location

Atlanta, US

Twitter

@SearchDiscovery
2 Twitter followers

LinkedIn® Page

www.linkedin.com
189 employees on LinkedIn®

Overview Provided by:

Hailey Meekins

Senior Manager at Search Discovery

Recent Apollo Reviews

6/13/2023

Verified UserEnterprise (> 1000 emp.)

4.5 out of 5

"Bridge between your business analytics and development team"

1. Analytics automation - It significantly reduces the time needed for collating data 2. Provides extensive automation. Enables SDR with pre-built...

6/10/2023

OJΛS V.Enterprise (> 1000 emp.)

4.0 out of 5

"Unleash Your Marketing Potential with Apollo: A Stellar Solution for Campaign Success"

Apollo Marketing Tool offers a comprehensive solution for managing and optimizing marketing campaigns. With its user-friendly interface and advance...

6/7/2023

Verified UserMid-Market (51-1000 emp.)

4.0 out of 5

"Apollo a friend in your Sales Stack"

Apollo integrates so well with other integral tools in the stack ie. Salesforce, Outreach, Sales Nav etc. and is integral in completing the flow of...

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0 people requested security information

Apollo Media

Leverage built-in Business Requirements to design your implementation. Business Requirements are associated with best practice solution designs, including data layer specification, analytics tag configuration, and reporting variable design. If you aren’t sure what Business Requirements you should...

Review the analytics documentation Apollo programmatically creates and manages for you, including data layer specification, solution design, and test cases. Apollo’s Visual SDR is a graphical version of the solution design, making it easier to see how all the different elements of the implementat...

Leverage API connections to deploy your analytics configurations to the tag manager, analytics platform, and version control platform. Afterwards, deploy out-of-the-box or customized dashboards to jumpstart reporting.

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Verified User in Computer Software

Small-Business(50 or fewer emp.)

Jun 06, 2023

"Apollo, my B2B sales intelligence platform of choice."

My favorite thing about Apollo is the awesome, streamlined user interface. Working on the platform is a joy. I love the AI workflows, they save me truckloads of time. Review collected by and hosted on G2.com.

I personally dislike the way Apollo's current pricing / plans are structured. Don't get me wrong, the free plan is awesome and doesn't feel too limited, but I feel as the basic version is almost not a real choice, but just a cheaper plan between Free and Professional with pricing psychology purposes. Review collected by and hosted on G2.com.

Apollo is helping me solve time-based issues and keeps me focused on track when I am doing prospecting work. Review collected by and hosted on G2.com.

Jun 13, 2023

1. Analytics automation - It significantly reduces the time needed for collating data

2. Provides extensive automation. Enables SDR with pre-built best practice solution design and automated data layer Review collected by and hosted on G2.com.

1. Cost is significantly high

2. Implementation takes time and significant IT efforts Review collected by and hosted on G2.com.

1. Provides a data quality validation - It automates and validates the data in real-time, helping users build confidence and trust while presenting data to the management

2. Provides visibility and transparency to the development team and the business teams

3. Avoids the risk of inaccurate data Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market(51-1000 emp.)

Jun 07, 2023

Apollo integrates so well with other integral tools in the stack ie. Salesforce, Outreach, Sales Nav etc. and is integral in completing the flow of the essential part of gaining contacts Review collected by and hosted on G2.com.

Apollo's Chrome Extension is the worst memory-limiting thing I've ever seen. It often slows me down so much and crashes my system. This needs to get fixed. Despite all that, Apollo still is essential. Review collected by and hosted on G2.com.

Apollo is helping solve the sales tooling issues we're having and covers an industry-wide problem. Review collected by and hosted on G2.com.