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Ruler Analytics Reviews & Product Details

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

Seller

Ruler Analytics

Discussions

Ruler Analytics Community

Languages Supported

English

Overview by

Jamie Hallitt (Head of Growth @ Ruler Analytics)

Pricing

Pricing provided by Ruler Analytics.

Small/Medium Business

Starting at £179.00

Per Month

Medium Business

Starting at £584.00

Per Month

View More Pricing Information

Top-Rated Alternatives

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Ruler Analytics Media

Ruler Analytics Demo - Central Performance Dashboard

Ruler's dashboard combines visitors, form fills, calls, sales, revenue, cost and ROI data into a single view, which can be filtered as needed and viewed across days, weeks, months and years.

Ruler's Source Report provides you with clicks, form fills, calls, opportunities, opportunity value, sales, revenue, cost, CPA, CPS, ROI and ROAS by source. You can switch between 5 different attribution models and filter by specific sources.

Ruler Analytics Demo - Conversion Reports

Ruler's Conversion Reports show a full list of the conversions tracked (calls + forms) and a summary of their journey, including form field data, first and last touch points, page views and number of sessions for each visitor.

Ruler Analytics Demo - Visitor Journey Report

Click into a visitor to see their full journey - all touch points, sources, page views, number of sessions, content consumed, pages visited and form fields (including self reported attribution data).

G2 reviews are authentic and verified.

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Kurt D.

Growth Manager

Small-Business (50 or fewer emp.)

9/2/2021

"A tool we heavily rely on for attribution"

5/5

What do you like best about Ruler Analytics?

1. They have reliable attribution, Ruler adds attribution to 99% of the leads that come through our site.

2. The attribution is as deep as we need it to be, I can then drill down on key information, i.e. where are they from, how many times they've visited the site, what brought them to the site.

3. Their customer service is next level, they patiently helped us get started with their platform, plus helped with integrations.

4. Software is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

1. There could be more functionality to work with the data on a high level. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

1. Ruler helps us attribute where leads from, i.e. which channel acquired them, which pages they converted on/looked at, which ads drove them to the site. With recent changes to third party data from social ad platforms, they've been key in ensuring we don't turn off ads that are working well.

2. We have a small quantity/high quality leads, being able to drill down to learn as much as possible about key leads is very helpful Review collected by and hosted on G2.com.

Iain W.

Agency Owner

Small-Business (50 or fewer emp.)

2/17/2022

"Review Of Ruler Analytics"

4.5/5

What do you like best about Ruler Analytics?

The setup of Ruler Analytics is straightforward, and the team guides you through everything. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

It would be good if there were a simple Hubspot connector. The connection does work but occasionally drops. Review collected by and hosted on G2.com.

Shefali T.

Business Consultant

Mid-Market (51-1000 emp.)

10/6/2021

"Innovative Marketing Analytics Platform that Helps Businesses Measure & Optimize"

5/5

What do you like best about Ruler Analytics?

Ruler Analytics provides all-in-one marketing analytics. By combining web analytics, chat, phone calls and social media monitoring, Ruler Analytics gives its users a complete picture of how well their marketing strategies are working. Ruler Analytics has been designed from the ground up to help businesses see the big picture and make smarter decisions based on evidence-based insights. It has features such as Dynamic Number Insertion and Missed Call Alerts. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Ruler Analytics is a product that can help you gain more visibility into your marketing channels, a strategy that has a lot of moving parts. It provides a lot of features which are industry leading for this space, from call tracking to live chat tracking to form tracking. Review collected by and hosted on G2.com.

Recommendations to others considering Ruler Analytics:

Ruler Analytics is a call tracking and analytics solution that offers inbound, outbound, live chat, form tracking and keyword tracking in one platform. It provides business owners with the ability to see what they are doing right or wrong in real time. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Ruler Analytics is the most comprehensive marketing attribution platform. It is used by some of the largest enterprises in the world to track business value, revenue and marketing ROI. Ruler Analytics is the marketing attribution and revenue tracking tool that will help you analyze and automate your marketing and sales. Ruler Analytics incorporates call tracking, live chat tracking, form tracking, keyword tracking, dynamic number insertion, revenue integration and more. Ruler Analytics also integrates with popular BI tools such as Google Data Studio, Tableau and Salesforce to provide a complete business intelligence solution for organization. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/9/2022

"Essential for tracking leads"

4.5/5

What do you like best about Ruler Analytics?

Their wide range of solutions and how easy it makes our marketing team's lives. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Very little I dislike about this platform Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/28/2022

"Connects closed revenue back to marketing touchpoints"

4.5/5

What do you like best about Ruler Analytics?

