Recommendations to others considering Rival IQ:
Connect as many social media sites to it as possible that way to can utilize the tool fully. Being able to compare across the social media channels is nice as well, especially because some businesses use certain channels more than others. Also, whether you are a b2b or a b2c business, consider utilizing both options and doing different comparison settings, for my job the ability to do both is great as we try and shift to being b2c. Review collected by and hosted on G2.com.
What problems is Rival IQ solving and how is that benefiting you?
It essentially made my job easier. Before, I was hand searching each of our largest competitors and tracking trends on what was being posted. Now with Rival IQ I was able to have all of that in one space. It saves me a lot of time and allows me to be more efficient in what I do. Only issue is that you can't use it it for all social platforms (LinkedIn is not on there). Review collected by and hosted on G2.com.