Revenue Roll Pros and Cons

As a performance-based agency, everything we do is centered around customer acquisition and measurable impact. Our revenue is directly tied to the success of our clients, which means we need the most effective tools to maximize conversions and improve efficiency. Revenue Roll has been an absolute game-changer for us in this regard.

The biggest upside is how seamlessly it identifies and re-engages high-intent shoppers—something that traditional retargeting platforms simply can’t do at the same level. RR ensures we’re targeting the right people at the right time, driving stronger ROAS and lowering CAC.

From a financial standpoint, having this in the mix does so much for our revenue targets with clients. It increases our ability to scale retargeting profitably, ensuring we can maximize performance while keeping costs efficient. The additional benefit of their email deliverability optimization also provides indirect advantages, helping to improve overall engagement beyond paid media.

On top of the results, their team is just world-class. Their support, insights, and ability to refine strategy alongside us make them an invaluable partner. We’re lucky to have them in our ecosystem and look forward to continuing to scale with them. Review collected by and hosted on G2.com.

There’s not much to dislike. The only challenge is that once you start using Revenue Roll, you won’t want to run retargeting without it. Review collected by and hosted on G2.com.

RevenueRoll has been a fantastic addition to our business. The platform helps us identify visitors on our website and turn those insights into actionable opportunities.

What stands out the most is their amazing team, which made the deployment process seamless—even on our custom platform. They went above and beyond, developing special code to ensure everything worked perfectly. Instead of being overwhelmed with random emails, we can now target and scale effectively, which has been a game-changer for us.

We previously used other services, like retention.com, which was like a giant firehose of emails. Those emails weren't wrong, but they were less targeted. Review collected by and hosted on G2.com.

The only downside was that setup took a little longer than anticipated due to our custom platform, but the team handled it professionally and delivered great results. Review collected by and hosted on G2.com.

Revenue Roll is amazing because they don't try to confuse you about how they identify prospects or where the data's coming from. The product is extremely straightforward, easy to use, and the team over there is beyond helpful at making sure you utilize every ounce of RR. Review collected by and hosted on G2.com.

At this point in time, I have 0 complaints. Onboarding our brands has been seamless & everything works on autopilot. Review collected by and hosted on G2.com.

What I like most about Revenue Roll is their responsiveness from leadership. Anytime there's been a question, an implementation need or some troubleshooting required, their customer service is all over it.

I've enjoyed working with them and we've seen positive results. Review collected by and hosted on G2.com.

My general dislike is the same with all IR software. Deliverability can be hurt if it's not strong, some of the exact matches can bring down engagement. Revenue Roll is not immune to the challenges of the industry. Review collected by and hosted on G2.com.

I wish I had this years ago when starting my e-commerce business. We have captured more emails in the past 12 months with Revenue Roll then we have in the past three years! Our email marketing revenue is up nearly 100% year over year. Review collected by and hosted on G2.com.

No complaints right now. The team listens to feedback and is quick to roll out new solutions. Review collected by and hosted on G2.com.

Used a few of these tools, but Revenue Roll matched way more traffic. When we first implemented them, they matched 83% of abandoned carts-even identifying shoppers Klaviyo missed as return visitors. Dramatically grew our audiences for cart recovery campaigns, driving an additional $25k+ extra revenue in the first month.ROI jumped even higher once they launched domain warming and all emails starting hit the primary inbox. Review collected by and hosted on G2.com.

No complaints. Love the team and product. Review collected by and hosted on G2.com.

Revenue Roll not only opens up a new acquisition channel for our DTC brands, but it also helps us maximize our paid traffic spend. Seamless, easy and fast integration into our existing commerce tech stack. Onboarding and customer support is excellent. Review collected by and hosted on G2.com.

Sometimes, the value prop of the RevRoll platform can be challenging to explain to merchants. Review collected by and hosted on G2.com.

We switched over from Retention.com and never looked back. We have found that Revenue Roll is extremely easy to use and set up, the team is readily available to help with any troubleshooting and they're always available. We're constantly making incremental revenue and we're not worried about our list health etc. Review collected by and hosted on G2.com.

I can't think of any really, this is a must-have in any ecomm brand's tech stack. Review collected by and hosted on G2.com.

The team is top tier, very helpful & knowledgable. The tech is on par if not better with everything else out there & with the best CX I've gotten from a SAAS tool. Been an operator for 8+ years, never seen a team like Revenue Roll be so invested in their clients. Review collected by and hosted on G2.com.

I think RR is going to be adding much more tech. I just wish it was released sooner. Review collected by and hosted on G2.com.

RevRoll has been an exceptional partner! Since launching in late 2023, their identification and enrichment tools have driven over $3M in revenue ($1.5M incremental revenue) by helping us connect with previously unidentifiable website visitors and reactivating existing customers. Their ability to match an average of ~40% of monthly traffic and pass key data into Klaviyo has supercharged our email campaigns, generating significant incremental revenue while maintaining strong deliverability. We’ve been impressed with their results-driven approach and ongoing optimization efforts, including email warming. Highly recommend for any brand looking to scale email engagement and revenue! Review collected by and hosted on G2.com.

Great value - we don't have any complaints at this time Review collected by and hosted on G2.com.