Ruler was a great attribution tool that allowed us to view closed revenue against marketing touchpoints. Our team could prove how marketing campaigns and channels were driving inbound revenue, even if users were converting via form, phone or live chat. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

They're building more model types which would be useful to see so you can better aggregate data. Review collected by and hosted on G2.com.

Fernando S.

Marketing Manager

Mid-Market (51-1000 emp.)

11/11/2021

"Very cheap deep Analytics tool that helps a lot with ROI calculation"

5/5

What do you like best about Ruler Analytics?

Easy to implement, very cheap (compared to the competitors) and support team Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

They should improve the integration with ads tools (Google Ads, Facebook Ads, ...) to have the easiest ROI calculation. Review collected by and hosted on G2.com.

Recommendations to others considering Ruler Analytics:

Just use it! Your company will appreciate it! Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Have a more specific ROI calculation knowing specifically how a client arrived at our site and the interactions. (Google Analytics doesn't do it!) Review collected by and hosted on G2.com.

Nikita S.

Mid-Market (51-1000 emp.)

8/11/2020

"Ruler Analytics Successful Tool For Tracking Business Calls And Visitors"

5/5

What do you like best about Ruler Analytics?

In our construction business every customer is important to increase business sales. Ruler Analytics is beneficial for our business to handle clients query. It is able to manage clients call, Offline conversions, live chat options and much more for business growth. It is easy to integrate with Zapier and google analytic to track business performance and maintain customer relationship. We can easily get notification of client calls. Ruler Analytics is also helpful to find out website traffic source. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

No problem using Ruler Analytics for our business. It is easy to customize business and track clients data to improve business services. Review collected by and hosted on G2.com.

Recommendations to others considering Ruler Analytics:

We recommend Ruler Analytics for your business. You can start with startup plan and improve business leads. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Ruler Analytics is good for business promotions. We can integrate Ruler Analytics with other Marketing tools and manage business leads. We know easily source of visitor on our business and count session for service improvement. It is easy to find out best keywords for business by Ruler Analytics data base. It fulfill business conversions leads by live chat option and phone call. It is also in reasonable cost to start for business growth. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain

Mid-Market (51-1000 emp.)

6/18/2018

"Excellent transition"

4.5/5

What do you like best about Ruler Analytics?

The staff and easy-to-use reliable software Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Nothing, we are happy with the software. Review collected by and hosted on G2.com.

Recommendations to others considering Ruler Analytics:

Highly recommend Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

Successfully monitoring campaign and ad group performance, assisting with assessing ROI, improved understanding of customer journey and pages that lead to the most conversions.

Before speaking with Ruler Analytics we were losing valuable tracking data that was effecting marketing efforts and assessing ROI. Ruler were quick to help and ensured a smooth transition from our previous tracking software and met all of our requirements.

They are very responsive and are happy to help with anything within the software and even provide recommendations where necessary.

Highly recommend. Review collected by and hosted on G2.com.

Andrew G.

Pay-Per-Click Account Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

2/4/2017

Business partner of the seller or seller's competitor, not included in G2 scores.

"High Value Features and Great Customer Service"

5/5

What do you like best about Ruler Analytics?

Ruler Analytics is an easy-to-use visitor-level analytics software that enables account managers and clients to get the full picture of their customer journey and identify what does or doesn't work for a given marketing channel, through the call and conversion metrics in their keyword feature, to ensure you are getting the most out of your marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

It can be difficult to track how performance has improved over a given time period within the interface due to the lack of a date range comparison feature. Review collected by and hosted on G2.com.

Recommendations to others considering Ruler Analytics:

Very useful to use alongside Google Analytics and AdWords, especially if you have implemented UTM tagging and imported the call tracking conversions back into Google Analytics. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

As an account manager it can be difficult to articulate the true value of the work you have done to clients, as tracking which traffic sources are generating phone enquiries can often prove problematic. However, Ruler has provided a practical and fully-integrated solution to this problem whilst identifying high value leads that might have slipped through the cracks. Review collected by and hosted on G2.com.

Ashton S.

Account Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

1/17/2017

Business partner of the seller or seller's competitor, not included in G2 scores.

"Excellent Product And Service"

5/5

What do you like best about Ruler Analytics?

Ruler touches on areas of analytics that Google does not. A huge benefit myself and clients have had is the "Companies" section of Ruler. The ease of implementing call tracking on most platforms. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

It can sometime be difficult to get Ruler installed on certain website platforms. Review collected by and hosted on G2.com.

Recommendations to others considering Ruler Analytics:

Definitely worth digital marketing agencies getting installed on their customers sites. Also a very powerful tool for businesses who operate B2B marketing. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

The biggest business problem solving benefits we are getting at the moment are proving our worth to customers. The added tracking helps us show customers exactly how much of a benefit their adwords campaign is to them. Review collected by and hosted on G2.com.